Wednesday, June 19News That Matters

Day: March 22, 2019

How Social Media Helps Define Brands as a Marketing Platform, Make the Most of It!! – Entrepreneur

How Social Media Helps Define Brands as a Marketing Platform, Make the Most of It!! – Entrepreneur

Social Media Marketing
Social channels have become effective marketing tools with the way they facilitate interaction with your customer base March 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Did you know that 90per cent of all marketers say social media marketing has increased their business exposure? Or that 66per cent of marketers that spend at least 6 hours on social per week has seen more leads? With the advent of social media, traditional marketing methods no longer seem enough to sustain a business. Social connectivity has become the key to marketing and building the b...
Josh Hart Frustrated By Idea Lakers Need Added Motivation – LakersNation.com

Josh Hart Frustrated By Idea Lakers Need Added Motivation – LakersNation.com

Motivation
Robert Hanashiro-USA TODAY Sports With the Los Angeles Lakers all but officially eliminated from possibly reaching the playoffs for a sixth consecutive season, much of the focus has shifted to the future. It’s a wide-ranging scope that includes managing LeBron James’ minutes more closely, the NBA Draft Lottery and free agency. The offseason figures to heavily involve the Lakers in myriad ways. While they unexpectedly are poised for a lottery pick, they also have a slew of players who were signed to one-year contracts and are facing an uncertain future. But the idea that it possibly serves as extra motivation was not something Josh Hart believes should be the case, via Spectrum SportsNet: “I mean, we get paid to play a game. You shouldn’t need mo...
4 Digital-Marketing Tips Financial Advisers Can't Afford to Ignore – Newsmax

4 Digital-Marketing Tips Financial Advisers Can't Afford to Ignore – Newsmax

Online Marketing Tips
It’s a popular approach, even in this age of email and social media. Just about any day, someone who is in or near retirement checks their mailbox and finds a friendly invitation to a free dinner, where they can learn more about Social Security or how to protect their savings. These types of mailings have long been favored by financial professionals trying to reach out to potential clients. But nearly two decades into the 21st century, are too many advisers stuck in the past when it comes to marketing – and failing to embrace the digital-marketing world? It’s understandable that direct mail has been a time-honored way to invite people to these dinner seminars. But it’s more efficient to make sure your message finds people where they spend a good part of their ...
Offline Advertising Tips For Local Businesses – Business 2 Community

Offline Advertising Tips For Local Businesses – Business 2 Community

Online Marketing Tips
Whether you’re a long-established brand or a start-up, we’re sure you’ve heard this line from a handful of concerned customers and fans before: “If you’re not online, does your business even really exist?”We’ve become a culture so consumed with digital media that you’d be hard pressed to find a business, big or small, that doesn’t have at least one social media account to establish an online presence. Brands are also well-aware that being online ups their credibility, not to mention widens the audience reach significantly with a single boosted post.But while everyone believes that having an online presence is hugely important for business, it is still not the end-all, be-all. An offline presence is still hugely powerful and widely po...
Five Marketing Tips from Instagram's Top Accounts – Think Realty

Five Marketing Tips from Instagram's Top Accounts – Think Realty

Online Marketing Tips
Use these tips to give you inspiration to differentiate your brand and utilize social media as a powerful marketing tool to take you to the next level and beyond. According to data from an Outbound Engine survey of real estate agents, referrals and social media, including Instagram, are the most effective channels for marketing. Real estate brands can learn a lot about marketing via Instagram’s top accounts in the real estate space, including some key takeaways: 1. Inject personality into your online presence. Bill Larsen is a Southern California realtor who specializes in flipping properties. Although he has only a little over 300 posts, he has more than 1...
The Internet of Things Is Impacting Online Marketing in Significant Ways – IoT Evolution World

The Internet of Things Is Impacting Online Marketing in Significant Ways – IoT Evolution World

Online Marketing
The internet has now become something that is ever-present in our lives. Its reach permeates our lives at nearly all times and dictates many of the decisions we make. No longer do we seek out to access the internet – it is an assumed fact that it is always readily available through most of the devices we are using regularly. When it comes to online marketing, the internet of things has had a significant impact on the way we conduct online marketing now. If you aren’t already implementing these strategies, here are several ways you will want to adjust your online marketing strategy to reflect the impact the internet of things has had. Everything On-DemandWe are becoming more accustomed to getting everything we want nearly instantaneously. Whether it is immediate inf...
Why "Doing Nothing" Is the Best Self-Care for the Internet Era – GQ Magazine

Why "Doing Nothing" Is the Best Self-Care for the Internet Era – GQ Magazine

Self Help
Jenny Odell’s new book is not a self-help book. But with a title like How to Do Nothing: Resisting the Attention Economy (out April 9), the artist and writer understands (and doesn’t necessarily hate) why it might seem like one.“By the time you figure out that it's not [self-help], it's too late," she says. "Also, although I’m not super interested in self-help books—especially digital detox self-help books—I do think it’s interesting how many of them are coming out right now.”She’s right. The uptick in the personal growth market is telling: In our current moment, people feel anxious and unmoored, and seem to be desperately seeking the cure-all that self-help books so often promise to deliver. Odell is not interest...
The Importance of Emotional Marketing and Connecting with Your Audience [Infographic] – Social Media Today

The Importance of Emotional Marketing and Connecting with Your Audience [Infographic] – Social Media Today

Social Media Marketing
Published March 22, 2019 As various studies have shown, triggering emotional response is the best way to get people to pay attention, and to motivate them to take action as a result of reading your content.  This is even more relevant in the age of social platform algorithms - with machine learning systems distributing content based on audience engagement, including Likes, comments and shares, sparking that emotional, deeper level reaction is now even more critical to prompting wider distribution online. Underlining this, the team from Pan Communications have put together this infographic, which outlines some of the key psychological elements which prompt greater audience response. There are some important considerations here - check out the full infographic be...
Top tips to improving workforce motivation | theHRD – The HR Director Magazine

Top tips to improving workforce motivation | theHRD – The HR Director Magazine

Motivation
Almost a third (31 percent) of UK professionals state that their expectations are ‘not being met at all’ by their current employer, whilst a further 24 percent state that their needs are only just ‘moderately’ being met. Contributor Chris Hickey, CEO – Robert Walters. The dissatisfaction was most prominent in the Wales (70 percent), South West (68 percent), Scotland (67 percent), Yorkshire & Humber (64 percent), and West Midlands (60 percent) – where workers claim that employers were falling short of meeting their professional and personal aspirations. Industries with the least satisfied employees are in Secretarial & Business Support (47 percent), Retail (34 percent), Manufacturing & Engineering (34 percent), and Health (32 percent)....
JWCC has classes to teach local businesses about online marketing – WGEM

JWCC has classes to teach local businesses about online marketing – WGEM

Online Marketing
For small business owners looking to increase their web presence, there’s a local resource you might not know about. Thursday at the John Wood Community College Workforce Development Center local non-for-profits got free training on behalf of the Tracy Family Foundation on how to use Google to showcase their organization and improve public knowledge of their organization. Organizers said it’s part of several classes from the college provides on how to use social media and the internet to improve business. “All businesses large and small need to be able to use the internet to get their branding out there, I think that’s crucial for everyone to know, and to be able to access the training that they need here locally with the phenomenal experts we have is just an add...