Wednesday, June 19News That Matters

Day: March 17, 2019

5 Offline Marketing Strategies that Support Your Online Brand – TechiExpert.com

5 Offline Marketing Strategies that Support Your Online Brand – TechiExpert.com

Online Marketing
A lot of times when companies create a comprehensive marketing strategy, a common mistake is to completely offline marketing and focus only on online channels. Experts confirm that the best way to achieve the best results is to combine online marketing actions with offline marketing. If we can reach our customers through different channels we can be more effective. Here are some offline Marketing actions that will support your online Marketing actions: 1) Corporate Stationery to communicate with our customers The stationery material is an unbeatable opportunity for our potential customers to take a part of our brand. The more senses we use the more we remember a brand. If we can touch a brochure, a card, a pen, or a notebook easier to record the name of a brand i...
Malin Andersson creates self-help app after daughter’s death – Irish Examiner

Malin Andersson creates self-help app after daughter’s death – Irish Examiner

Self Help
Reality star Malin Andersson has created a self-help app inspired by her late baby daughter.The Love Islander’s one-month-old baby girl Consy died in January after being born seven weeks prematurely.On Sunday, Andersson posted a message on Twitter saying that she had made a “bible for self help” to help others going through difficult situations.She tweeted: “Since Baby Consy has died I have spent day and night creating the ultimate app with my team for you all. “It is a bible for self help, mental health, your body and soul. “I’m hoping it can help someone that’s going through ANYTHING. “Keep your eyes peeled.”Since Baby Consy has died I have spent day and night creating the ultimate app with my team for you all. It is a bible...
Proper self-care leads to better outcomes in HF, but underappreciated – Healio

Proper self-care leads to better outcomes in HF, but underappreciated – Healio

Self Help
Barbara Riegel NEW ORLEANS — Self-care plays an important role in outcomes of patients with HF, but is not emphasized by clinicians as much as it should be, a speaker said at the American College of Cardiology Scientific Session. “Ninety-nine percent of care for chronic illnesses is performed by patients and families, not health care providers,” Barbara J. Riegel, PhD, RN, FAAN, Edith Clemmer Steinbright Professor of Gerontology and facilitator of the Biobehavioral Research Collaborative at the University of Pennsylvania School of Nursing, said during a presentation. These activities include: self-care maintenance, which includes diet, exercise, medication adherence, avoiding tobacco, managing stress and getting proper sleep; self-care monitoring, which includes bod...
Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp – Entrepreneur

Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp – Entrepreneur

Social Media Marketing
Learn the basics of Google AdWords and MailChimp marketing, plus dive into streaming, influencer marketing, and more. March 17, 2019 4 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re looking to land a job in social media, the Social Media Marketing In 2019 Master Class Bundle is your ticket. This bundle features 10 courses, 338 lessons and 30 hours of instruction. With lifetime access, you can take your time going through the classes + review them whenever you’d like. Here&rs...
New Study Shows How Motivation Affects Diet – PsychCentral.com

New Study Shows How Motivation Affects Diet – PsychCentral.com

Motivation
A new study suggests that people with a positive attitude are more likely to eat healthily.Led by researchers at the University of East Anglia (UEA) in England, the study involved 1,125 people in Taiwan, where dietary habits have been changing, leading to increases in obesity, high blood pressure, and diabetes. Participants were questioned about their nutrition involvement and knowledge, as well as adjustments to their diets.Researchers examined the motivational role of a theory called regulatory focus on consumers’ involvement in nutrition. That theory looks at the time and effort people put in to finding out about nutrition and seeking out nutritious food.The researchers also examined the effect of nutrition involvement on consumers’ knowledge of nutrition and dietary beha...
Why Is Leadership Important In Digital Marketing? | Top Marketing Strategy – NEC News & Events

Why Is Leadership Important In Digital Marketing? | Top Marketing Strategy – NEC News & Events

Marketing Strategy
Digital marketing has quickly risen to become the focal point of marketing efforts for many businesses, as well as the only marketing effort for small businesses. Leadership plays a key role in many ways, including getting buy-in for digital marketing strategy, coaching and mentoring others to use digital marketing tools, and leveraging data into actionable recommendations. It’s an exciting time to be in marketing. The Internet has opened new ways to engage and retain customers. That’s why many who seek to earn a master’s degree choose an MBA with a concentration in Digital Marketing. What Is Digital Marketing? Digital marketing involves the use of digital channels to send advertising and marketing messages to consumers. It’s most frequently associated with the I...
This YC-backed startup preps Chinese students for US data jobs – TechCrunch

This YC-backed startup preps Chinese students for US data jobs – TechCrunch

Online Marketing
In recent years, data analysts have gone from optional to a career that holds great promise, but demand for quantitative skills applied in business decisions has raced ahead of supply as college curriculum often lags behind the fast-changing workplace. CareerTu, a New York-based startup launched by Ruiwan Xu, a former marketing manager at Amazon, aims to close that talent gap. Think of it as Codecademy for digital marketing, data analytics, product design and a whole lot of other jobs that ask one to spot patterns from a sea of data that can potentially boost business efficiency. The six-year-old profitable business runs a flourishing community of 160,000 users and 500 recruiting patners including Amazon, Google and Alibaba, an achievement that has secured the startup a spot at Y Combi...
Business calendar – Oroville Mercury Register

Business calendar – Oroville Mercury Register

Online Marketing
March 26: The business counseling nonprofit SCORE is hosting a workshop “Understanding Business Legal Liability Related to Employment.” Details: 9:30 to 11:30 a.m. at Courtyard by Marriott hotel, 2481 Carmichael Dr. Chico. The event is free, but reservations are needed and can be made here or by emailing ken.albright@scorevolunteer.org or calling 342-8932. The workshop provide an overview of the employment related legal issues for California small businesses. Topics to be covered include discrimination, Fair Labor Standards, wage and hours, and record keeping related to discipline and discharge. Speaker Jackie McClain has 30 years of higher education in human resource management.April 3-24: The New Venture Entrepreneurial Workshop series for start-up or new businesses will b...
Rafael Nadal: 'Keeping motivation high during injuries is the key' – Tennis World USA

Rafael Nadal: 'Keeping motivation high during injuries is the key' – Tennis World USA

Motivation
The new Rafael Nadal tennis centre in Costa Mujeres near Cancun, Mexico, was opened last month. The Spanish player, taking advantage of the upcoming Mexican Open in Acapulco, had the chance to visit his new amazing tennis club featuring eight clay-courts, a gym, a pool and the Rafa Nadal Museum.The place is in the Grand Palladium Costa Mujeres Resort & Spa. "Mexico is the best place to start this project", said Nadal. "We want this centre to be a reference point. This is an unbelievably complex. There is no better resort in the world featuring such a great sports complex.Here you have serious and trustable leaders." Nadal also commented on the equal prize money in tennis: "The higher the women's level is, the better for tennis. In no other sport diffe...