Wednesday, March 20News That Matters

Day: March 13, 2019

How To Use Google Docs, Slides, & Sheets to Enhance Your Marketing Strategy – ThomasNet News

How To Use Google Docs, Slides, & Sheets to Enhance Your Marketing Strategy – ThomasNet News

Marketing Strategy
Word documents, slide decks, data spreadsheets. What do these things have to do with industrial marketing? You might be surprised.If you’re in charge of content marketing for your business, chances are you’re writing a lot of the copy in Word documents, presenting your ideas from slide decks, and analyzing data with spreadsheets. (more…)
Likes, Shares, and Software: 5 Tips for Building a B2B Tech Social Media Strategy – The Content Standard by Skyword

Likes, Shares, and Software: 5 Tips for Building a B2B Tech Social Media Strategy – The Content Standard by Skyword

Social Media Marketing
B2B tech likes to think of itself as a cutting-edge, forward-thinking industry. And they’re not wrong: They’re always the first to adopt and implement new software or experiment with the latest AI developments. So why do so many B2B tech brands suddenly revert to old-school attitudes when it comes to their social media marketing strategy? Perhaps your marketing team thinks social media is too consumer-centric to be of much value in your space of subject matter experts—but that’s where you’re wrong. Too many technology marketers fail to establish a documented social media strategy, managing their platforms with minimal thought, intent, and originality—or worse, neglecting them altogether. But if you want to see your customer base of IT decision-makers ...
Top 36 Web Accessibility Resources for Digital Marketing Companies – Search Engine Journal

Top 36 Web Accessibility Resources for Digital Marketing Companies – Search Engine Journal

Online Marketing
Many experienced search marketers added usability testing to their site audits. Still, they may be unprepared when they learn of clients facing ADA website accessibility lawsuits.Where do they find accessibility resources and testing tools?Why should marketers care about website accessibility?Who is responsible for the accessibility of websites and apps?“When we say we want to build for everyone – we mean it. Accessibility is written into our mission statement and core to our values as a company. We don’t think a problem is solved until we’ve solved it for everyone. Technology’s great promise is to give everyone the same power to achieve their goals. As long as there are barriers for some, there’s still work to be done.” — Sundar Pichai, C...
Guilty plea likely in sex slave case against self-help group – Fox News

Guilty plea likely in sex slave case against self-help group – Fox News

Self Help
FILE - In this Jan. 28, 2019 file photo, Nancy Salzman arrives to Brooklyn federal court in New York. Salzman, a co-founder of an embattled upstate New York self-help organization is expected to plead guilty in a case featuring sensational claims that some followers became branded sex slaves. Salzman is due in federal court in Brooklyn on Wednesday, March 13 for a plea hearing. There was no response to a request for comment from one of her lawyers. (AP Photo/Seth Wenig, File) NEW YORK – A co-founder of an embattled upstate New York self-help organization is expected to plead guilty in a case featuring sensational claims that some followers became branded sex slaves.Nancy Salzman is due in federal court in Brooklyn on Wednesday afternoon for a plea hearing. The...
Guilty plea likely in sex slave case against self-help group – ABC News

Guilty plea likely in sex slave case against self-help group – ABC News

Self Help
A co-founder of an embattled upstate New York self-help organization is expected to plead guilty in a case featuring sensational claims that some followers became branded sex slaves. Nancy Salzman is due in federal court in Brooklyn on Wednesday afternoon for a plea hearing. There was no response to a request for comment from one of her lawyers. Salzman was a co-founder of NXIVM, a cult-like group based near Albany. Prosecutors say a secret society within the organization branded women with a spiritual leader's initials and forced them to have sex with him. The leader, Keith Raniere, is set to go on trial next month. Also charged in the case are Salzman's daughter as well as Seagram liquor fortune heiress Clare Bronfman and TV actress Allison Mack.Let's block ads! (Why?) Source lin...
It's Time To Recognize Social Media As The Marketing Marvel It Is – Forbes

It's Time To Recognize Social Media As The Marketing Marvel It Is – Forbes

Social Media Marketing
PexelsPexels Social media: It’s still a thing. When was the last time your CEO checked your brand’s DMs? (and if you don’t know what a “DM” is referring to, oh boy). How many people who work for your company follow you on Instagram or retweet your successes on their personal pages? Do you even know who is running your social media accounts? If your answers are "never," "none" and "no," you can afford to be more social. Many brands treat social media as a hobby – an everyday task that’s fun to have but not considered a complete necessity for growth, engagement and consumer loyalty. The reality is, social media should be the pulse of your company. It’s the thing that keeps your brand human and lets today’s consum...
4 Reasons Good Employees Lose Their Motivation – HBR.org Daily

4 Reasons Good Employees Lose Their Motivation – HBR.org Daily

Motivation
Executive Summary Managers are often at a loss as to how to effectively motivate uninspired employees. Research indicates that managers first should identify the reason for an employee’s lack of motivation before applying a targeted strategy. These reasons fall into four categories called motivation traps. Namely, these are values mismatch, lack of self-efficacy, disruptive emotions, and attribution errors. Each of these four traps has distinct causes and comes with specific strategies to release an employee from its clutches. Identifying exactly which trap has ensnared your employee and applying the right targeted intervention can get things moving again. Paul Taylor/Getty Images Motivation — the willingness to get the job ...
Man of motivation: Hall of Famer Tony Dungy to speak at Woodland Park High School assembly – Colorado Springs Gazette

Man of motivation: Hall of Famer Tony Dungy to speak at Woodland Park High School assembly – Colorado Springs Gazette

Motivation
Pro Football Hall of Fame coach Tony Dungy will speak at a Woodland Park High School assembly at about 2:15 p.m. Friday. He is expected to address students, teachers and staff for about 45 minutes.“He’s a great resource to help us all,” said Woodland Park Mayor Neil Levy, who arranged the event. “This is as good as anything the kids will get in terms of motivation the entire year.”Levy, who is also the school’s baseball coach, is planning to have lunch with Dungy that day, along with Andrew Wommack, founder of Charis Bible College. Dungy is in town to speak at the Charis Bible College Men’s Advance, which runs Thursday through Saturday. Also headlining the advance is sportsca...
TCU players using assistant’s absence as motivation – Fort Worth Star-Telegram

TCU players using assistant’s absence as motivation – Fort Worth Star-Telegram

Motivation
TCU men’s basketball assistant coach Corey Barker remains on administrative leave after being linked to the FBI college basketball corruption case last week. Even though Barker is not with the team for the Big 12 tournament, the players have used his absence as a source of motivation. “Everybody is really close with Coach Corey,” senior point guard Alex Robinson said. “He’s like a player’s coach. H...