Monday, April 22News That Matters

Day: February 11, 2019

How to Improve CX & Trust of Online Store Customers with Digital Marketing – Customer Think

How to Improve CX & Trust of Online Store Customers with Digital Marketing – Customer Think

Online Marketing
Every online store wants to increase traffic and make sales. But even after investing a lot of efforts and money for digital marketing, only a few stores excel and others struggle finding customers. A sound digital marketing tactic involves creating and executing an ecommerce marketing plan, using the right tools and channels, and tracking the results and performance of campaigns. Remember that there’s no “magic bullet” one can use to reach out to a wider audience and make sales. Driving ecommerce sales is no child’s play. You can use different digital marketing tactics and track their performance. You may have to conduct trial and errors for finding out which technique works the best for your brand. Image Credit – Genesys We’ve listed the top tacti...
7 Tips for Online Marketing on a Tight Budget – Explosion

7 Tips for Online Marketing on a Tight Budget – Explosion

Online Marketing Tips
When you’re trying to create an online marketing plan, it is not necessary for you to always have a larger budget. The main beauty of online marketing is that you can easily create a proper campaign in a smaller budget as well. When you set the budget, it would automatically become much easier for you to make a proper decision about the online marketing campaigns which you need to run.We would today share with you 7 simple tips which you can follow in order to run your online marketing campaigns on a smaller budget. 1. Knowing the different marketing methods: You need to understand that when you’re on a smaller budget, not each and every marketing method would be suitable for you. You have to exactly go according to the budget. On smaller budgets, you have to avoid expensive...
7 Digital Marketing Channels for Apparel Wholesalers – Practical Ecommerce

7 Digital Marketing Channels for Apparel Wholesalers – Practical Ecommerce

Online Marketing
Apparel wholesalers and manufacturers often neglect digital marketing, focusing instead on trade shows and in-person events. This is a mistake. A primary marketing vehicle for apparel wholesalers is exhibiting at trade shows. It means booking space, creating and printing marketing materials, funding travel, and entertaining clients — spending big bucks for a limited number of buyers. Unfortunately, apparel wholesalers don’t typically devote an equal amount of money and effort to online marketing. This is a huge mistake. Exhibiting at a trade show can expose products to a few hundred buyers for a couple of days. Marketing online can expose those products to thousands of potential customers every day, worldwide. I call this “manufacturers’ mentality” — ...
4 Reasons to Rethink Your Influencer Marketing Strategies – Business 2 Community

4 Reasons to Rethink Your Influencer Marketing Strategies – Business 2 Community

Marketing Strategy
Veex / PixabayIf you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now, and their popularity only continues to grow.This increased focus is in reaction to data that traditional ad campaigns simply aren’t as successful as they once were. 30 percent of internet users predicted to be using ad blockers by the end of 2019. Things haven’t changed much since a 2015 Nielson study revealed the most trusted sources of advertising to be people you know. Branded websites, consumer opinions posted online and editorial content ranked heavily with ads sadly near the bottom of the list.The question successful enterprises are asking themselves is no ...
Innovations in advertising: 2019 digital marketing trends – Promoted – Colorado Springs Independent

Innovations in advertising: 2019 digital marketing trends – Promoted – Colorado Springs Independent

Online Marketing
click to enlarge Gen Xers remember when the Internet came in the form of an AOL CD-ROM that came in the mail. Millennials will remember when they finally got to sign up for Facebook. And Gen Z can't even remember a time before the Internet. In just a few short decades, the Internet has completely changed the way we interact with the world. That's true in our personal lives, our romantic lives, and our professional lives. Since digital advertising is so prevalent today, the marketing sector pays close a...
Event: Master your enterprise search marketing strategy – ClickZ

Event: Master your enterprise search marketing strategy – ClickZ

Marketing Strategy
Search marketing is at a critical crossroads. More consumers than ever before are relying on search for every stage of the buyer journey, from initial research to to final purchase. However, with the increased reliance on search comes increased expectation from consumers. Consumers want to find what they’re looking for no matter where they begin their search. And they expect that brand messaging will remain consistent across platforms. According to a recent study by Google, 75% of smartphone owners turn to search as their first step in the buying process. To add to the complexity, search has comes to mean more than just text. Buyers are increasingly interested in easier to use voice and image searches as well. &...
15+ Creative Motivational Gifts to Inspire Someone Every Day – My Modern Met

15+ Creative Motivational Gifts to Inspire Someone Every Day – My Modern Met

Motivation
This post may contain affiliate links. If you make a purchase, My Modern Met may earn an affiliate commission. Please read our disclosure for more info.Experiencing a lack of motivation every now and then is natural—it happens to everyone. At some point, we all feel blah, like when we’d prefer to binge-watch TV rather than focus on the important task at hand. Motivational items can help get you back on track by reminding you that you can totally conquer your to-do list or face a daunting project head-on.Oftentimes, a mantra is a good source of motivation. Mantras are a single word or a short phrase that can aid you in refocusing your concentration—simply repeat yours as a reminder to get back to work. To aid you in selecting a mantra,...
Self-care focus of CLI, Stein Hospice retreat – Norwalk Reflector

Self-care focus of CLI, Stein Hospice retreat – Norwalk Reflector

Self Help
The retreat centered around the concept of good self-care as we move into the new year. Talented local residents volunteered their time to make the event a success. Kimberly Go, a representative of doTERRA products, hosted mini-sessions on the therapeutic uses of essential oils. Gretchen Franklin, of Stein Hospice, spent the day providing relaxing facial massages. Many other volunteers donated their time by providing other relaxing services such as chair massages, pet therapy dogs, soothing harp music, manicures and paraffin dips. Peacock Water donated bottled water for the health-focused event. Stein Hospice and CLI also put together “pamper yourself “ baskets, which were raffled off at the retreat. The proceeds of the raffle were donated to the OHgo mobile food pantry...
Social Media Agency, fishbat, Shares 5 Reasons Why Universities Should Utilize Email Marketing to Increase Enrollment – PRNewswire

Social Media Agency, fishbat, Shares 5 Reasons Why Universities Should Utilize Email Marketing to Increase Enrollment – PRNewswire

Online Marketing
NEW YORK, Feb. 11, 2019 /PRNewswire/ -- As part of their ongoing initiative to teach organizations how to self-promote across social and marketing channels, social media agency, fishbat, shares 5 reasons why universities should utilize email marketing to increase enrollment. It's a simple formula: More applicants equals more potential students to enroll. However, for many universities, its execution is far more complex. In these socially connected times, focusing on increasing your institution's number of social media followers may seem like a viable tactic to drive admissions, but the reality is that it makes for an incomplete strategy. When used in conjunction with a broad social sharing strategy, tried and true marketing techniques like email marketing are an effective way to ta...
4 Things Effective Social Media Marketing Campaigns Need – SEO Shark

4 Things Effective Social Media Marketing Campaigns Need – SEO Shark

Social Media Marketing
An impactful social media marketing campaign needs a variety of elements to work harmoniously. For the inexperienced digital marketer, this can sometimes prove to be a challenging task, especially if resources are limited.Many people underestimate the power of social network outreach, acknowledging that it’s “better than nothing” but not really taking it as seriously as their other marketing efforts. In truth, social media marketing can be one of the most powerful avenues for generating more interest, engagement and, most importantly, leads.Even if your organisation understands the utility of a social media campaign, they may have no idea how to accurately analyse its success in terms of ROI. Just like SEO, the payoff is long-term results rather than a quick bang for y...