Wednesday, June 26News That Matters

Day: February 27, 2019

Felonious Self-Help Guru James Arthur Ray Wants You To Remember Oprah Loves Him And Forget He's Killed People – Deadspin

Felonious Self-Help Guru James Arthur Ray Wants You To Remember Oprah Loves Him And Forget He's Killed People – Deadspin

Self Help
James Arthur Ray leaves court after being found guilty of three counts of negligent homicide.Photo: Tom Tingle (AP)James Arthur Ray put out a promotional video advising why folks desperate to improve their lot in life should seek counsel from him and others toiling in the charlatan-rich self-help field rather than try to go it alone.“It’s very difficult to see your own bullshit, quite frankly,” Ray says. Rings true here.Ray, 61, has been announced as the keynote speaker for an upcoming tech summit to be held at the regal Reagan Building in Washington, D.C. According to marketing materials for the event, Ray’s talk will focus on “reinvention.” His own summary of “things you might know me for,” and other press releases promoting the appea...
Red Sox: Yankees as the favorites could be great motivation for Boston – BoSox Injection

Red Sox: Yankees as the favorites could be great motivation for Boston – BoSox Injection

Motivation
As Opening Day approaches it seems that the Yankees have become the favorites to win the AL East, despite the Red Sox winning the World Series. This could prove to be some serious motivation for Boston in 2019.Here we are folks, just weeks away from the regular season kicking off. And as we get closer and closer to Opening Day, it appears our archrivals have taken over and are projected to regain the AL East crown. That’s right friends, not the reigning World Series champion Red Sox, but the Evil Empire New York Yankees.Just having to type that makes me nauseous, but that’s the hand we’re being dealt. Honestly, I can fully understand why the Yankees are favored, they hit the panic button and made some serious moves this offseason. They had to after the dominance that t...
5 Online Marketing Funnels You Probably Aren’t Using (But Should) – AllBusiness.com

5 Online Marketing Funnels You Probably Aren’t Using (But Should) – AllBusiness.com

Online Marketing
An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years.  Most already have at least some type of lead funnels or sales funnels in place. However, there are several types of marketing funnels that most online entrepreneurs and business owners are not using. Here are 5 online marketing funnels you probably aren’t using…but should. Quiz Funnel A Quiz Funnel starts with the visitor answering a series of compelling questions that promise to provide immediate and personalized feedback.   After completing the quiz, they are asked for their contact information to receive their results. Buzzfeed popularized...
Twitter marketing 2019: Eight tips to win – ClickZ

Twitter marketing 2019: Eight tips to win – ClickZ

Marketing Strategy
Twitter has always been an extremely valuable marketing tool for all types of businesses and brands. It is a highly-efficient marketing tool in itself when exercised appropriately. Quite different from how other social media channels work for your marketing strategies, working with Twitter in terms of your brand’s marketing means that you get a hold of the trends in real time as your feed gets constantly updated. FYI, 326 million people use Twitter every month. That’s nine million fewer than in mid 2018, and four million fewer than late 2017. With such a huge and smart audience right out there, Twitter really lets you reach out to your target audience and gives your business a lot of desired results. Twitter has managed to establish itself as an auth...
LinkedIn Marketing in 15 Minutes a Day [Checklist] – Social Media Today

LinkedIn Marketing in 15 Minutes a Day [Checklist] – Social Media Today

Social Media Marketing
Published Feb. 27, 2019 Whether you have a large network on LinkedIn, or you're just starting out, you likely don’t have a lot of time to invest in LinkedIn marketing. While LinkedIn is the number one social network for B2B businesses and networking, and can be highly effective for lead generation, there will be times when you simply don’t have the time, energy or need to actively be using LinkedIn. Should this be the case, you don’t want to go dark and disappear - you never know when or why you might need to reach out to your professional network. Thankfully, it is possible to quickly and easily maintain a healthy presence on the platform, and retain, and even build, relationships with these handy tips for LinkedIn marketing in 15 minutes a day. I've...
Move Over Self-Help – Fiction Reigns in the ThriftBooks Most Popular Books by State List for 2018 – GlobeNewswire

