Friday, May 24News That Matters

Day: March 15, 2019

Hospitality Social Media Marketing News – March 15, 2019 Issue – Hotel News Resource

Hospitality Social Media Marketing News – March 15, 2019 Issue – Hotel News Resource

Social Media Marketing
The hospitality industry never sleeps and social media doesn’t, either. This week’s edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next.  Facebook Releases New Management Tools Facebook has  just released a flurry of new formatting updates and management tools for Page and group admins. These new changes include: The expansion of subscription groups, which allow businesses to create paid, subscription-only groups Searching membership requests by name, so you can ensure certain audience members are granted fast access to your group. Page admins can respond to Instagram private messages through their Faceb...
Winchester's Surprising Marketing Strategy Helped Cement Their Place In The West – Wyoming Public Media

Winchester's Surprising Marketing Strategy Helped Cement Their Place In The West – Wyoming Public Media

Marketing Strategy
If you are a Wild West film fan, then you've probably seen Winchester '73, True Grit and High Noon. Besides being films about the West, all of these films also feature a Winchester Model 1873 rifle. The carbine has widely been credited as being the gun that won the West. Danny Michael, the assistant curator at the Cody Firearms Museum, said the history might be a little iffy on whether the rifle really won the West, but it still may have had an impact. "They were really successful at selling that idea that their guns were influential to the west and they used that throughout the 20th century and especially heavy late to mid 20th century with lots of movie marketing lots of PR stunts," he said. Those stunts included driving a stagecoach through New York City with one of the Winchester ...
Building an attribution strategy – Search Engine Land

Building an attribution strategy – Search Engine Land

Marketing Strategy
Customer journeys are complex.Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars.In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the marketing journey.Visit Digital Marketing Depot to download “Finding Success With Attribution and Call Tracking.”About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC camp...
Why every brand should focus on organic social media marketing – Bizcommunity.com

Why every brand should focus on organic social media marketing – Bizcommunity.com

Social Media Marketing
Often, we see B2C brands using social media marketing to engage people and drive sales. Having said that, now with the increase in popularity and usage of social media, B2B brands should also leverage social media.Before you start with social media marketing, it’s important to know that there are paid and organic social media marketing options. Both strategies have their own pros and cons. But organic social media marketing is cost-effective and generates a long-term impact as opposed to the paid social media marketing.<noscript class="j-lazy-noscript" data-lazyid="img-c-481981-38e4e78e-080e-49ee-9087-e62dd93ac2b2" data-lazyimg="" data-lazyauto="true">PoPI and social mediaHow times have changed. Social media marketing has evolved from being a bit of...
A Day To Remember announce Self Help Fest 2019 dates – Alternative Press

A Day To Remember announce Self Help Fest 2019 dates – Alternative Press

Self Help
[Photo by: James Hartley] A Day To Remember have been keeping busy in regards to what the next few months hold for them. Now the band have revealed the next installment of their upcoming Self Help Fest. Now in its sixth year, the festival will be heading to two locations this year. Read more: Aidan Gallagher explains infamous MCR date’s impact on first single release Self Help Fest launched its first installment in 2014 in San Bernardino, California alongside acts such as Bring Me The Horizon, Of Mice & Men, The Story So Far, Memphis May Fire, Atilla, the Word Alive and many, many more. They later followed it up with a northeast date in Philadelphia that same year. ADTR frontman Jeremy McKinnon later explained how the idea for the festival came together after a conversa...
More wealthy parents could be swept up in widening college admissions scandal – Los Angeles Times

More wealthy parents could be swept up in widening college admissions scandal – Los Angeles Times

Self Help
Prosecutors allege that Singer instructed parents to donate funds to a fake charity he had established as part of the scheme. Most of the parents paid at least $200,000, but some spent up to $6.5 million to guarantee their children admission to top universities, authorities said. The parents were then able to deduct the donation from their income taxes, according to the Internal Revenue Service. Let's block ads! (Why?) Source link
Can blocked anti-endorphins cut the emotional side of pain? – Futurity: Research News

Can blocked anti-endorphins cut the emotional side of pain? – Futurity: Research News

Motivation
Share this Article You are free to share this article under the Attribution 4.0 International license. <!-- Topic <!-- --> It’s possible to block receptors in the brain responsible for the emotional components of pain and restore motivation, new research with rodents shows. Chronic pain involves more than just hurting. People suffering from pain often experience sadness, depression, and lethargy. That’s one reason opioids can be so addictive—they not only dampen the pain but also make people feel euphoric. What if it were possible to develop a painki...
Efficiently Manage Projects and Get More Done with This Useful Tool – Entrepreneur

Efficiently Manage Projects and Get More Done with This Useful Tool – Entrepreneur

Social Media Marketing
What is social media marketing and why does it matter in 2019? Explore what it takes to build a social media marketing strategy that works. March 14, 2019 3 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Social media marketing can do wonders for a company's brand. For the best example, look no further than Wendy's Twitter account: After pivoting to a sassier, oft-"savage" brand voice on the platform and making user responsiveness a priority last year, the company increased its...
Why Live Events Should Be Part Of Your Marketing Strategy – MinuteHack

Why Live Events Should Be Part Of Your Marketing Strategy – MinuteHack

Marketing Strategy
If you run a business of any kind - whether you’re selling digital products, physical products, or even services, you’re going to be hopefully testing and trying various types of marketing to get your name out there, but online business owners especially tend to shy away from doing live events as part of their marketing. There are some reasons for this, such as feeling like there is no need when they can hold an event online that would be less hassle and cost less to set up, or also feeling like they don’t even know where to get started with an online event. However, live events are extremely powerful and should definitely be considered for every business, so in this post we’re going to share with you some of the main reasons why live events should be part of you...
4 Tips to Maximize Your Mobile Marketing ROI – MarTech Advisor

4 Tips to Maximize Your Mobile Marketing ROI – MarTech Advisor

Marketing Strategy
Mobile marketing is fast emerging as the most powerful way to reach the always-on-the-go consumer. Companies need a strong mobile marketing strategy to execute profitable and productive mobile campaigns. Here are four sure-fire ways to boost the ROI of your mobile efforts. It’s all about nuance in your communications and messaging for your mobile audience… to continually improve your mobile marketing, you need to work at understanding the differences between how mobile users and desktop users perform searches… they may be completely different audiences with separate requirements — or simply need less information when on the move. Track your different channels and analyze your personas, i.e. audience types to understand these differences. Then change your mar...