Wednesday, June 26News That Matters

Day: February 8, 2019

Michael Guberti: Grow your business by leveraging 4 digital marketing trends – Westfair Online

Michael Guberti: Grow your business by leveraging 4 digital marketing trends – Westfair Online

Online Marketing
Let’s think about how to leverage the future of digital marketing, specifically four trends. By implementing strategies to promote your business across social, search and voice platforms, you can reach more potential customers. If you consistently use these strategies you can stand out as a leader in your industry. Here are four ways to grow your business by leveraging four digital marketing trends. USE VIDEO MARKETINGAccording to Cisco, “video will make up 82 percent of all internet traffic in 2021.” Tubular Insights reports that “64 percent of consumers make a purchase after watching branded social videos.” Create educational videos such as step-by-step tutorials, office walk-throughs, staff introductions and contest announcements for your audience. Use v...
Will Self: Help! I’m being held prisoner in a fortune cookie factory! – Financial Times

Will Self: Help! I’m being held prisoner in a fortune cookie factory! – Financial Times

Self Help
When I was a child, my American mother had an LP record made by the comedian Stan Freberg that I played repeatedly. In one sketch, he made this quip on supposedly opening a fortune cookie and reading the paper slip inside: “It says, ‘Help! I’m being held prisoner in a fortune cookie factory!’” A gag so surreally apt, I can be forgiven, I hope, for including it among the 88 special fortunes I’ve written, to be wrapped around equally special fortune cookies, and distributed postprandially to diners at Hakkasan restaurants in London’s Fitzrovia and Mayfair.In a way, my dual Anglo-American heritage makes me an ideal fortune-cookie writer — since, just like me, the cookies themselves are a function of cultural syncretism. There’s...
How to Use Content Marketing for PR and Social Media Success – Business 2 Community

How to Use Content Marketing for PR and Social Media Success – Business 2 Community

Social Media Marketing
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.The consultancy’s annual Digital Investor Survey tracks the digital behavior of investors and analysts around the world in terms of communications, research and information-gathering.How Important Is a Digital Presence?In a word…Crucial.For instance, according to the survey, 90% of investors use digital platforms and channels to investigate companies and the issues surrounding them. Another 70% reported that they have made invest...
Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips – Marketing Land

Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips – Marketing Land

Online Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Online Marketing News From Around The Web: About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read mo...
Consistency, motivation, and ‘something a bit dirty’: Rüdiger’s three keys to success – We Ain't Got No History

Consistency, motivation, and ‘something a bit dirty’: Rüdiger’s three keys to success – We Ain't Got No History

Motivation
Antonio Rudiger doesn’t quite know what’s ailing Chelsea — does anyone? — but he’s sure the answer is not as simple as a question of motivation (or mentality, in general), which has become Maurizio Sarri’s favorite talking point. For Rudiger, the motivation isn’t a problem. The team wants to win, wants to work hard and play hard, there is no problem there. The problem is just that sometimes, that’s as far as we get. We want to win, but sometimes we forget to actually do it. “It’s up to us now. What happened against Bournemouth must not happen again. “Our biggest shortcoming is that we lost consistency. We always want [it], but sometimes not a lot works out. We go blank a bit currently, but it’s no reason to talk...
Six Ways To Reinvent Your Digital Marketing Plans In 2019 – Forbes

Six Ways To Reinvent Your Digital Marketing Plans In 2019 – Forbes

Online Marketing
GettyGetty At the start of each new year, I like to take stock of my digital marketing business and reflect on the strategies that worked okay, those that didn’t work at all and those that worked incredibly well. Doing a quick review of the prior year’s strategies helps me to narrow in on the best ones and figure ou t how to maximize my digital marketing plans in the year ahead. This year, not only will I be starting some new initiatives, I plan to find fresh ways for how I can reinvent my existing digital marketing plans. If you’re looking at doing the same, here are six strategies to consider. 1. Artificial Intelligence To Streamline The Simple Stuff My digital marketing strategies this year will include taking advantage of chatbots and messeng...
Seven Ways To Achieve Profitability With Digital Marketing – Forbes

Seven Ways To Achieve Profitability With Digital Marketing – Forbes

Online Marketing
GettyGetty Digital advertising is one of the most powerful and most popular methods of reaching consumers and driving business results. Digital ads allow advertisers an incredible amount of control over messaging and creative rotation. And the digital world permits tremendous flexibility in market segmentation, ad frequency and overall campaign scale. To take advantage of the profitability gains achievable with digital marketing in 2019, keep these seven elements in mind. 1. Be everywhere to your niche audience. One major difference between Fortune 500 advertising agencies and smaller firms is that the former can reach a larger pool of customers simply because they have more money. Smaller firms can't hope to compete on raw numbers of people exposed to their messa...
Why Do We Need Social Media Channels? – MarTech Advisor

Why Do We Need Social Media Channels? – MarTech Advisor

Social Media Marketing
Are you tapping the business potential that social media channels have? Roma Kapadiya, Web Researcher and SEO Consultant talks in depth about the use of social media and how can it affect your business.Social Media applications are the highest used web and mobile applications across the globe. People are spending greater time on their smartphone than ever before. The statistics of global internet usage suggests an average of 135 minutes is spent by internet users per day on social media applications and this time is increasing every year. People are able to communicate with other people and share any media like messages, images, audios and videos worldwide at their fingertips through the use of social media. Social media channels have the power to increase your brand awareness, help you...
Four Tips On Adding 'Human Touch' To Engage Your Audience Through Video – Forbes

Four Tips On Adding 'Human Touch' To Engage Your Audience Through Video – Forbes

Online Marketing Tips
GettyGetty Video is exploding. Internationally, adults spend an average of 47.4 minutes watching digital video every day, with more than half of that time spent on a smartphone. What’s more, eMarketer’s latest forecasts predict that, by 2019, mobile will surpass TV in attracting the most minutes of watch time in the U.S. You only have to look at your favorite website or social feed to see that video is a primary way to share and consume content today. The likelihood is that you’ll do so on your mobile, and it’s this increasing ubiquity of mobile devices that has revolutionized online video. Video has long been the most immersive and engaging way for people and brands to tell their stories. Everyone has their favorite ads, from Cadbury...
'A little motivation' is all it takes for winter bikers – News Talk 650 CKOM

'A little motivation' is all it takes for winter bikers – News Talk 650 CKOM

Motivation
You don’t need a heavy-duty truck or snow shoes to get around Regina when it’s covered in snow, but you do need a unique mindset. “(Crazy) might be a strong word but it takes a little bit to get motivated for it,” said Dutch Cycle co-owner Lawrence Vanderlinden, who has been using his bike to get around in the winter months for over 20 years. He said he used to ride his bike every day, but as he’s gotten older, he’s taken a few days off the bike if the weather gets too cold. “-20 C, -25 C is sort of my cut-off point; I’m not out there when it’s -50.” There are a few other differences than just the temperature when it comes to choosing two wheels over four. “Definitely a lot harder pedalling, even with the studded tires, t...