Friday, May 24News That Matters

Day: March 14, 2019

5 Marketing techniques that will work better for your business than others – TechGenYZ

5 Marketing techniques that will work better for your business than others – TechGenYZ

Online Marketing Tips
In today’s digital world, a lot of things seems to happen on the internet, and this includes shopping whereby consumers visit the internet first to look for commodities or services they need. This means that businesses that will ignore the importance of active online presence will lose a great chance of acquiring and retaining potential clients. As a business owner, you need to know that there are different online marketing techniques and there are those that will work for your business better than others.Some of the eCommerce marketing techniques include social media marketing, email marketing, search engine optimization, pay-per-click or content marketing among others. If you are not sure of the best techniques to apply in the business or how to apply them, you can work with a r...
Electric Mobility urges smaller dealers to get on board with online marketing – Access and Mobility Professional

Electric Mobility urges smaller dealers to get on board with online marketing – Access and Mobility Professional

Online Marketing
Smaller mobility dealers who adopt effective online and social media marketing strategies can follow in the footsteps of manufacturers to secure more sales. That’s according to Electric Mobility’s new marketing and digital expert who says that the supplier has had over 60% growth in online channels recently, directly relating to brand and product awareness. Rebecca Bateson, Electric Mobility’s marketing and digital executive, said that dealers who make good use of the social media tools available can drive more customers in-store. Story continues below Advertisement Bateson has spent the last 16 months overhauling Electric Mobility’s online presence, bringing three sub brands together and using social media to create online communities with shared...
Top 7 Ways to Amplify your Mobile Marketing Strategies – MarTech Advisor

Top 7 Ways to Amplify your Mobile Marketing Strategies – MarTech Advisor

Marketing Strategy
Implementing Mobile Marketing is a multi-channel approach in order to reach your target audience so that they can easily access your service via their mobile devices. Let’s see how you can amplify your mobile marketing strategies, writes, Vikash Kumar of Tatvasoft. Do you feel that there are very fewer ways for your brand marketing? Do you ever wish to engage more custom interaction with your brand and increase its value? Well, who doesn't! Today, the digital realm is an essential element of every organization's marketing. With the wide use of digital media, you are definitely going to need a strong product marketing strategy to grow and thrive. Now, it’s seem to be a perfect era for your brand to go mobile. Here, there are a few hacks which you can try out to expand your m...
How White Papers Can Help Your Content Marketing Strategy – Forbes

How White Papers Can Help Your Content Marketing Strategy – Forbes

Marketing Strategy
GettyGetty Are you looking to target better leads with creative and innovative strategies to boost your B2B marketing and enhance ROI? No doubt, the world of traditional content writing has evolved. And integrating it with unique strategies in the contemporary era is a step in the right direction. A white paper content marketing strategy can help your brand reach new heights. What is a white paper? A white paper is an influential, reliable presentation of comprehensive information on a particular topic that provides a solution. The information is depicted in a clear and concise voice. It solves complex business problems while strengthening the reliability of a brand. The multi-channel world is all about amusing memes and cool Instagram posts. These are great sourc...
Google Will Live Stream its Upcoming Google Marketing Live Event – Social Media Today

Google Will Live Stream its Upcoming Google Marketing Live Event – Social Media Today

Social Media Marketing
Interested in getting insights into the latest digital marketing and Google search trends to help fuel your ad efforts? Google has announced that, for the first time, it will live-stream its upcoming Google Marketing Live event, in which it will outline a range of new updates, usage changes and more. As explained by Google: "Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th - register now to discover how to take action on new consumer insights like these and learn about the latest digital marketing products from Google. For the first tim...
How To Apply Social Selling To A Social Media Marketing Campaign – Forbes

How To Apply Social Selling To A Social Media Marketing Campaign – Forbes

Social Media Marketing
Traditional sales tactics have begun to shift thanks to social media networks. Social selling leverages social networks and gives salespeople the ability to connect directly with customers. In 2016, LinkedIn found that 90% of top-performing salespeople use social media as part of their sales strategy. Social selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of social selling. Since these two concepts are so similar, many people confuse the two. The best way to understand both social selling and social media marketing is to think of a traditional sales funnel. At the top of the sales funnel are marketing tactics that help bring in leads. Social media marketing lives here. Businesses use Facebook, Twitter, etc. to dra...
New WHO study shows more action needed to monitor and limit digital marketing of unhealthy products to children – World Health Organization

New WHO study shows more action needed to monitor and limit digital marketing of unhealthy products to children – World Health Organization

Online Marketing
A new report from WHO/Europe calls for greater monitoring of the digital marketing of alcohol, tobacco and unhealthy food products, especially those high in salt, sugar and fat. It comes amid the advertising industry’s continued efforts to target children and adolescents on social media and on difficult-to-track mobile devices.“The overriding concern is that nearly a decade after introducing the 2010 WHO recommendations on the marketing of foods and non-alcoholic beverages to children, exposure of children to the online marketing of unhealthy food products, tobacco and alcohol remains commonplace,” said Dr João Breda, Head of the WHO European Office for the Prevention and Control of Noncommunicable Diseases.Monitoring the online advertising of unhealthy products...
news Trent Brown talks contract motivation, friendship with former Raiders linebacker Neiron Ball Young men across – Raiders.com

news Trent Brown talks contract motivation, friendship with former Raiders linebacker Neiron Ball Young men across – Raiders.com

Motivation
Young men across the nation dream of one day making it to the NFL, and while some have more challenging obstacles in their way, former Oakland Raiders linebacker Neiron Ball’s journey was truly different. Prior to his sophomore season at the University of Florida, doctors discovered bleeding in Ball’s brain, and underwent an emergency brain surgery. Miraculously, Ball overcame his life-threatening scare, and wound up being drafted by the Silver and Black three years later in the fifth-round of the 2015 NFL Draft; however, Ball wasn’t out of the woods yet. On September 16, 2018, Ball suffered a brain aneurysm and entered a medically induced coma, and has yet to come out of it. When his brain bleed was first discovered in 2012, recently-signed Raiders tack...