Wednesday, June 19News That Matters

Day: March 20, 2019

Daily Buzz: Maximize Your Content Marketing Strategy – Associations Now

Daily Buzz: Maximize Your Content Marketing Strategy – Associations Now

Marketing Strategy
Content is just content unless it’s working to achieve a higher goal. Also: why a meeting’s change initiative often fails. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. “It’s really easy to get sucked into thinking that content marketing is all about having your content in all the right places,” says Kivi Leroux Miller on Nonprofit Marketing Guide. “But that’s not really true. It’s much more important that you get your messaging right and then repurpose that...
6 Tips to Ace the Social Media Game For Your Brand – Entrepreneur

6 Tips to Ace the Social Media Game For Your Brand – Entrepreneur

Social Media Marketing
If you're not successfully using social media in your business, it's time you jumped on the bandwagon to utilize some of these effective strategies for your next campaign March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Are you aware that over 80 per cent of businesses today have dedicated personnel that are tasked with managing the company’s social media footprint? What makes this figure more interesting is that just a decade ago less than 20 per cent of businesses in the US alone had an active social media presence. Clearly, it is easy to see why the impact of social media cannot be taken for granted.More organizations are taking...
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales – WebProNews

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales – WebProNews

Marketing Strategy
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish. All we care about is how do we drive more traffic to our website.” Scott Tousley, Senior Team Lead of User Acquisition for all products at HubSpot, was recently interviewed on the B2B Growth Podcast by David Kelly, General Manager at Sumo Dojo. Tousley discusses how HubSpot is using Surround Sound Marketing Strategy to drive leads and sales: Surround Sound Marketing Strategy Starting to Take Off There is a very smart individual at HubSpot named Al...
Google Fined $1.7B for Abusing Its Online Marketing Role – TechCo

Google Fined $1.7B for Abusing Its Online Marketing Role – TechCo

Online Marketing
The European Commission has slapped Google with a massive $1.7 billion fine for abusing the online ad market. Google’s “abusive practices in online advertising” have been deemed a breach of EU antitrust rules.What are the abusive practices? Google had blocked its online search advertising rivals during the period between 2006 and 2016, keeping third-party websites from running rival search ads if they displayed Google’s own AdSense ads.This is Google’s third EU fine within the past two years, for a total dollar amount that tops $9 billion.What Did Google Do Wrong?According to the new ruling, Google’s AdSense advertising contracts with websites during the ten-year period in question were overly restrictive, forcing websites to block Google’s riva...
Harness the power of analytics for data-driven social media marketing – YourStory

Harness the power of analytics for data-driven social media marketing – YourStory

Social Media Marketing
On social media, publishing the best content regularly is an important task for most organisations, but something much more crucial than that is knowing how well your content is performing. This is an accurate indicator of whether your social media strategies are working, or need to be tweaked to perform better. Better content leads to a higher return on investment (ROI), and businesses can also benefit by utilising the power of social media analytics, which is easily available today in a wide variety of tools, ranging from automated to manual. The crowded and competitive arena of social media brings to the fore many opportunities to connect, engage, service, and nurture customers. It’s a space where customer-relationships are at the centre of marketing strategies. And for brands...
The 5 best digital marketing courses for your digital success this year – MarTech Today

The 5 best digital marketing courses for your digital success this year – MarTech Today

Online Marketing
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market.Different Ways to Learn Digital MarketingEnrolling in professional digital marketing coursesOne of the best ways to learn digital marketing is to sign up for digital marketing online courses. Industry professionals often lead these online courses, which include teaching students vital digital marketing skills with practical assignments and hands-on projects.If you really want to stand out from your peers in this industry, earning your digit...
'Influencers' on social media: A new low in marketing history? – Los Angeles Times

'Influencers' on social media: A new low in marketing history? – Los Angeles Times

Social Media Marketing
Fyre, it may be recalled, was a music festival that was supposed to take place over two spring weekends in the Bahamas. It may not have started as a fraud, but over time it became indistinguishable from one; its chief organizer, Billy McFarland, is currently serving a federal prison term for fraud as a result of the scheme. Hundreds of festival-goers paid thousands of dollars for deluxe accommodations and catering, only to be stranded in the rain without transport home and fed stale cheese sandwiches. Let's block ads! (Why?) Source link
4 Tips for Creating a Digital Product That Can Make You a Tidy Profit – Entrepreneur

4 Tips for Creating a Digital Product That Can Make You a Tidy Profit – Entrepreneur

Online Marketing Tips
It has no physical form, and therefore little or no development cost; but a 'digital product' like an ebook or audio cost can earn you a bundle. March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a product, not to mention the fortune often required just to get a product to market. But not anymore.Related: Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs ThinkNow, anyone can create a digital product and make money online. One of the biggest perks of creating this category of product is t...
Global Social Media Marketing Software Market Insights Report 2019-2026 : Lithium Technologies, Qwaya, Sync2CRM, Social Board, AgoraPulse – NewsReck

Global Social Media Marketing Software Market Insights Report 2019-2026 : Lithium Technologies, Qwaya, Sync2CRM, Social Board, AgoraPulse – NewsReck

Social Media Marketing
The report provides an influential source to evaluate the “Social Media Marketing Software market” and other important details relating to it. The study divulges the in-depth evaluation and factual stats of the industry. It presents an elementary pattern of the Social Media Marketing Software market, that comprises applications, classifications, industry chain structure, and definitions. Moreover, it entails an all-embracing presumption of the industry and represents significant details, insights, and industry-substantiated statistics of the global Social Media Marketing Software market. Click here to access the report:: www.reportsbuzz.com/request-for-sample.html?repid=75095 Additionally, the report embraces projections inferred with the assistance of an apt set of methodo...
The New Zealand Massacre Was Mass Murder as a Marketing Strategy – The Nation

The New Zealand Massacre Was Mass Murder as a Marketing Strategy – The Nation

Marketing Strategy
A student lights a candle during a vigil to commemorate victims of Friday's shooting, outside the Al Noor mosque in Christchurch, New Zealand, Monday, March 18, 2019. (AP Photo / Vincent Yu) Thank you for signing up. For more from The Nation, check out our latest issue. Subscribe now for as little as $2 a month! Support Progressive Journalism The Nation is reader supported: Chip in $10 or more to help us continue to write about the issues that matter. Thank you for signing up. For more from The Nation, check out our latest issue. ...