Wednesday, March 20News That Matters

Day: March 6, 2019

Where B2B Marketers Are Winning in Social Media – CMSWire

Where B2B Marketers Are Winning in Social Media – CMSWire

Social Media Marketing
PHOTO: Cambodia4kids.org Beth Kanter What’s the most valuable social media platform for many B2B marketers? Here’s the answer that won’t shock you: LinkedIn. The numbers look good on many other fronts, too, LinkedIn jumped from from 467 million users in Q3 2016 to 590 million by the end of 2018. That is a growth of 123 million users in two years, Hootsuite noted in a blog last month. Twitter, Hootsuite pointed out, only gained 9 million users in the same period: 317 to 326 million users between Q3 2016 and Q3 2018, according to Statistica. And no one has to be reminded of Facebook’s growth concerns amid privacy scandals. Further, 80 percent of B2B leads come from LinkedIn, and 94 percent of B2B marketers use LinkedIn to distribute content, LinkedIn report...
22 Best Self-Help Books to Buy in 2019 – Self-Improvement Reads That Motivate and Inspire – GoodHousekeeping.com

22 Best Self-Help Books to Buy in 2019 – Self-Improvement Reads That Motivate and Inspire – GoodHousekeeping.com

Self Help
So you want to make a career move, figure out how to be more productive, or get over an emotional stumble ... basically, all of the things. We asked Goodreads to recommend the self-improvement books that most resonate with its readers (because the best way to judge a self-help book is by asking the people who've tried and tested the advice, right??) On top of that, Seira Wilson, Senior Editor at Amazon Books, shared her hot list with us. So, get to browsing and good luck crushing those goals! You've got this. 'Girl Wash Your Face' by Rachel Hollis amazon.com $9.23 In this New York Times bestseller, Rachel Hollis, founder and CEO of TheChicSite.com, identifies 20 lies peo...
Lawyer: Huawei arrest raises political motivation concerns – Minneapolis Star Tribune

Lawyer: Huawei arrest raises political motivation concerns – Minneapolis Star Tribune

Motivation
VANCOUVER, British Columbia — The lawyer for a senior executive of Chinese tech giant Huawei arrested in Canada said comments by U.S. President Trump suggest the case against her is politically motivated. Richard Peck on Wednesday referred to Trump's comments during a brief court appearance for Meng Wanzhou. Canada arrested the daughter of Huawei's fo...
Agency Gains Actionable Digital Marketing Intelligence Insights with CAKE by Accelerize – MarTech Series

Agency Gains Actionable Digital Marketing Intelligence Insights with CAKE by Accelerize – MarTech Series

Online Marketing
Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has achieved a stronger online presence and higher lead monetization results for its clients from a variety of direct-to-consumer industries, such as home improvement and e-commerce. “From the start, I had the mindset that we would not make any comp...
Lawyer: Huawei arrest raises political concerns – The Detroit News

Lawyer: Huawei arrest raises political concerns – The Detroit News

Motivation
Jim Morris Associated Press Published 2:32 PM EST Mar 6, 2019 Vancouver, British Columbia – The lawyer for a senior executive of Chinese tech giant Huawei says comments by U.S. President Trump suggest the case against her is politically motivated. Richard Peck referred to Trump’s comments during a brief court appearance Wednesday for Meng Wanzhou. Canada arrested the daughter of Huawei’s founder at the request of the U.S. on Dec. 1. She is wanted on fraud charges. The U.S. and China have tried to keep Meng’s case separate f...
How Can Content Intelligence Drive Your Marketing Strategy? – Entrepreneur

How Can Content Intelligence Drive Your Marketing Strategy? – Entrepreneur

Marketing Strategy
This revolutionary content marketing technology helps marketers identify quick wins to boost content growth March 6, 2019 3 min read You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Content is the king. But how often do we witness even the best of contents not resonating with our audiences? What would be your content marketing strategy if the audience’s engagement patterns are not matching up with your creative inputs? Well, you can always work on the quality aspect; look at different ways to present your content, probably through graphics or videos etc.But each of your efforts would eventually zero down to one question, what works the bes...
Online Marketing Challenges for SMBs – Omni channel B2C Companies – Entrepreneur

Online Marketing Challenges for SMBs – Omni channel B2C Companies – Entrepreneur

Online Marketing
If a brand needs more awareness/growth, they must go online since it is considered to be the most cost-effective medium March 6, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. For most people, online marketing is only limited to social media and running ads on FB is certainly quite cost-effective as compared to running ads on TV or print medium. But here is where they are mistaken. Digital, as understood by many, is not necessarily a low-cost medium. It is in fact completely incorrect to even compare the cost of the traditional and digital medium. Both the med...
5 Ways to Add Tarot Cards To Your Self-Care Routine – Parade

5 Ways to Add Tarot Cards To Your Self-Care Routine – Parade

Self Help
In this exclusive essay for Parade.com, Jaymi Elford, author of the new book Tarot Inspired Life: Use the Cards to Enhance Your Life (Llewellyn Publications), explains why your self-care routine should include tarot cards. Our lives are full of activity. We drive to work, hit the gym and rush the kids off to sports or play parties. We eat quickly, shop fast and sleep less. We rarely slow down to reflect on our lives and habits. When was the last time you took a day off to think and reflect on the amazing things you’ve done? When was the last time you treated yourself to something you enjoy? If the answer draws a blank, then it’s time you sat down and investigate the world of tending to your needs.Self-care is a broad category containing many activities, p...
3 Tips for Taking Action from Your Website Data – Search Engine Journal

3 Tips for Taking Action from Your Website Data – Search Engine Journal

Online Marketing Tips
For digital marketing and website teams, the inability to take data-driven marketing action soon enough is a frequent barrier toward online success.Today, we face a variety of challenges, such as:An overwhelming volume of data.A tendency to over analyze data.Stagnating websites.Content creation that fails to deliver any results.Businesses should maximize the untapped potential within their data on a monthly basis.To achieve this, prioritizing data and building a culture of action-taking and experimentation is essential.Here are some of my favorite data-driven actions and company culture changes that support search marketing success.1. Have Processes in Place for Fast Recombining of Data SetsAs marketing experts, people want to spend time on the creative aspects of search marketing ...
How Your National Brand Can Shine in a Localized Marketing Strategy – The Content Standard by Skyword

How Your National Brand Can Shine in a Localized Marketing Strategy – The Content Standard by Skyword

Marketing Strategy
When your brand is national, you have scope: You can create unavoidable, unforgettable campaigns which get seeded into every market in the land, creating a consistent and strong brand voice that’s instantly recognizable. We all know that Walmart helps us to save money and live better, or that Target urges us to expect more but pay less, because these brands are familiar, comfortable. Those major brands don’t need a localized marketing strategy, the theory goes, because they’re truly national presences. But every customer is a local customer. So how can your brand engage in localized marketing that caters to local needs, while still maintaining that strong national brand status? Some national brands, just like some global brands, have distinct regional presences, with r...