Wednesday, March 20News That Matters

Day: March 11, 2019

Why These Brands Are Integrating Self-Care At SXSW – Forbes

Why These Brands Are Integrating Self-Care At SXSW – Forbes

Self Help
Lo Bosworth, CEO of Love Wellness, Jackie De Jesu, CEO of Shhhowercap and Cyndi Ramirez, CEO of Chillhouse, speaking on a panel at SXSW moderated by Yola Robert.Diana Ascarrunz Self-care has never been more emphasized in corporate environments, so it is no surprise that brands are integrating this movement into conferences and festivals such as SxSW. Chillhouse, an NYC based self-care destination that offers massages, manis, a wellness cafe and a curated selection of products that make you feel good, created a Chillhouse x SXSW lounge for festival goers to take a moment for themselves in between panels and events. "Networking can be extremely stressful and so is sitting in a room soaking in information. SXSW is not the typical place you would expect to find a...
How Massage Envy Built Its Data-Driven Marketing Strategy From Scratch – AdExchanger

How Massage Envy Built Its Data-Driven Marketing Strategy From Scratch – AdExchanger

Marketing Strategy
When Jeanna Corley started working in Radio Shack’s marketing operations in 2014, she knew it would be a short-term gig. But the CEO at the time, Joseph Magnacca, coached her into the role, promising there’d be no red tape and, as a marketer, she’d be able to do whatever she wanted. “So, take a risk, and let’s go out and explore what technology is out there, what we can benefit from and do things out of the box,” Corley recalled. “I got a crash course on big implementations.” When Magnacca moved on to become CEO of Massage Envy, Corley followed as his VP of consumer brand marketing. When she arrived in 2016, the company – which had once been regional but quickly developed franchises across the United States – had literally not...

Arsenal Goalkeeper Bernd Leno Reveals Jesse Lingard's 'Dancefloor' Jibe Provided Motivation for Win – 90min

Motivation
​Arsenal goalkeeper Bernd Leno has revealed Jesse Lingard's social media taunt gave the Gunners motivation to beat Manchester United in Sunday's Premier League clash.Lingard mocked the Emirates Stadium when he tagged his Instagram post's location as 'Dancefloor' following his moonwalk celebration in United's 3-1 FA Cup fourth round victory in January, but the move came back to haunt him as it gave Arsenal extra incentive to secure a crucial 2-0 victory in the Premier League. ​Arsenal jumped back into Champions League qualification spots after goals from Granit Xhaka and ​Pierre-Emerick Aubameyang powered them above the Red Devils into fourth place. After the game, Leno revealed how Lingard's celebration provid...
Best Websites of 2019 to be Recognized by Web Marketing Association – PR.com

Best Websites of 2019 to be Recognized by Web Marketing Association – PR.com

Online Marketing
The Web Marketing Association is pleased to announce the call for entries for The 23rd Annual International WebAward competition. It recognizes the individual and team achievements of Web professionals in 96 industries all over the world who create and maintain outstanding Web sites. The deadline for entry for the 2019 WebAwards is May 31, 2019. Boston, MA, March 11, 2019 --(PR.com)-- The Web Marketing Association is pleased to announce the call for entries for its 23rd Annual International WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals in 96 industries all over the world who create and maintain outstandi...
Online marketing solutions provider, Benddit, raises $250,000 in seed capital – Economic Times

Online marketing solutions provider, Benddit, raises $250,000 in seed capital – Economic Times

Online Marketing
NEW DELHI: Sales and marketing solutions platform, Benddit has raised $250,000 in seed capital from industry leaders. Benddit will use this round of funding to accelerate product development, expand its team of experts, on board service providers and bolster its marketing initiatives. The platform, founded by Vani Gupta, Venkatesh Rangachari, and Vipul Gupta, allows companies and startups to find the best fit solution provider for their specific marketing and sales needs, according to a release. The co-founders have worked across companies including PepsiCo, Airtel, Practo, and Accenture. Companies of all sizes need outsourced expertise at the right price, which are innovative and flexible, and comes with high service standards. Benddit offers ‘expert intelligence’ enhanced...
How Can You Choose the Best Social Media Platform for Marketing in 2019? – The Frisky

How Can You Choose the Best Social Media Platform for Marketing in 2019? – The Frisky

Social Media Marketing
Having an opportunity for surplus choice is not less than a nuisance, particularly in the case of marketing. It is understood that it would be the most irritating thing to make a final decision for buying anything when you have a couple of dozen choices. Well, the same situation can happen with marketers as well. Although there are lots of marketing platforms available along with effective tactics, still it will be difficult for you to choose the right one for your brand. You will have troubles as well, in case of picking the best social media network. You can trim the broadest area of choices, just by gathering data about your audience and the demographics of the users of every platform. Source: SocialPilot Let’s have a look at the brief overview of how you can use social me...