Move Over Self-Help – Fiction Reigns in the ThriftBooks Most Popular Books by State List for 2018 – GlobeNewswire

Self Help
Seattle, WA, Feb. 27, 2019 (GLOBE NEWSWIRE) -- Celebrating readers of all types, this week ThriftBooks announced the top-selling books by state for 2018. This is the third year the online used book retailer has released the results, which revealed a move from non-fiction with a slant toward self-help to fiction.The data found only one state had the same top-selling book two years running. California was the closest with “The 7 Habits of Highly Effective People” in 2016 and “The 7 Habits of Highly Effective Teens” from the same franchise in 2017. Many states found an entirely new favorite for 2017. ThriftBooks CEO Mike Ward said, “It was interesting to see reader choices changing by region. The West Coast is focused on self-improvement, with books from t...
Marketers: Is your Web Security Hurting your Open Rate? – MarTech Advisor

Marketers: Is your Web Security Hurting your Open Rate? – MarTech Advisor

Online Marketing
Natasa Djukanovic, CMO of .ME, talks about how web security can impact email marketing rate and what precautions marketers need to take.  Everybody knows that web security is a top priority, especially for online-oriented businesses. However, as marketers we can be guilty of creating an atmosphere where security becomes a thing that admins and developers worry about, and we take for granted. That is a mistake we often pay dearly for. As the internet becomes more complicated and hackers become craftier and more devious, the way we care about our security is impacting our entire online marketing strategy. How we keep our users safe is becoming a strong factor in all sorts of things - ranging from the position of our website on search engines to the way spam filters treat our mail se...
Conference Survival Guide: Self-Care Basics To Save Your Sanity And Boost Your Energy – Forbes

Conference Survival Guide: Self-Care Basics To Save Your Sanity And Boost Your Energy – Forbes

Self Help
Conferences are a great opportunity to continue our education and connect with others, but many people find them overwhelming. They take us out of our routine with food and exercise and can be emotionally and mentally draining, especially if you’re an introvert or not used to large groups. Early wake-up times and evening events can also mess with our sleep, putting a damper on our energy, cognitive function, immune system, and even eating behavior.Beyond just staying on track with your goals and supporting overall wellness, it’s about being able to feel present and engaged so you can get the most out of the experience. Here are the conference survival tips I share with my clients and rely on myself! Packing a few healthy snacks can make your life easier...
15 Essential Digital Marketing Tools for an Internet Marketer [Infographic] – Social Media Today

15 Essential Digital Marketing Tools for an Internet Marketer [Infographic] – Social Media Today

Social Media Marketing
Published Feb. 27, 2019 Digital marketing has grown in leaps and bounds, and businesses are now well aware of the significant contribution it can make to customer acquisition. Have an effective strategy is the most important aspect of success for any business activity, as is having the right tools to facilitate such use.  To help you in your digital marketing efforts, here's a list of 15 tools that can help any internet marketer get more leads, and boost engagement. Infographic by Page Traffic. Follow Cent Muruganandam on Twitter Filed Under: Digital Strategy Social Marketing Let's block ads! (Why?) Source link
How To Market Online Without Relying On Google AdWords – Forbes

How To Market Online Without Relying On Google AdWords – Forbes

Online Marketing
GettyGetty Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business. And when your business can pop up on millions of sites and reach over 90% of internet users, it's hard to imagine what your options are if, for example, you're suddenly banned by the site, or you simply want to use another method. If that's the case, you have to get a little creative — and that's not necessarily a bad thing. These strategies can be used by anyone looking to optimize their PPC marketing strategy, whether or not you're relying on Google. Use Alternative Ad Networks AdWords may be standard, but there are other options out there. Even if yo...