Wednesday, June 19News That Matters

Day: March 21, 2019

What marketers can do next time a major social network (ahem, Facebook) goes down – Marketing Land

What marketers can do next time a major social network (ahem, Facebook) goes down – Marketing Land

Social Media Marketing
Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but so were the Facebook-owned apps Instagram and WhatsApp. During the downtime, social media managers and advertisers took to Twitter to bemoan the platform’s blackout, many not sure what to do as the outage lingered on well past any previous platform glitches.“Outages like the one from last week are rare,” said Jon Mottel, director of social strategy for the digital marketing agency Undertone, “When they do occur, they almost never last longer than a few hours.”The March 13 outage prompted David Herrmann, co-owner and advertising director for Social Outlier, to enact new guidelines around how his team manages a social camp...
Amadeus Buys Airport Self-Service Baggage Firm to Diversify Further – Skift

Amadeus Buys Airport Self-Service Baggage Firm to Diversify Further – Skift

Self Help
Passengers who have used the self-drop baggage machines at airports like London’s Heathrow, Paris’ Charles de Gaulle, or Singapore’s Changi have unknowingly used the automation equipment of ICM Airport Technics, a Sydney-based tech company that whimsically stands for Innovation Creating Movement.Amadeus, the Madrid-based tech giant, said Thursday it had bought the small company to bolster its services for airports. The companies didn’t say how much Amadeus paid in cash.Amadeus gets the majority of its revenue from helping airlines distribute their tickets to agents, but it has been diversifying into other technology services, and it sees the ICM deal as a way to bolster its tech services for airports.During an earnings call with analysts last month, Amadeus said...
Misreading Bhagavad Gita as motivation – YourStory

Misreading Bhagavad Gita as motivation – YourStory

Motivation
In corporate circles, it’s common to think of the Bhagavad Gita as a motivational speech given by Krishna to Arjun, after which he fights a tough battle and wins the war. This is a half-truth and certainly not the intention of the Bhagavad Gita. Any attempt to use the Bhagavad Gita as a motivational speech for corporate success is flawed as it mis-frames the sacred narrative that exists in a very different context.<figure class="image embed" contenteditable="false" data-url="https://images.yourstory.com/cs/2/17bb07d0-af39-11e8-b2c3-ed9b9fa40148/grjt1552644592204.jpg" data-caption="Art by Devdutt Pattanaik" align="center">Art by Devdutt PattanaikKrishna is certainly not a cheerleader, motivator or trainer. In the narrative, he is God w...
Lunarly is the self-care box for people who are into crystals – Mashable

Lunarly is the self-care box for people who are into crystals – Mashable

Self Help
DisclosureEvery product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work. Image: mashable composite/lunarly By Morgan Sung2019-03-21 15:25:50 UTC Lunarly Subscription Box Unlike a lot of subscription boxes • Lunarly sends full-sized items you'll actually use instead of sample-sized clutter. At $40 a month • the box is more pricey than a lot of other boxes. • Lunarly also doesn't have clear guidelines for its main goal • intention setting • so it's confusing for beginners. The Bottom Line With every box you get a selection of aesthetically curated, Instagram-spiritual, genuinely nice items. But the box leaves too much unexplained fo...
Content Marketing Strategy: Top 10 Mistakes Killing Your Success – Social Media Today

Content Marketing Strategy: Top 10 Mistakes Killing Your Success – Social Media Today

Social Media Marketing
Do you ever feel like you're spinning your wheels when it comes to developing and integrating your content marketing strategy into your business and overall marketing initiatives? Planned and executed properly, content marketing can help you ignite not only your online and social media results, but also true foundational business impacts. You can increase sales, generate more leads, increase brand awareness, humanize your brand, and reach markets you simply wouldn't be able to through other mediums. Unfortunately, many brand leaders are their own worst enemies when it comes to defining and executing a well laid out content marketing plan, with strategies and tactics that deliver real results. Oftentimes, they get lazy and impatient - they want immediate results and don't understand th...
The Hands-Off Method of Online Marketing That's Both Fast and Easy – Entrepreneur

The Hands-Off Method of Online Marketing That's Both Fast and Easy – Entrepreneur

Online Marketing
You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in. March 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Nightingale-Conant’s book The Power of Passive Income: Make Money Work For You. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBoundAffiliate marketing is one of the fastest and easiest online passive income businesses to get started in. Depending on the path you choose, the investment to get up and running can be minimal. It all depends on your preferred marketing model and how much you need to outs...
Use motivation to transform public sector – TT Newsday

Use motivation to transform public sector – TT Newsday

Motivation
Kiran Mathur Mohammed KIRAN MATHUR MOHAMMED kmmpub@gmail.com If you ask someone about their thoughts of the civil service in TT, they quickly warm to the topic. Their stories frequently sound like the British television show Yes, Minister. In one episode, the minister’s private secretary offers to send “official replies” on his behalf. Bernard: “I’ll just say, 'The minister has asked me to thank you for your letter,' and something like 'The matter is under consideration,' or even 'under active consideration'.” Hacker: “What’s the difference?” Bernard: “Well, 'under considerati...
How Nickelodeon Capitalizes on Social Media to Stay on Top of Kids’ Campaigns – Variety

How Nickelodeon Capitalizes on Social Media to Stay on Top of Kids’ Campaigns – Variety

Social Media Marketing
When Nickelodeon’s green slime first oozed its way over talent’s heads 40 years ago on the acquisition Canadian series “You Can’t Do That on Television,” there was no way of knowing the stuff would transcend series and generations of children — let alone launch a festival. But green goop was just the beginning of the network’s lasting story in the kids space thanks to a robust IP library, recognizable brand extensions and an innovative marketing strategy that’s changing the conversation about conventional ad venues. Following research indicating Nick’s current audience is a generation of kids with access to a household average of 12 connected devices and who serve as their own programmers, those execs trained to be multi-literate acr...
Internet Marketing Agency, fishbat, Offers 4 Tips for Pharmaceutical Companies to Build and Maintain Their Customer Service Through Social Media – PRNewswire

Internet Marketing Agency, fishbat, Offers 4 Tips for Pharmaceutical Companies to Build and Maintain Their Customer Service Through Social Media – PRNewswire

Online Marketing Tips
PATCHOGUE, N.Y., March 21, 2019 /PRNewswire/ -- As part of their ongoing efforts to teach companies how to self-promote across social channels, fishbat, an internet marketing agency, shares four tips for pharmaceutical companies to build and maintain their customer service through social media. Strategically leveraging social media channels can do more than just create positive customer service experiences for existing customers – it can also expand your pharmaceutical company's reach to include prospective and potential customers in addition to media outlets dedicated to covering brand engagement on social platforms. Read on for tips on elevating your pharmaceutical company's social media strategy. Be Present There are more than 200 different social networking sites on the Intern...