Friday, April 19News That Matters

Day: February 17, 2019

7 Ways to Use YouTube Marketing to Improve Your E-commerce Sales (Infographic) – Entrepreneur

7 Ways to Use YouTube Marketing to Improve Your E-commerce Sales (Infographic) – Entrepreneur

Online Marketing
Is there a more effective marketing medium than videos and hope you have recognised it? February 17, 2019 2 min read You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Video marketing is as important for any brand as is having a social media presence. While reading content online helps broaden one’s horizon, how many people are interested in reading about a brand? Not many. While watching videos on television has also become passé, online videos have become the secret to successful content marketing.Talking about online videos, YouTube is the most popular platform for such content. Despite premium streaming platforms like Netfl...
Social media reverberates with the roar of greasepaint marketers – Business Standard

Social media reverberates with the roar of greasepaint marketers – Business Standard

Social Media Marketing
A new generation of actors is bringing their social media skills and huge fan followings to bear upon their movie releases. Vicky Kaushal, Ranveer Singh, Alia Bhatt, Sonakshi Sinha, Sara Ali Khan and many others are going beyond the usual marketing techniques of sharing a few songs or posting updates on their movies, these actors are keeping the greasepaint on as they turn brand ambassadors for their movies on Facebook, Instagram andTwitter. ALSO READ: Ever been victim of a 'Reply All' storm? 5 ways to avoid the 'humailiation' Take Ranveer Singh, who is ... Let's block ads! (Why?) Source link
Steph Curry has HIDDEN motivation… expert gives incredible insight before All Star game – Express

Steph Curry has HIDDEN motivation… expert gives incredible insight before All Star game – Express

Motivation
That's according to handwriting analyst and leadership expert Jamie Mason Cohen, who has delved inside the mind of the NBA All Star.The Golden State Warriors sensation, who has twice won the NBA MVP award, will run out for Team Giannis against Team LeBron tonight.And Cohen thinks Curry will desperate to impress - because he wants to do it for his family.After looking at numerous examples of the point guard's signature, the expert told Express Sport: "The large “C” may be acting as a protective shield over Curry’s given name.“This unique way of signing his name may reflect that he is playing for something greater than himself – his family."He feels humbled in the presence of his loved ones. The trait may underscore his commitment to those closest to him, and...
Best Social Media Marketing Tips to Implement Now – Business 2 Community

Best Social Media Marketing Tips to Implement Now – Business 2 Community

Social Media Marketing
Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company in this world that can afford to ignore it. Knowing the best social media marketing tips and best practices that work in this very moment is a must.We all have personal accounts on social media networks, nowadays if you don’t have such an account you do not exist, the same is valid for companies, they should have social media presence. This is not just a transitory tendency, social media has lately become a valuable marketing tool and is here to stay.As Social Media Examiner in its Industry Report for 2018 highlights: 87% of marketers consider that social media helped them grow their exposure, 78% saw a rise in their traffic and 53 % sustain their sa...
Why Your Restaurant Needs an Email Marketing Strategy – Foreign Policy 2018

Why Your Restaurant Needs an Email Marketing Strategy – Foreign Policy 2018

Marketing Strategy
Influencer marketing, chatbot marketing, and live streaming are all so hot in digital marketing right now. However, trusty old email is still the most powerful way to acquire new customers and retain them. If your restaurant doesn’t have an email strategy in place, the best time to start implementing one is right now. Research shows that around 1/5 of the entire sales boost is because of email marketing. That’s because people are actively looking for deals and discounts, and you can easily take advantage of this by getting into their inboxes and making attractive offers. Aside from that, there are several other reasons why you need to get your email game up. 1.  Email is personal Marketing experts recommend to segment your list of subscribers and send them separate em...
Young innovator sees clear messaging, site quality to boost digital marketing – Business Mirror

Young innovator sees clear messaging, site quality to boost digital marketing – Business Mirror

Online Marketing
OUR favorite Carl Ocab is no longer 13 and the @kidblogger: he is himself. And he wants to share the lessons he learned. Ocab was a first-year high-school student when he started his business at the age of 13. As the number of clients grew, he hired people after he graduated from college in 2015. Today, he employs a team of web designers, a team of web-site developers and a team of content writers. Carl Ocab, founder of Carl Ocab Digital Marketing, during an interview in Alabang Hills. A self-taught computer programmer who had been making money already for years before he set foot in college, he took and finished Psychology at San Beda College Alabang. Cited by Forbes as one of the top young innovators and leaders in Asia in 2017, Ocab pointed to clear messaging and quality...
Growing a Multi-Million Dollar Business with a DIY Social Strategy – Forbes

Growing a Multi-Million Dollar Business with a DIY Social Strategy – Forbes

Social Media Marketing
One of the biggest complaints about social media marketing and advertising is lackluster ROI, or at least difficulty in accurately measuring or attributing social ROI.  While intelligently architected multi-channel digital campaigns have gotten much better at uncovering and reporting value and clear return – it often requires expert knowledge in multiple specialty areas such as design, search, re-targeting display, and social to demonstrate that value.  Those skills often require hiring an agency, or internal marketing specialists, which in turn increase campaign expense and mute ROI value.So, how can small businesses benefit from effective social media revenue lift without the luxury of being able to afford a full-time agency or dedicated marketing staff?  One busi...