Saturday, October 19News That Matters

Day: March 5, 2019

Inspired by twin, gay college swimmer finds motivation to come out – Outsports

Inspired by twin, gay college swimmer finds motivation to come out – Outsports

Motivation
Even though I did not always view it this way, growing up with a twin brother was a blessing in disguise. Through middle school and high school, it was reassuring to know that someone was experiencing what I was. Although we did not always talk to one another about our sexuality, I was always able to count on Jesse to ease my anxiety and make me smile. At an early age I also turned to swimming, which proved to aid as a distraction from my worries. What began as a simple after-school activity flourished into a love for my team and competition. Despite this, I became more and more concerned with hiding who I was as high school progressed. I felt like the only source of stability in my rapidly changing life, the only thing that I could control, was swimming. It was not until May 2015, sho...
Hire Fast, Fire Fast: New Strategies For Competitive Marketing Job Markets – Forbes

Hire Fast, Fire Fast: New Strategies For Competitive Marketing Job Markets – Forbes

Marketing Strategy
Annelle Barnett of Marketing Mob speaks to new hiring strategies in today's competitive market for marketing talent.  Photo credit: Jason Seagle for AgencySparksJason Seagle for AgencySparks Building a customer-centric enterprise relies on employees building relationships, acting on insights and growing alongside the needs of customers. Underlying this is an assumption that marketing teams have the personnel they need and that they are up to the task. In today’s competitive job market, companies are changing their approach in order to stay competitive, not only in the eyes of their customers, but in the fight for talent. Annelle Barnett runs a marketing recruiting firm, a job board, and produces and hosts the popular, Marketing Mob podcast a...
KFC is crowdfunding its next marketing idea – Restaurant Business Online

KFC is crowdfunding its next marketing idea – Restaurant Business Online

Online Marketing
Hot tub thigh machine?A “Kentucky Fried Hot Tub” is among a handful of ideas that KFC is asking customers to choose from as part of a “crowdfunding” campaign for its next marketing gimmick.The Louisville, Ky.-based chicken chain, which in recent years has released products such as a chicken-scented firelog and a Colonel Sanders bearskin rug, is giving customers an option to “back” their favorite idea for the company’s next product. The company created the KFC Innovations Lab “to bring more of the company’s craziest and most innovat...
Digital Marketing Trends That Will Define Success of Online Businesses in 2019 – ADOTAS

Digital Marketing Trends That Will Define Success of Online Businesses in 2019 – ADOTAS

Online Marketing
By Erica Sunarjo Digital marketing is changing incredibly fast, making it more difficult for online businesses to create and optimize promotional content that corresponds to the latest industry requirements. The first two months of 2019 showed that some of the digital marketing strategies that were effective last year might not be as good as they were, so businesses need to follow the latest trends to avoid wasting precious time on something that won’t increase conversions. By doing so, they can discover emerging technologies that will help them thrive this year and beyond. Since there’s so much going on in the world of digital marketing, here are four industry trends to help you put your business ahead of the competition. Voice Search The number of people using this ne...
Going Out of Style? Revamp Your Brand With This Marketing Strategy – Entrepreneur

Going Out of Style? Revamp Your Brand With This Marketing Strategy – Entrepreneur

Marketing Strategy
You can use these three tactics to revitalize your brand's relevancy through experiential marketing. March 5, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Your brand is your company’s identity, and it’s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and partners need to reinvigorate the values that inspired the business in the first place -- and experiential marketing is a weapon designed to fight stagnation and drive “re-relevancy.”Take Vans, for exam...
Wichita, Kansas News, Weather, Sports – Samajae Haynes-Jones' "Mommy" motivation – KAKE

Wichita, Kansas News, Weather, Sports – Samajae Haynes-Jones' "Mommy" motivation – KAKE

Motivation
WICHITA, Kan. (KAKE) - Samajae Haynes-Jones won a state championship at East High School and then a national championship at Hutchinson Community College, before getting a scholarship to play for the team he dreamed of suiting up for. Tuesday night he'll play in his last home game at WSU,and while it hasn't been a story book ending capped off with another championship, Haynes-Jones is grateful for his time as a Shocker. "It means a lot," said Haynes-Jones. "Growing up I never thought I would be playing here. It's always been a dream of mine, but just getting this opportunity I'm glad that I did and I got to show my talents here in my hometown.""It's what the family wanted," said Wichita State men's basketball coach Gregg Marshall....
Missing woman known for her strength, motivation at Stone Oak gym – FOX 29

Missing woman known for her strength, motivation at Stone Oak gym – FOX 29

Motivation
Missing woman remembered for her strength, motivation at Stone Oak gym (SBG Photo)SAN ANTONIO — The desperate search for missing 29-year-old Andreen McDonald continued Monday.Family members, friends, and authorities scattered across Stone Oak looking for McDonald, despite cold weather.“We love her so much,” said Abby Jones, a coach at Iron Tribe Fitness. “We’ve had so many tears. Now, we’re just angry. We want to find her.”McDonald is well known at Iron Tribe. According to her coaches, she is one of the strongest people at the gym.“She's known as the beast,” said Pete Gamboa, a coach at Iron Tribe. “That's what they call her. She set the highest scores. She set the heaviest lifts.”Coaches thought it was unusua...
51 Tips for Effective and Free Content Promotion – Social Media Today

51 Tips for Effective and Free Content Promotion – Social Media Today

Online Marketing Tips
In recent years, I’ve seen a steady increase in the amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction - I regularly hear responses like: Social media takes too much time - My response: Yes, social media takes time. Everything takes too much time if you’re unable to realize its potential benefits. And everything’s worth the time when you make it work. Social sharing is declining - My response: True statement. As brands relentlessly blitz social media, you have to create remarkably valuable content and promote it to succeed. Social shares are a vanity factor that means little or nothing to our brand - My response: Yes, of course it’s d...