Friday, May 24News That Matters

Day: March 1, 2019

American Marketing Association Recognizes Vertical3 Media with Digital Marketing Campaign of the Year Award – Portada-online.com

American Marketing Association Recognizes Vertical3 Media with Digital Marketing Campaign of the Year Award – Portada-online.com

Online Marketing
What: Vertical3 Media was recognized as the 2019 Gold recipient in the category of Digital Marketing Campaign of the Year, by the American Marketing Association's South Florida Chapter, for their Miami and Beaches Campaign.Why it matters: This award recognizes Vertical3 Media's digital marketing media planning and buying for The Greater Miami Convention & Visitors Bureau's "Temptations" program, which focused on promoting the city of Miami. Vertical3 Media, the Miami-based digital advertising and marketing agency, has announced that the American Marketing Association's South Florida Chapter has recognized the company as the 2019 Gold recipient in the category of Digital Marketing Campaign of the Year, for its Miami and Beaches Campa...
Eight tips to improve your Snapchat marketing strategy – ClickZ

Eight tips to improve your Snapchat marketing strategy – ClickZ

Marketing Strategy
Snapchat can be part of your marketing mix if you’re focusing on the most relevant tactics for your target audience. Here are eight tips to consider. Who said that Snapchat is irrelevant for marketers in 2019? With more than 3 billion snaps being shared on a daily basis, Snapchat can still remain in your marketing strategy. We are exploring over the last months an interesting shift in Snapchat marketing. It’s not enough anymore to try out the platform “because it seems cool for the younger audience.” We are currently moving to the stage that you need to become more strategic if you’re searching for a return on investment. Your Snapchat marketing strategy needs to be well-considered to justify the time and the budget that you’re spe...

7 Ways Couples Can Practice Self-Care Together – mindbodygreen.com

Self Help
Research suggests even thinking about gratitude can have a positive impact, but writing it down can even help you sleep better and aids in reducing depression. When you're more aware of the things you're thankful for, you tend to be more mindful of them as they happen throughout the day ("This makes me happy; I'm going to write it in my journal tonight"), thus making your daily gratitude more apparent in your life.While many people keep gratitude journals, it's more commonly an individual practice. But why not share this beautiful habit with your partner? Adding this to your regular routine allows for the chance to communicate with your partner in a sometimes vulnerable way.Marriage and family therapist Erica Basso recommends writing down three things you love about your partner and thr...
Why Instagram TV Should Be A Part Of Your Marketing Strategy – ADOTAS

Why Instagram TV Should Be A Part Of Your Marketing Strategy – ADOTAS

Marketing Strategy
Just recently, Instagram released its latest app, The Instagram TV also known as IGTV. With its vertical format, its aligns for both video creation and consumption for your phone. This move is Instagram’s attempt to dethrone YouTube (that has a large platform in engaging users.) The introduction of IGTV can completely change the social media marketing game for most brands. But what sets it apart and why are most brands making the most of it now? If you’re ruminating whether or not you’ll add IGTV in your marketing strategy, here are a few reasons why you should take the leap: 1. Videos are the future According to Wordstream, a third of overall online activity is spent watching videos. Not only that, but over half of the video content is usually viewed on mobile device...
Affinio Gives Enterprises Full Control over Marketing Strategy – MarTech Series

Affinio Gives Enterprises Full Control over Marketing Strategy – MarTech Series

Marketing Strategy
New Model Inserts Microsoft Azure Managed Applications into the Enterprise Marketing Stack and Allows Enterprises to Leverage Affinio AI Technology Within Their Own Private Cloud Marketing strategy platform Affinio announced that its AI-driven marketing strategy platform can now be delivered via a containerization model. Containerization is similar to on-premises software, but instead of sending physical servers to run Affinio’s technology, the technology itself is packaged into a container and later deployed in a private cloud instance controlled entirely by the enterprise. Affinio, a Microsoft Gold-Certified partner, developed its containerization model on Microsoft Azure. Available on Microsoft AppSource, an online cloud marketplace providing tailored line-o...
Digital marketing and SEO referral sales – South Florida Caribbean News

Digital marketing and SEO referral sales – South Florida Caribbean News

Online Marketing
Diving deep into the ocean of opportunities having various advanced technologies in hand is just the thing that every entrepreneur wants to have. Whether it is about providing a vast platform to your business or for maximizing the possibilities of having more potential customer into your account, marketing made through favored sources is the absolute requirement that makes it much easy for you. Advertising without using online sources is just incomplete these days. Technology has achieved so many advancements that, it has become much more comfortable to provide a large platform for every kind of business just by using a few online resources only. Digital marketing and SEO referral sales, these are the two terms which are in great news these days. They don’t only have changed the...
Guide Dogs shifts marketing strategy with 'people-first' campaign – CampaignLive

Guide Dogs shifts marketing strategy with 'people-first' campaign – CampaignLive

Marketing Strategy
Guide Dogs wants to be known for more than its canine services as it launches a "people-first" brand campaign.  The charity has set a goal to increase the number of people with sight loss that it supports from 200,000 to 500,000 by 2023. The campaign, created by Karmarama, centres on its five-year "By my side" strategy, which aims to build empathy and understanding for the realities of life with little or no sight. While the organisation’s services include sighted guiding, children and young people’s programmes, business training and technology, its research shows that it is primarily known for guide dogs.  A TV ad, narrated by Dame Julie Walters, focuses on the relationship between a father and daughter. Alex Pepper, a former Met Police emergency call handler who ...
Key to motivation – internal or external or both? – Dawson Creek Mirror

Key to motivation – internal or external or both? – Dawson Creek Mirror

Motivation
According to Psychology, motivation is described as ‘the wants or needs that direct behavior towards a goal.’  In economics, a need is a basic idea behind survival. Needs can include things like food, water, and shelter according to Maslow’s hierarchy of needs. Want is an advance step from need. It is a desire that you and I have, a desire of a bigger home, luxurious car, new model of cell phone or a trip around the world. It is completely alright not to meet your wants/desires, but a need is a must. Motivation works as a bridge between a person and his/her wants and needs. Motivation follows the action. You cannot be motivated just by saying ‘ I am motivated’, you gotta take actions to pursue your plan to achieve your wants and needs and so to meet ...
Selangor don't need external motivation when they play JDT, says Satiananthan – Yahoo Sports

Selangor don't need external motivation when they play JDT, says Satiananthan – Yahoo Sports

Motivation
The Red Giants are facing further player unavailability when they take on Southern Tigers at home on Friday.More<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="" data-reactid="22"><p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="BY        ZULHILMI ZAINAL       Follow on Twitter " data-reactid="23">BY        ZULHILMI ZAINAL       Follow on Twitter <p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Although their star striker Rufino Segovia and centre back Taylor Regan are a doubt for their...
Alarms over supposed 'Momo challenge' may not be helping, say experts – CBC.ca

Alarms over supposed 'Momo challenge' may not be helping, say experts – CBC.ca

Online Marketing Tips
School boards and police in eastern Ontario have posted warnings about an unverified internet challenge that reportedly targets children, but experts argue there is little evidence the phenomenon exists and the authorities may be doing more harm than good.  Several local school boards all put out statements warning of the "Momo challenge", in which the image of a creepy, bug-eyed sculpture is allegedly used to encourage children to complete dangerous dares and potentially self-harm. According to several online reports, the creepy image surfaces in online videos or is shared on social media.  The Ottawa Carleton District School Board released a statement, calling the Momo challenge confusingly both "a cyberbullying threat and internet hoa...