Friday, April 19News That Matters

Day: February 20, 2019

Mark Ritson: It's time to shut down digital marketing teams for good – Marketing Week

Mark Ritson: It's time to shut down digital marketing teams for good – Marketing Week

Online Marketing
The news that the Co-op Bank has disbanded ‘digital marketing’ should come as no surprise. For several years senior marketers have been wearily signalling that the need to maintain a digital marketing team separate from the rest of the marketing group was disappearing. And the ultimate manifestation of that realignment, the merger of the digital and marketing teams into a single unit, has been happening across marketing departments with increasing frequency over the last 12 months. The reason for that integration should be obvious. Despite the recurring use of the dreary D prefix it has become harder and harder to isolate exactly what isn’t digital any more. READ MORE: ‘There’s no such thing as a digital team’ – Co-op Bank rethinks mar...
Newly Released Self-Help Memoir Allows Readers To Use Rejection As FUEL – The Chicago Citizen

Newly Released Self-Help Memoir Allows Readers To Use Rejection As FUEL – The Chicago Citizen

Self Help
Newly Released Self-Help Memoir Allows Readers To Use Rejection As FUEL BY KATHERINE NEWMAN Chicago native Michelamonè Henderson is an author, a life coach, a motivational speaker, and the founder and chief executive officer of The Core Woman Academy. Most recently, she released a book titled Rejection Saved My Life which is a self-help memoir that tells the story of her struggles with rejection and self-reflection and provides readers with 15 transformational keys on how to use rejection as FUEL. Rejection Saved My Life is intended to help women put rejection into a healthy perspective as a way to create positive change in their lives because, as Henderson says, every woman has experienced rejection at some point in her life. With great vulnerability, Henderson shares her own...
Tips to help grow your brand awareness – AZ Big Media

Tips to help grow your brand awareness – AZ Big Media

Online Marketing Tips
Brand awareness is achieved through the marketing that you undertake to spread the word about what it is that you do and who you are. It grows the number of people that know about your company, and this can impact you in terms of profitability and helps you maintain a good reputation. Of course, you can only hope to grow your brand if you take into consideration some tips and tricks that will allow you to achieve this in the first place.  A starting point, and in order to boost your credibility, you must set up a strong website. This is a source that customers, investors, employees, and people, in general, will turn to in order to get a sense of who you are and what type of products or services you offer. You will furthermore need to make the most out of social media, conside...
Personal Capital hires Porter Gale as chief marketing officer – Financial Planning

Personal Capital hires Porter Gale as chief marketing officer – Financial Planning

Marketing Strategy
With a fresh injection of $50 million this month, hybrid digital wealth manager Personal Capital aims to expand and retool its overall brand strategy. To that end, the firm is adding to its marketing department in an attempt to outpace its competitors.The firm, which has raised over $265.3 million in funding and opened new offices in Atlanta, has tapped Porter Gale as its new chief marketing officer. In the newly created role, Gale will find and develop new marketing technologies, channels and partners, the firm says. Eric Weiss, who formerly held the job, is now senior vice president of growth and performance marketing. “Porter has incredible experience building brands into household names, and that type of marketing approach is right for us at this stage in our growth,” Ja...
Look Beyond The Web: 4 Ways To Promote Your Small Business Offline – Forbes

Look Beyond The Web: 4 Ways To Promote Your Small Business Offline – Forbes

Online Marketing
To take your marketing to the next level, you may need to get traditional.Getty Royalty Free Thanks to the internet, getting the word out about your business is faster and easier than ever. With the push of a button, you could potentially reach hundreds, thousands, or even hundreds of thousands of consumers. Exclusively promoting your business online might sound like a great deal. But, neglecting offline marketing could cost you. Not everyone in your target audience is online. And, some people who are online may skim past your online marketing efforts. Consider offline marketing in conjunction with digital promotion. How To Promote Your Business Offline I’ve talked about ways you can spice up your marketing strategy in the past. Now, I’m going to f...
Lonnie Walker finds motivation at the All Star game – Pounding The Rock

Lonnie Walker finds motivation at the All Star game – Pounding The Rock

Motivation
After signing an endorsement deal with Adidas last summer, Spurs rookie Lonnie Walker IV was in Charlotte last week for the 2019 NBA All Star Game to help promote the brand. As if he didn’t have enough already, being around the greatest in the game provided him with even more motivation to become a star. “It means a lot. It brings fuel to your fire, because you want to get to his stage. You want to get to his moment and be able to actually embrace it like an All-Star. So, to be here and see everything, see some of the players, I’m excited to embrace the environment and see what it’s like.” He also had nothing but good things to say about his fellow teammate, LaMarcus Aldridge, who was making his seventh All Star appearance and sets a good example in San A...
New Study Finds What Makes The Super Rich Tick – Forbes

New Study Finds What Makes The Super Rich Tick – Forbes

Self Help
The self-help genre is littered with books telling you how to get rich or become successful in easy, manageable steps. But this vast publishing industry, now worth $800 million and growing six percent per year according to Marketdata, has a major flaw. It rarely studies those that have actually become rich and successful.In introducing The Wealth Elite: A groundbreaking study of the psychology of the super rich, Rainer Zitelmann notes that while there have been plenty of studies of the merely 'economic elite', "one gap in the research relates to the group that will be referred to in the book as the 'wealth elite'". These are people worth at least €10 million ($11.3 million). And in his second doctoral dissertation, the research tha...
Chillicothe native becomes self-help author and CEO – Chillicothe Gazette

Chillicothe native becomes self-help author and CEO – Chillicothe Gazette

Self Help
Toria Barnhart Chillicothe Gazette | Chillicothe | The Chillicothe Gazette Published 3:05 PM EST Feb 19, 2019 CHILLICOTHE - Since she was 16, Tamara Paul knew her purpose in life was to help others, but the timing was off. The Chillicothe High School graduate attended Ohio University and moved to Columbus after she earned her degree. She landed her first job working in the temp industry. Her love for sales eventually led to her transition into the pharmaceutical industry where she worked for 12 years. She took her experiences from both industries and started Rep Network- a con...
Self-Help In The Age Of New Technology – Forbes

Self-Help In The Age Of New Technology – Forbes

Self Help
Motivational speaker Tony Robbins speaks during the DreamForce Conference in San Francisco, California, U.S., on Tuesday, Oct. 4, 2016. Photographer: David Paul Morris/Bloomberg© 2016 Bloomberg Finance LP I witnessed it gradually unroll from the 1990s. It started with The Learning Annex catalogues of courses where you could attend a local one-day class to “get in touch with your inner child” and to “be your own boss” among hundreds of other courses. It used to be a habit with friends that while at a Village diner having breakfast, we would read the titles to these classes and invariably break down in laughter. There was something entirely amusing, yet absurd, about the plethora of classes with courses entitled “Walking ...