Friday, April 19News That Matters

Day: February 21, 2019

The Journey of a Social Media Marketer: Q&A with SMT Influencer Deborah Sweeney – Social Media Today

The Journey of a Social Media Marketer: Q&A with SMT Influencer Deborah Sweeney – Social Media Today

Social Media Marketing
Here at SMT, we're always thinking about how to put the social in Social Media Today. From our #SMTLive Twitter chats, social media groups, and other interactive social accounts (Twitter, Facebook, and Instagram) we get that social media is at its best when it brings people together. Being that our influencers are one of our very favorite parts of our community, we decided sharing their stories, tips of the trade, and advice with you would be a fun (and very social) task. They’re the leaders of our SMT contributors, and they’re excited to share their perspectives with you. This is the fourth in our series of interviews with our Social Media Today influencers. Today we’re talking with SMT influencer Deborah Sweeney. Sweeney graduated from Pepperdin...
How Brand Experiences and Social Media Intersect – Adweek

How Brand Experiences and Social Media Intersect – Adweek

Social Media Marketing
|4 hours agoThanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever.As a case in point: Look no further than the relationship between social media and brand experience. It’s no longer a one-way street where events rely on social for their amplification; these two forms of marketing are engaged in a symbiotic relationship.Social can be employed to create multiple brand stories calibrated for the behaviors and expectations of each platform while also showcasing the event experience to a much wider audience in real-time.There are few things more powerful than a third-party endorsement, and social media empowers consumers to become citizen journalist...
3 things business owners should know about digital marketing – Clarksville Now

3 things business owners should know about digital marketing – Clarksville Now

Online Marketing
By Shelly Hutchison, Digital Media Sales Consultant – 5 Star Media Group As a business owner, capitalize on the one thing consumers cannot live without: digital devices. Here’s what you need to know about digital marketing and why it’s a must for the success of your business. Digital Marketing Is On The Rise Let’s face it, consumer habits have changed over the years. More activity is happening online and on mobile devices. For this reason, digital marketing is a must for business owners to effectively reach their consumers. It allows you to target users strategically by age, zip code, gender, income level, and more! Digital marketing can show pizza ads to men ages 18-44, from 5pm-10pm, on Friday nights in three surrounding zip codes. It’s that specific! ...
Successful Digital Marketing in 2019: An Interview with Arnie Kuenn – Vertical Measures

Successful Digital Marketing in 2019: An Interview with Arnie Kuenn – Vertical Measures

Online Marketing
When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy. According to Google, on average, a prospect completes 68% of their buying decision before contacting any provider. “The Internet has become a big part of the purchase process today and companies need to take advantage of it,” begins Arnie Kuenn, founder and CEO of Vertical Measures. A respected expert in online marketing since leading his previous firm, MediaChoice, through the Internet boom and bust. It’s been five years since he co-authored his second book, Content Marketing Works: 8 Steps To Transform Your Business. The concept provided a step-by-step “how-to” book on content marketing that included the various aspects of digita...
Three Simple Strategies To Grow Your Online Business – Forbes

Three Simple Strategies To Grow Your Online Business – Forbes

Marketing Strategy
GettyGetty Starting any business is tough, especially when it's online. As a coach who helps leaders build their brands online, I've seen many business owners struggle to build profitable businesses. But the formula is actually much simpler than you might think. Consider following the following three steps to help your business thrive. 1. Have a marketing strategy in place (that works). Every single business is different, so it makes sense that many require alternative marketing strategies. For example, paid social media advertisements might work well for one business, whereas these types of ads might not be a smart investment for the next. Spend your time getting to know your target market and how to reach them. In order to tap into your ...
Stetina has 'fresh motivation' after considering end to career – VeloNews

Stetina has 'fresh motivation' after considering end to career – VeloNews

Motivation
Peter Stetina (Trek-Segafredo) is quickly burning through his nine lives as a professional cyclist. After recovering from a career-threatening horror crash in 2015, the affable American dodged a few more bullets in 2018 to return to cycling’s big circus. “I got the ‘Franken-Leg’ and I almost didn’t come back with some health issues and the contract cycle with all the teams folding,” Stetina told VeloNews. “I think my spirit animal might be the ‘Phoenix.’ I’ve come back from the brink a few times and keep the career going a bit longer.” 
Stetina already made one miracle comeback in 2015 after he struck a metal bollard left in the race route during the Tour of the Basque Country. Surgery, therapy, and pure grit saw h...
This comprehensive digital marketing course bundle is 97% off – Mashable

This comprehensive digital marketing course bundle is 97% off – Mashable

Online Marketing
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Become a marketing maven with this online course.Image: pexels By TEAM COMMERCEMashable Deals2019-02-21 15:52:14 UTC Fact: people wait in lines to take Instagram photos in front of colorful walls. This is 2019. Love it or hate it: that's business, baby. Any smart marketer (or Gen Z'er) knows that content is king, and the best way to reach a wide but strategically targeted audience is through social media and digital marketing.   If you choose to partake in social media for work rather than play, that's even more reason to master your craft. This Marketing, SEO and Affiliate Marketing Bundle can help demystify the world of digital marketing with nine online courses on the...
Self-help author Rachel Hollis exposes the limits of introspection – Quartz

Self-help author Rachel Hollis exposes the limits of introspection – Quartz

Self Help
I’m sorry not sorry I read self-help guru Rachel Hollis’s upcoming book, Girl, Stop Apologizing.On the one hand, the book offered me insight on the publishing phenomenon that is Hollis. Her last book, Girl, Wash Your Face, was a 2018 New York Times bestseller and Amazon’s second-most-sold book last year. Hollis is living the new American Dream, having transformed herself into a brand. She went from a seller of event-planning services to a food and lifestyle blogger to peddler of her own tale. Now, the song of her self is the product that Hollis sells, and there’s no doubt that she’s been successful at this endeavor.As she discusses at length in her book, to be published in March 2019, Hollis is now a widely sought-after public speaker who can dema...
What Happens If You Try Using Self-Loathing as Motivation to Improve – Verily

What Happens If You Try Using Self-Loathing as Motivation to Improve – Verily

Motivation
Cut yourself yourself some slack, and you might see some changesShame is no fun, but then, neither is going to the gym. You gotta go through some pain if you want to improve, right? A lot of us think this way, especially if we honestly just want to become better people. I’ve spent most of my life sure that if I could just impress on myself how sub-par I am, the shame, guilt, and general disgust would push me into finally making some progress.It looks different for everyone, but for me, it’s, “You’re out of breath already? What, do you just like being incompetent?” or, “Great, the kids are a wreck, and you didn’t remotely manage to defuse this. When are you going to finally start taking motherhood seriously?” or, “You look li...
12 Ways To Use Marketing Data To Guide Your Promotional Strategy – Forbes

12 Ways To Use Marketing Data To Guide Your Promotional Strategy – Forbes

Marketing Strategy
Your business is only as effective as its marketing strategy. That’s why marketing reports are great instruments to show which tactics are working and which are not. However, you must be able to properly interpret the data so you can apply it to your future marketing efforts.The experts at Forbes Agency Council have a lot of experience creating and analyzing marketing reports for their businesses and clients. Below, 12 of them share effective ways to identify and make necessary adjustments to marketing strategy based on report data. Members of Forbes Agency Council share effective ways to use data to adjust marketing strategy.Photos courtesy of the individual members. 1. Look At Market Research Responses Effectively interpret data to separate the answers by...