Sunday, January 26News That Matters

Social Media Analytics: Boosting Customer Engagement and Marketing Performance | Quantzig – Business Wire

LONDON–(BUSINESS WIRE)–Quantzig, a leading analytics advisory firm that delivers customized
analytics solutions, has announced the completion of their article on
the role
of social media analytics in improving customer engagement and marketing
. This article highlights the impact that social
media analytics
solutions can have on businesses. It also gives an
overview of how social media analytics can help businesses in mining
customer sentiment to improve marketing performance and customer service

Social media analytics helps organizations in collecting and
interpreting online conversation, making it easier to separate valuable
inputs. Social media analytics tools are also helpful in crawling most
social media channels and social networks. Additionally, it aids in
gathering data from social media websites and analyzing that data to
facilitate better business decisions.

Are you finding it difficult to develop an understanding of KPIs,
selecting measurement tools, analyzing reports to enhance performance,
and creating tests to improve media messages?
in touch with our experts
and learn how our social
media analytics solutions can help you address all your issues.

Benefits of social media analytics:

Helps to understand your audience

Social media analytics has the potential to help businesses understand
their audience using social data. This can help in examining your
previous posts and can also assist you in finding the best time to share
the content as timing is an important part of social media marketing. If
you want your social posts to drive more engagement, sales, and traffic,
you need to post when your audience is online and at their highest level
of alertness.

With our social media analytics solutions, companies can analyze
the effectiveness of company communications and customer interactions on
different digital marketing platforms including social media presence,
website, and mobile marketing.
a free proposal
now to check out our complete
portfolio of analytics solutions.

Guide you to understand your competitors

One of the most important benefits of social media analytics is that it
helps in analyzing competitors. Social media competitor analysis makes
it easy for you to eliminate mistakes that your competitors are making
and focus mostly on techniques that yield maximum results. There are
many social media analytics tools that can help you see the traffic
percentage your site receives from various social networks.

Assists in producing better content

By tracking your social media networks, you can fairly analyze the
content that drives the best results. Social media analytics also helps
in figuring out the best performing content. Additionally, it can help
in examining most shared and viewed content, time spent on each of them
and sales driven by them.

Looking to make data-driven business decisions and improve
operational efficiency?
a free demo now

About Quantzig

is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit:

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