Friday, April 19News That Matters

Day: February 26, 2019

Self-Help Books Aren't A Quick Fix — But They Helped Me In Unexpected Ways – Bustle

Self-Help Books Aren't A Quick Fix — But They Helped Me In Unexpected Ways – Bustle

Self Help
The self-help industry is a massive money-maker. Marketdata Enterprises, Inc., a leading independent market research publisher since 1979, released a study in 2017 that tracked theU.S. Market for Self-Improvement Products & Services from 2003 through 2022. That study found that the U.S. self-improvement market was worth a whopping $9.9 billion in 2016. And one huge part of that industry — which includes informercials, personal coaching, motivational speaking and more — is the self-help book. But despite the fact that readers are buying these books in droves, self-help has a complicated reputation. Articles questioning the efficacy of self-help have popped up everywhere from Medium ("Do self-help books really work?") to HuffPost ("Why Self-Help Usually Does...
COACHES CORNER: A LIST OF ACCEPTABLE GERMANS TO REFERENCE FOR MOTIVATION – EDSBS

COACHES CORNER: A LIST OF ACCEPTABLE GERMANS TO REFERENCE FOR MOTIVATION – EDSBS

Motivation
Communication is key in football. That ability to connect is so important in every department of the game, sure, but nowhere more so than in the relationships a coach has to forge with players. Without those relationships, a team is just a group of individuals, and a coach nothing more than a manager of disconnected talents. Programs searching far and wide for talent across the globe has made that communication learning curve for coaches steeper than it has ever been. Staffs must be able to communicate on an international level, and bridge the gap between not just race and class, but sometimes between entirely different languages and international cultures. Germany has become one of those international wellsprings of talent for American football recruiters. In the spirit of preventing...
Three Ways To Ensure HR Processes Motivate And Serve Employees, Not Just HR – Forbes

Three Ways To Ensure HR Processes Motivate And Serve Employees, Not Just HR – Forbes

Motivation
GettyGetty Employee motivation is mission-critical for any organization, from startups to well-established companies. Motivated employees tend to align the company’s purpose with their own, demonstrate more innovative problem-solving and drive more impact. I’ve learned that if your organization isn’t actively working to ensure employees are motivated, engaged and aligned with your mission, you risk falling behind the competition and staying there. One of a startup’s biggest advantages is that it’s easier to motivate small, tight-knit teams and continually align and realign them around ever-changing priorities. As companies grow and age, it becomes increasingly important and difficult to ensure that their culture clearly reflects their...
NuSoft Solutions announces Digital Marketing Strategy Practice – PRNewswire

NuSoft Solutions announces Digital Marketing Strategy Practice – PRNewswire

Marketing Strategy
BLOOMFIELD HILLS, Mich., Feb. 26, 2019 /PRNewswire/ -- NuSoft continues to expand its offerings with the addition of a Digital Marketing Strategy and Transformation Practice. The focus on the Digital Marketing Strategy and Transformation consulting practice will be: Leveraging over two decades of NuSoft expertise around data and AI to design and implement digital customer experiences and improved engagement for our customers. Helping our sales and marketing clients fuse their siloed go-to-market strategies into one cohesive, data-driven, strategy that is enabled by a comprehensive MarTech stack. Designing and implementing the structure and processes to ensure that marketing, sales and services can effectively and accurately track and report on investments made. This p...
Marketing Evolution Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics – Business Wire

Marketing Evolution Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics – Business Wire

Online Marketing
NEW YORK--(BUSINESS WIRE)--Marketing Evolution, provider of the most modern marketing measurement and optimization solution, is working with leading universities to develop certification courses for users and students alike. “As they begin their careers, our graduates are seeing an incredible demand for marketing analytics expertise,” said Dr. Brennan Davis, a marketing professor at California Polytechnic State University’s Orfalea College of Business. “Our work with Marketing Evolution offers a unique opportunity to blend an academic approach with highly-specific technical training to the benefit of our students and their future customers alike.” Marketing Evol...
What the self-help industry gets wrong – Aleteia EN

What the self-help industry gets wrong – Aleteia EN

Self Help
“Think positive, visualize it and it will happen, because everything depends on your attitude…” No, it doesn’t.Although there’s ample evidence to show how our attitudes, thoughts, and emotions impact our health and relationships, the pseudoscientific and magical extrapolation from the conclusions of serious positive psychology and scientific research has become a risk to those who heed it. This has become the basis of a flourishing business that sells illusions and lies to millions of people seeking a better life or who simply want to find answers to their daily problems. A magical world In the midst of the cultural crisis we’re in and the attraction of a technocratic world, where every problem can be solved by a technique or by an expert who will gi...
Marketing Evolution Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics – Associated Press

Marketing Evolution Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics – Associated Press

Online Marketing
NEW YORK--(BUSINESS WIRE)--Feb 26, 2019--Marketing Evolution, provider of the most modern marketing measurement and optimization solution, is working with leading universities to develop certification courses for users and students alike.“As they begin their careers, our graduates are seeing an incredible demand for marketing analytics expertise,” said Dr. Brennan Davis, a marketing professor at California Polytechnic State University’s Orfalea College of Business. “Our work with Marketing Evolution offers a unique opportunity to blend an academic approach with highly-specific technical training to the benefit of our students and their future customers alike.”Marketing Evolution has developed the training certifications with two highly-regarded advertising ...
Cannabis retailer MedMen's marketing strategy – Business Insider

Cannabis retailer MedMen's marketing strategy – Business Insider

Marketing Strategy
Marijuana is becoming increasingly mainstream, but not mainstream enough to convince television networks to let cannabis companies run commercials. Just ask cannabis retailer MedMen, which became the latest cannabis retailer to have a TV ad rejected, following Acreage Holdings' 30-second Super Bowl spot being rejected by CBS earlier this month. The 8-year-old brand just released a new, 2 minute-long spot directed by Spike Jonze that was designed to air on cable TV provider Spectrum channels in southern California, but was ultimately rejected, a Spectrum spokesman confirmed to Business Insider. The spot, which chronicles the history of cannabis in the US, from George Washington's hemp farm to the growing use of marijuana today, will instead air digitally and across connected TV devic...
5 Tips For Financial Marketers to Tap AI's Personalization Potential – The Financial Brand

5 Tips For Financial Marketers to Tap AI's Personalization Potential – The Financial Brand

Online Marketing Tips
Subscribe to The Financial Brand via email for FREE!While fintech companies have been at the leading edge of artificial intelligence (AI)-powered innovation, financial services marketers are making up ground fast. McKinsey Global Institute says healthcare, financial services, and professional services have seen the greatest increase in their profit margins because of AI adoption. Advances in digital and mobile banking have created a “greenfield” of new opportunities for bank and credit union marketers, including leveraging data to map, analyze, and optimize the customer journey through inbound and outbound marketing interactions. For financial brands beginning to transform their marketing, there are five best practices that will enhance customer engagement across the custome...