Sunday, September 15News That Matters

Day: March 23, 2019

10 Ways to Improve Your Business, Online and Offline – Small Business Trends

10 Ways to Improve Your Business, Online and Offline – Small Business Trends

Online Marketing Tips
  To run a successful business in 2019, you need to incorporate both online and offline strategies. For everything from marketing to managing your team, it’s important to know the options and requirements to build a thriving business. Here are a wide array of tips from the online small business community to help you manage both the online and offline parts of your business. Make Promos More Prominent with Google My Business Offers Google My Business recently unveiled “Offers,” a new view for customers that could help local businesses make promotions a bit more prominent. To learn about this new feature and how to effectively take advantage of it, check out this Bright Local post by Jamie Pitman. Create a Winning Profile, Online and Off Most businesses today exi...
Digital Marketing Underdogs: Quora and HARO [Case Study] – Business 2 Community

Digital Marketing Underdogs: Quora and HARO [Case Study] – Business 2 Community

Online Marketing
Marketing is about getting noticed. In a world full of digital noise, this is easier said than done. But, it’s not impossible.In addition to the connections you make with your utility content, you can also take that show on the road. Of course, you can get your content syndicated, or post it to channels like Reddit, LinkedIn, and Medium.And yes, you want to post your content to your social channels, multiple times. Buffer and Hootsuite are both great tools for this.But, there are two powerhouse marketing weapons you might be missing out on. Before we look at those, a bit about building traffic.How to Build Website TrafficLinks, right? Do you need lots of links? Yes, you need links but it’s more complicated than that. You need the right links.How do you find anything? Chances...

Guest Voice: The importance of self care when feeling overwhelmed – Argonaut

Self Help
Spring break can be both a blessing and a curse for many students. It’s a much-needed chance to relax and unwind, or perhaps adventure and make some memories. However, many of us have come back this week feeling a bit overwhelmed. If you’re like me you probably had good intentions of catching up on school work and studying over the break, and then likely did neither of those things.Katie Lechtenberg | CourtesyVandal Health Peer Educator Perhaps you’re an incoming student joining us for UIdaho Bound this weekend. You have so many amazing opportunities in front of you, and a lot of choices to make in the coming months. You might be feeling a little daunted by it all, and it probably doesn’t help any that everyone’s favorite question for you lately is “w...
95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019, According to New Survey – MarTech Series

95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019, According to New Survey – MarTech Series

Social Media Marketing
Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a High Return Digital Marketing Channel That Expands Their Brand and Secures Customers, a New Survey Finds It’s nearly unanimous among small businesses: Invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of small businesses are committed to spending more on digital marketing in 2019. Nearly two-thirds of small businesses (63%) will increase spending on social media, and 54% will invest more in their business’s website. SEO, however, appears to be less of a prior...
Inventor's Problem-Identification Carries No Patentable Weight (When Alternative Motivation Exists) – Patently-O

Inventor's Problem-Identification Carries No Patentable Weight (When Alternative Motivation Exists) – Patently-O

Motivation
by Dennis Crouch In re Conrad (Fed. Cir. 2019) The decision here offers a reminder of the objective nature of the obviousness analysis. Conrad’s invention is a urine-deflector — especially useful when toilet-training low-accuracy children. The main idea is to block the opening between the toilet seat and the toilet bowl with a bendable deflector that “lacks a folding seam” — a design element added to avoid incidental urine collection and resulting malodor. The product is sold as the P-Flector.   Prior art urine-deflectors included a shelf that allowed urine to collect.  Conrad identified that problem and then solved-it by creating his no-seam version. The PTO basically ignored Conrad’s own problem-solution story and instead simply followed i...
The Ultimate Self-Help – Lion's Roar

The Ultimate Self-Help – Lion's Roar

Self Help
Each Friday, we share three topical longreads in our Weekend Reader newsletter. This week, our editor-in-chief, Melvin McLeod, shares why Buddhism is the ultimate self-help, despite one of its central principles — nonself. Sign up here to receive the Weekend Reader in your inbox. Here is a heresy: Buddhism is not only self-help, it’s the ultimate self-help. Many people would consider this a heresy because it appears to violate one of Buddhism’s central principles—nonself. If there’s no self, how can there be self-help? But nonself doesn’t mean there’s no self. We exist, obviously. What nonself really means is non-mistaken-self. The “mistaken self” — sometimes called “ego” — is a single, separate ent...