Sunday, September 15News That Matters

Day: March 27, 2019

Troubleshoot Your Social Media Marketing with These 5 Questions – Business 2 Community

Troubleshoot Your Social Media Marketing with These 5 Questions – Business 2 Community

Social Media Marketing
With more than 4.021 billion users worldwide, social media has become a necessity for businesses of all sizes. So you should not ignore it thinking that you’re a new player in your industry and social media is for medium and large organizations. In fact, social media, if used strategically, can be a leading growth driver for businesses that just started out.However, not all businesses are equally successful in their social media marketing campaigns. If you are struggling in getting the desired return on investment (ROI) of your social media marketing campaigns, the help is here.In today’s article, I’m going to share how you can troubleshoot your social media marketing campaigns to boost success.Without further ado, let’s dive in:1- Have You Created Social Media M...

Best Social Media Marketing Courses Online • Benzinga – Benzinga

Online Marketing
Social media marketing is a powerful tool that almost every successful company takes advantage of in today’s market. It’s an interactive and engaging outreach method that presents new ways to attract customers every day. With the most popular platforms having users in the billions, companies have a pool of potential customers to pull from through their social media marketing techniques. Along with acquisition, companies can grow a direct channel to communicate, promote, and nurture a faithful audience base of paying clients. Social media marketing also entails working with “influencers,” or social media users with large followings. Influencers that are popular in your company’s space can bring their audience to you and help humanize your brand if you ...
Optimizing Content Marketing for PR and Social Media – CIOReview

Optimizing Content Marketing for PR and Social Media – CIOReview

Social Media Marketing
In this era, digital presence is more substantial than that of the physical. A well-designed website and updated social media profiles lay a foundation of a strong and competitive digital empire of an organization. According to studies and surveys, many customers and end users are often inspired by the way organizations project themselves on the internet. It is the content which is promoted by the enterprise on these platforms that drives a change and creates an impact in the market. Here are a few reliable and innovative content marketing strategies, tailored for social media and PR. • Blogging Creating and maintaining a personal blog helps the enterprise boosts its online popularity by attracting people and converting them into followers. Blogs are post...
Self-Help Books for Beginners – LIVESTRONG.COM

Self-Help Books for Beginners – LIVESTRONG.COM

Self Help
When stress, anxiety, anger and sadness take the wheel, it can feel like you're allowing a bad attitude to ruin your life. But you have less control over your emotions than you think, and knowing that can be incredibly freeing. "This book will help you learn about specific negative emotions from an evolutionary perspective. Each specific emotion, including 'negative' emotions, has its own cognitive-behavioral benefits," Dr. Boyes says.Let's block ads! (Why?) Source link
Successful Digital Marketing Tips for the Solo and Small Firm Lawyer – Legal Talk Network

Successful Digital Marketing Tips for the Solo and Small Firm Lawyer – Legal Talk Network

Online Marketing Tips
If your law firm’s digital marketing plan isn’t working for you, consider changing your tactics! In this episode of The Digital Edge, hosts Sharon Nelson and Jim Calloway talk to Gyi Tsakalakis about how to be successful in digital marketing for small and solo firms. They also advise lawyers to have ownership for all of their online content, caution against being overly self-promotional, and encourage lawyers to track and measure their marketing efforts to effectively evaluate success. Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers be where their clients are looking. Special thanks to our sponsors, ServeNow, Scorpion, Answer1, and Clio. Let's block ads! (Why?) Source l...
Five Low-Cost Self-Care Tools – Forbes

Five Low-Cost Self-Care Tools – Forbes

Self Help
You may or may not have learned the hard way that when it comes to thriving in your career, self-care is an important piece of the big picture. And yet, so many of us struggle to make that space in our regular routine.One of the most common reasons my clients say they struggle with fitting self-care into their life is that it’s too expensive. It’s easy to fall into that mindset trap because all day, every day, we’re surrounded by images of attractive people eating picture-perfect organic smoothie bowls or drinking $12 green juices, stretching in workout gear that costs more than a week’s worth of groceries and singing the praises of an aspirationally expensive workout class. How about when we read articles where celebrities rave about some miracle facial that, w...
How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing – PSFK

How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing – PSFK

Online Marketing
For today’s consumers, the discovery process is more likely to take place within the context of a social media feed or a third-party website than on a brand’s homepage or in a store. This has forced brands in all categories to rethink how they engage with consumers at the top of the funnel.Accordingly, automotive brands are responding by creating interactive marketing content that reaches potential buyers where they are online. As detailed in PSFK’s Automotive CX Debrief, here’s how leading auto names are encouraging customers to discover their vehicles in a fun, engaging way:Renault Italia Tokyo StoriesAutomotive brand Renault Italia has enabled Italian consumers to purchase a limited-edition version of its Captur SUV via Instagram Stories and Facebook Mess...
Why You Should Consider Adding Explainer Videos in Your Marketing Strategy [Infographic] – Business 2 Community

Why You Should Consider Adding Explainer Videos in Your Marketing Strategy [Infographic] – Business 2 Community

Marketing Strategy
Explainer videos are very critical. Marketers are placing a great premium on explainer videos because it allows brands to deliver important and critical information in a very little time. For marketers, this is a tremendous asset. For starters, videos result in upsurge of user engagement compared to other content forms. According to GO-Gulf, 83% of business owners say explainer videos are effective when placed in the homepage.Infographic SourceAccording to Dan Patterson, videos are critical because human beings are visual in nature. If a picture is worth a thousand words, then videos are worth a million words. In fact, explainer videos help users to contextualize words and explain even complex scenarios within a short time. In other words, explainer videos are short, informative and ent...
Social Media Marketing World: Why We Are Going Next Year – #SMMW20 – DisabledVeterans.org

Social Media Marketing World: Why We Are Going Next Year – #SMMW20 – DisabledVeterans.org

Social Media Marketing
My wife and I have been to loads of conferences over the years… and while my brain is still fried from the #SMMW19 (Social Media Marketing World), we were pumped about it enough to buy in for next year. That’s right. I passed up on a legal education conference in Middle America in exchange for a somewhat sunny week in San Diego with some of the best social media experts in the world. Now, for a quick disclaimer. This was the first trip my wife and I have been on since we got married almost four years ago. One teenager and two little babies later… And for my second disclaimer. The winter in Minnesota this year was brutal. It was one of the coldest and snowiest seasons in history. And, since it was the first time our skin has touched the sun, we were sunburned wit...
5 Tips for Creating Your First (Successful) Online Course – Entrepreneur

5 Tips for Creating Your First (Successful) Online Course – Entrepreneur

Online Marketing Tips
Think you have nothing to teach? Think again. Your website analytics will pinpoint exactly what you should turn into a course. March 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The internet has provided us with a lot of benefits over the years, and one of them is the ability for anyone, anywhere, to learn a new skill. No longer do you have to enroll in an expensive university course to learn a new subject or grow your skills; today, there’s a ton of online courses available. You can even create your own.Related: 5 Reasons Why Entrepreneurs Should Get Serious About Online EducationCreating an online course is a great way to leve...