Sunday, September 15News That Matters

Day: March 7, 2019

25+ Marketing Experts Share Genius Tips for 2019 – Business 2 Community

25+ Marketing Experts Share Genius Tips for 2019 – Business 2 Community

Online Marketing Tips
Here, more than 25 digital marketing experts (all undisputed unicorn-level leaders) share their top tips for 2019.From capitalizing on Facebook Messenger marketing to simplifying your content marketing strategy, you’ll find genius tactics to add to your own action plan for 2019.I’ll kick it off with one of the strategies I’m personally focus on: mixing up your channel strategy.Mix up your channel strategy.Want to increase your engagement?Then say goodbye to traditional strategies, especially when it comes to the Facebook news feed.The engagement is poor, the competition is high, and the cost of ads continues to climb.The unicorns among us are using other channels to connect with their customers.Facebook Messenger, for example, delivers open rates as high as 80 percent!...
[Pulse] Here's the key to social media marketing for real estate agents and LOs – HousingWire

[Pulse] Here's the key to social media marketing for real estate agents and LOs – HousingWire

Social Media Marketing
Most real estate and mortgage professionals agree that creating content and using social media is vital to reaching customers and referral partners in today’s market.As important as it is, many of them still find it overwhelming. Social media is often romanticized as a magic bullet, and when the luster wears off and the work begins, many are left frustrated. I get a lot of feedback about the frustration that comes from not knowing what kind of content to create, finding the time to create it, and deciding what or where to post it. All of these obstacles can be overcome by first creating one larger piece of content called pillar content. Pillar content is simply one larger piece of content, typically about something you’re interested in or has a main message ...
Top Tools For Online Marketing In 2019 – The Yucatan Times

Top Tools For Online Marketing In 2019 – The Yucatan Times

Online Marketing
What’s your online marketing strategy this year?  No matter how you are looking to edge ahead of your competitor, it’s no secret that the right marketing tools are what you need to accomplish more. And no, Hootsuite and its likes aren’t the only tools you should look at today. If you’re looking to get better insight into your customers, you need to offer your marketing team more research and investment opportunities. The better your marketing strategies, the more likely you are to increase your profits. The Shift Towards Online MarketingTraditionally, print media was the only means of reaching out to large masses and was expensive. Improvements in technology and digital marketing, however,  have enabled companies to reach out beyond geographical boundar...
Padres prospect Logan Allen knows a few things about… – The Athletic

Padres prospect Logan Allen knows a few things about… – The Athletic

Motivation
On a Friday night last January, three childhood friends, now entering their 40s, sat down in an upscale Tampa restaurant. One had flown in that morning from Texas. Another had caught a red-eye from California. The group’s third member, the owner of a local gym, was hosting a spontaneous weekend.It already had been a busy day. An airport pickup. Breakfast. An invigorating workout with a world-class trainer. A detour to shower, hit some golf balls and change for dinner. Around 7 p.m., the trio walked through the doors of an Ocean Prime steakhouse.By the time they vacated the premises, it was approaching 3:30 a.m. The marathon quality of their patronage spawned an inside joke: A running text chain includes mentions of #3checks, a reference to the number of times they thought they wer
Five reasons you've lost your motivation – and how to get it back – Ed Exec

Five reasons you've lost your motivation – and how to get it back – Ed Exec

Motivation
Motivation can waver for even the most dedicated SBL at times. Dr Mark Winwood, director of psychological services at AXA PPP healthcare, looks at five common reasons for a lack of motivation and offers advice on how to overcome themSetting health goals can be a great way of motivating ourselves to improve our wellbeing, whether it’s completing a marathon or perfecting a ‘plank’. Bringing to mind the reasons behind our goals can help us when we’re thinking of skipping a gym session, or ordering a takeaway, and our self-confidence is boosted when we start to notice progress.But, despite all our good intentions, it’s normal to feel our motivation waver occasionally – and that’s okay – none of us are perfect! If you’re feelin...
The future of Facebook according to Zuckerberg and how it affects social media marketing – ClickZ

The future of Facebook according to Zuckerberg and how it affects social media marketing – ClickZ

Social Media Marketing
Mark Zuckerberg wrote a long note on his Facebook Page titled “A Privacy-Focused Vision for Social Networking.” This post couldn’t stay unnoticed by brands, marketers and even social media users who are interested in the future of social media. It actually contained several interesting points on how Facebook’s CEO sees social media evolving in the future. And if the CEO of a social media platform with 2.32 billion monthly active users predicts a shift of focus in social media marketing then we simply cannot ignore it. Here are the key points from his note and what we can learn from these. Private messages will shape the future of communication Mark Zuckerberg acknowledges that Facebook was built all these years in the found...
Netflix Marketing Chief Kelly Bennett Is Stepping Down – Variety

Netflix Marketing Chief Kelly Bennett Is Stepping Down – Variety

Online Marketing
Kelly Bennett is leaving as Netflix’s chief marketing officer after more than six years leading the streaming giant’s branding and advertising teams during a period of massive growth. Bennett, 46, said in an interview that it’s the “ideal time for me to leave.” He said the decision was his personal choice and that CEO Reed Hastings hadn’t asked him to depart. “Given the success we’re at today — the way we’re performing as a team — it’s the right legacy for me to leave while we’re at our very best,” he told Variety. After he leaves Netflix, Bennett expects to be semi-retired. “I likely will never work full-time again. That’s not something I’m particularly interested in,” Bennett sa...
Eight Social Media Strategies To Earn And Keep Loyal Customers – Forbes

Eight Social Media Strategies To Earn And Keep Loyal Customers – Forbes

Social Media Marketing
Customers are the lifeblood of any company. They provide valuable feedback when you're developing and launching products, and they drive the sales you need to formulate new products and grow the company. Whether you do so through extensive marketing tactics or simple strategies, it's important to find your customers, grab their attention and then retain them as loyal clients.One of the most popular methods to go about doing this right now is via social media. Social media marketing and selling strategies can be very effective for earning and keeping customers. Yet not all strategies are created equal. To help you choose the best method for your business, eight members of Forbes Business Development Council shared their most effective social media strategies for finding and&nbs...
GoodFirms Research Releases Latest Reports on PPC – AI, Digital Marketing, Social Media Marketing, Web Design, SEO, E-commerce App Development, and Mobile App Pricing – PRNewswire

GoodFirms Research Releases Latest Reports on PPC – AI, Digital Marketing, Social Media Marketing, Web Design, SEO, E-commerce App Development, and Mobile App Pricing – PRNewswire

Social Media Marketing
WASHINGTON, March 7, 2019 /PRNewswire/ -- GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development.  Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost traffic. A survey conducted by GoodFirms on Tips and Tactics for a Winning PPC Campaign Management with the contribution of 200+ of PPC agencies and digital marketing experts. This research helped in identifying fasci...
Social Media Marketing: Get To The Point – Inside INdiana Business

Social Media Marketing: Get To The Point – Inside INdiana Business

Social Media Marketing
I'm a writer at heart, and I tend towards longer form pieces like essays and blog posts. Put another way, I’m not always great at communicating with brevity. There are many topics that absolutely need longer form context to adequately communicate a more substantive message. But, if we’re being honest with ourselves, there are just as many topics where a good editor would make the communication far more fluid.This is one of the reasons I have a love/hate relationship with social media marketing.I love it because it invites that brevity and clarity of thought. I hate it because that brevity and clarity of thought are very difficult to achieve. Along with that, the writer runs the risk of whittling down topics that are better left to the longer form context. It also invites ter...