Monday, April 22News That Matters

Day: February 2, 2019

Jeff Bezos' 'change of heart' on advertising turned Amazon into the No. 5 spender in the US – CNBC

Jeff Bezos' 'change of heart' on advertising turned Amazon into the No. 5 spender in the US – CNBC

Online Marketing
If it seems like you're seeing Amazon ads all over the place, there's a reason why: Jeff Bezos no longer hates them. div > div.group > p:first-child"> Amazon's CEO once famously said ads are "the price you pay when your product is unremarkable." But during the company's internal all-hands meeting in November, an employee asked the CEO if he's had a "change of heart" on buying ads for Amazon's own products. "Yes, I changed my mind," Bezos said with a laugh during the meeting, a recording of which was shared with CNBC. The company's promotio...
10 Tips for Using Google My Business, Voice Search and More to Grow Your Business – Small Business Trends

10 Tips for Using Google My Business, Voice Search and More to Grow Your Business – Small Business Trends

Online Marketing Tips
There’s more to a successful SEO strategy than adding a few keywords to your website. Tools like Google My Business and voice search are constantly evolving. And that means your strategy needs to evolve too. Here are tips for making use of these tools and improving your small business in other ways as well. Choose the Right Google My Business Category for Your Business Google My Business is one of the most important platforms for any local business to know, particularly when it comes to SEO. But in order to reach relevant customers via online search, you need to choose the right category for your business. In this Bright Local post, Carrie Hill provides tips for doing just that. Find Alternatives to Google Plus Google Plus may not be the most popular social network out there. Bu...
Five Digital Marketing Trends to Watch Out For in 2019 – TAPinto.net

Five Digital Marketing Trends to Watch Out For in 2019 – TAPinto.net

Online Marketing
Staying ahead of your competitors is a continuous process. If you have an online presence it doesn’t matter what kind of business you are in; the digital marketing efforts are concentrated towards bringing you more qualified leads. If you are still using the age-old strategies of digital marketing, you are probably leaving money on the table. In the internet marketing world, things seem to be in perpetual motion. Technologies are constantly evolving, as are tools that help us understand the digital landscape and how people digitally behave. Not keeping up is not an option anymore. As 2017 comes to a close, we analyze the trends that have been emerging and will play a major driving force in 2018. Video Marketing or Storytelling: Over the last year, video has re...
Self-help book: finding the answers in nature – The Courier

Self-help book: finding the answers in nature – The Courier

Self Help
© Caroline Trotter. A new self-help book uses nature analogies to help offer a new perspective on life when the going gets tough. By Caroline Lindsay Alison Smith’s career started traditionally enough as a buyer in the mid 1980s. In the late 90s an interest in behavioural and soft skills resulted in a qualification as a coach and trainer. But it wasn’t until her divorce that the true catalyst for change in her life came about. “Until my mid 30s I think I just slept-walked through life,” the Burntisland life coach reflects. “I was reacting to the world not realising I could have a huge impact on the outcomes I was getting if I took more personal responsibility and became more self-aware and proactive.” Twelve years ago she set...
Tips For Successful Management Of Your Social Networks – Customer Think

Tips For Successful Management Of Your Social Networks – Customer Think

Online Marketing Tips
Social networks grow like little mushrooms on the Web. Entrepreneurs looking to reach the Internet clientele can quickly feel overwhelmed or discouraged by the multi-head monster of the “social media” offer. Are you one of those entrepreneurs who are still reluctant to follow suit, not knowing how to do it? If you are already initiated, are you certain to use the right tools and use them effectively? These tips will guide you in your first steps or help you optimize your social media strategy to make the most of the time invested in these online marketing tools, which, let’s remember, are free. 1. Study the strategies of your colleagues and web development companies in the sector In addition to knowing your audience, you have to investigate your colleagues, who offer p...
5 Website Elements That Can Drastically Improve Your Conversion Rates – Business 2 Community

5 Website Elements That Can Drastically Improve Your Conversion Rates – Business 2 Community

Online Marketing Tips
Improve your conversion rates with these simple tips.With how much time people spend on the internet, it has become a must for brands to establish their online presence. Whether you’re a freelancer, a small corporation on the rise, or a small online shop owner, building your brand through your website helps expose your business to a broader audience. However, even having said that, there is more to running a website than just driving traffic to it. But the trick is to convert them – and you can do a lot to improve your conversion rates.I mean, sure, getting tons of traffic can do wonders for your business. But if you think about, having truckloads of web visitors won’t do you much if none of them will take out their wallets and start clicking your “Buy Now”...
People in the Philippines spend the most time online, global report finds – CNN

People in the Philippines spend the most time online, global report finds – CNN

Online Marketing
Brazil came in second, with nine hours and 29 minutes of internet usage, followed by Thailand with nine hours and 11 minutes, Colombia with nine hours, and Indonesia with eight hours and 36 minutes. The Digital 2019 report, created by social media management platform Hootsuite and digital marketing agency We Are Social, found that the worldwide average amount of time spent online was six hours and 42 minutes a day. People in the US racked up an average of six hours and 31 minutes of screen time, compared with five hours and 52 minutes in China and five hours and 46 minutes in the UK.Of the countries surveyed, people in Japan spent the least amount of time online, averaging just three hours and 45 minutes a day. Unsurprisingly, social media accounted for a significant amount of time spen...
Marketing To Gods: Paradoxes For Making A Next-Level Move — Part 3 – Forbes

Marketing To Gods: Paradoxes For Making A Next-Level Move — Part 3 – Forbes

Online Marketing
Even as many connected consumers are digitally native and becoming ever more technologically savvy, they are also driving a resurgence of offline retail. Though they are the most tech-centric consumers that have ever existed, connected consumers are paradoxically pursuing hands-on experience prior to purchasing.Getty Introduction The paradox of connected consumers’ god-like power and human vulnerability presents challenging conundrums and powerful opportunities for brands. By coming to understand the paradoxes that characterize connected consumers, brands can overcome these challenges and seize the opportunity to make a next-level move toward an optimized and differentiated brand experience.        Though this 5-part series b...