Wednesday, March 20News That Matters

Day: March 16, 2019

Social Media Management for Small Businesses: How to Do It – Black Enterprise

Social Media Management for Small Businesses: How to Do It – Black Enterprise

Social Media Marketing
For many small business owners, social media is a burden or afterthought. It’s a time-consuming hassle that often gets left on the shelf. The internet has 4.2 billion users, 3.4 billion of whom are actively using social media. Clearly, social media management for small businesses is necessary if you want your business to be successful. Social media marketing is crucial for many small businesses to gain traction in the marketplace. The internet is one of the last vestiges of an even playing field. Big corporations haven’t truly figured out how to make social media home runs any more than the small business. They just throw more money at it and hope the idea sticks, and this allows the little guy to move in and create amazing advertising headway with a small budget. Creat...
Crack social media marketing in 2019 with this $29 training bundle – The Next Web

Crack social media marketing in 2019 with this $29 training bundle – The Next Web

Social Media Marketing
What are you trying to say? You may not realize it, but you’re probably asking that question a dozen times a day as you’re scrolling through social media posts. In the rush to fire off entire volleys of Facebook posts, Tweets or Instagram pics around your business or cause, it isn’t uncommon for the basic message you’re trying to deliver to get lost in the shuffle. Your message is key to any digital outreach, so you need to make sure your social media strategy is well-structured and on point. You can get the full 4-1-1 to map out that battle plan with the courses in the Social Media Marketing In 2019 Master Class Bundle. Right now, it’s only $29.99 from TNW Deals. The first thing you’ll notice about this master class training is that it ...
The Gateway School receives motivation from 'Beast' – Roodepoort Record

The Gateway School receives motivation from 'Beast' – Roodepoort Record

Motivation
Fidelity ADT’s brand ambassador, Tendai ‘Beast’ Mtawarira, paid The Gateway School – a special needs school – a visit for a motivational talk on 6 March. Nicholas Govender, community development manager for Fidelity ADT, said, “It was a pleasure to visit the school which caters for learners with special education needs and see the reaction of the children to their hero”. Fidelity ADT has recently partnered with Gateway, and is the security company responsible for the school’s armed response. “We were so impressed with the outstanding work the school is doing that we wanted to relieve some of the financial burden by helping to take over the security.” Tendai ‘Beast’ Mtawarira gives a talk at The Gateway School on 6 ...
Become a digital marketing guru with these cheap online courses – Mashable

Become a digital marketing guru with these cheap online courses – Mashable

Online Marketing
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. There's a ton of money to be made on Instagram, Facebook, and Twitter — you just have to learn how to do it.Image: pexels By TEAM COMMERCEMashable Deals2019-03-16 02:00:00 -0700 It's both amazing and completely bonkers that you only really need a computer and a reliable internet connection to make good money in 2019. And while you can always learn how to code and build websites for companies, there's also money to be made in digital marketing (lots of it, FYI). But digital marketing has also expanded significantly to include much, much more than setting up an Instagram account and posting photos of your cat. If you're interested in training to become an elite digit...
12 Common Marketing Campaign Mistakes to Avoid – Social Media Today

12 Common Marketing Campaign Mistakes to Avoid – Social Media Today

Social Media Marketing
There's a whole bunch of creative content being made by brands and agencies right now, and more is on the way. According to the B2B Content Marketing 2018 Benchmarks, Budgets, and Trends report from Content Marketing Institute, 91% of B2B marketers are using content marketing as part of their strategy for ultimately attracting and retaining customers.  The majority of the content being created by these marketers will undoubtedly end up as part of a marketing campaign or two (or 10). And as the amount of creative content continues to rise - and the number, and variety, of marketing campaigns also increases - so does the opportunity for mistakes. Given this, you need to be extra careful. Here are 12 common marketing campaign mistakes to avoid which will help you refine and impr...
Advice for Black Entrepreneurs: How To Avoid Marketing To The Wrong People – Black Enterprise

Advice for Black Entrepreneurs: How To Avoid Marketing To The Wrong People – Black Enterprise

Online Marketing Tips
It happens all the time. People invest a ton of money into starting a business they believe in. They build a website, establish an online presence, and do keyword research. They invest in analytical tools and create content to post on their website, only to find out they are not getting the intended results. They may have even hired professionals to help them but they are not getting the traffic they should have. It is probably because they have spent the majority of their advertising budget marketing to the wrong people. All the most successful businesses spend a lot of time and money, in the beginning, researching their audience. You’ve got to know exactly who your audience is and what type of material they are receptive to before you will have any success marketing to them. The...
48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] – Social Media Today

48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] – Social Media Today

Social Media Marketing
Published March 14, 2019 Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort? The team from Social Success Marketing share the metrics you can, and should, track in this infographic. They break things down into the following goals: Improve brand awareness Increase engagement Customer service and satisfaction PR Lead generation Sales Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing Let's block ads! (Why?) Source link
How to Track Email Marketing Performance [Infographic] – Social Media Today

How to Track Email Marketing Performance [Infographic] – Social Media Today

Social Media Marketing
SMT Influencer Published March 16, 2019 It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for extensive testing and measurement. And while there are several data points to consider, three immediately start to populate once an email has been sent - open rate, bounce rate, and click-through rate (CTR). These three numbers are important for different reasons: The open rate, for example, gives you an idea of roughly how many people are reading your email. The bounce rate essentially shows how clean and healthy your email address list is, and needs to be kept as low as possib...
For UNC graduating players, motivation follows loss to Duke in ACC Tournament – The Daily Tar Heel

For UNC graduating players, motivation follows loss to Duke in ACC Tournament – The Daily Tar Heel

Motivation
Indeed, as Williams pointed out, the last three times UNC has won the national championship, it failed to capture the ACC Tournament title as well. A motivating loss in the conference tournament bodes well, the theory goes, for NCAA Tournament odds.  But good luck telling that to the Tar Heel veterans before the final buzzer. The graduating trio of Johnson, Williams and Maye scored 46 of North Carolina’s 73 points, gathered 22 of 44 rebounds, and sank three of the team’s four 3-pointers.  Johnson and Williams scored 22 of their combined 32 points before halftime, shooting 7-13 from the field and going six of six from the free throw line. That helped the Tar Heels keep pace with Duke early, leading to a deadlocked 44...
Mandy Moore's Self-Care Routine Involves Not Judging Herself & The Occasional Glass Of Wine – Bustle

Mandy Moore's Self-Care Routine Involves Not Judging Herself & The Occasional Glass Of Wine – Bustle

Self Help
Wellness seems to be at the forefront of many people’s minds these days, whether that means practicing more self-care or creating healthier habits. Mandy Moore is no stranger to this, so she partnered with supplements brand Nature’s Way for the brand's 50th anniversary to help spread the message of wellness at their event Anaheim, CA.Bustle caught up with Moore at the event and asked her about her wellness beliefs and her self-care routine. She talked about her personal journey with it, and also shared ideas on how others can practice wellness and self-care, too — making it more of a routine and lifestyle. Moore tells Bustle that, these days, self-care is an emerging trend and becoming more top-of-mind for people. For her, she says it takes different forms and sh...