Saturday, February 16News That Matters

Day: February 1, 2019

The Future of Digital Marketing: Predictions to Thrive in 2019 – Fourth Source

The Future of Digital Marketing: Predictions to Thrive in 2019 – Fourth Source

Online Marketing
Spending time in the mobile marketing world sparks quite an appetite for a look into the crystal ball of digital trends, and marketing mistakes to come in 2019. Years of analyzing consumer trends and data has given me valuable insight into the needs of audiences around the globe. It’s that time of year again to gear up for the changes of the new year and prepare your internal strategy to meet the ever-changing needs of the marketing landscape. Here are the latest digital marketing trends that will dominate 2019, help brands succeed, and allow your brand to optimize marketing strategies. Traditional TV is Thing of the Past; Make Way for Connected TV Streaming services and connected devices are taking the market by storm – Amazon Fire, Roku, Smart TVs, gaming consoles and OTT...
3 Social Media Campaigns You Need to Know About Before Creating Your 2019 Strategy – MarTech Advisor

3 Social Media Campaigns You Need to Know About Before Creating Your 2019 Strategy – MarTech Advisor

Social Media Marketing
Social Media is by far the fastest growing phenomenon of the century, making social media marketing indispensable for marketers across businesses of all sizes. There is just one hiccup — the ever-changing dynamics and algorithms marketers need to keep up with. With all this in mind, we have put together a short list of impressive social media campaigns that you can learn from and which can inspire you to better plan your 2019 strategies. A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! Download We know social media has surpassed all forms of media in terms of readership, thanks to Mille...
Are Incentives A Good Employee Motivator? 15 Coaching Experts Weigh In – Forbes

Are Incentives A Good Employee Motivator? 15 Coaching Experts Weigh In – Forbes

Motivation
Motivation is often a hot topic in leadership, with everyone having their own ideas of what does and doesn’t work. When a motivating tactic works well, it can boost both short- and long-term productivity and morale. But when it doesn’t, it can backfire completely, leaving employees discouraged and underperforming—or worse, headed out the door.One common motivation technique is the use of financial or material incentives. We asked 15 members of Forbes Coaches Council whether they believe incentives work, and why or why not. Their answers are below. Members of Forbes Coaches Council offer their views on the efficacy of incentives for motivating employees.Photos courtesy of the individual members. 1. Engaging Employees’ Passions Keeps Motivat...
Free digital marketing seminars for businesses with LOCALiQ – Bournemouth Echo

Free digital marketing seminars for businesses with LOCALiQ – Bournemouth Echo

Online Marketing
THE Daily Echo is running another series of its free seminars in how businesses can benefit from online marketing. The sessions aim to cut through the jargon and present the subject in a way that appeals to those with limited knowledge. They cover subjects such as search engine optimisation (SEO), pay per click (PPC) advertising and the power of websites. The events are hosted by the Echo and LOCALiQ, the new name for the full range of advertising and digital services from the Daily Echo’s publisher, Newsquest. Bournemouth’s events take place on Thursday, March 28, 9.30am, 12noon and 3pm, at the Marsham Court Hotel. The subject of the 9.30am event is Building Your Online Presence, focusing on website building, SEO and display advertising. At 11.30am...
Motivation by Rashmika Chatterjee Newstead wood School – This is Local London

Motivation by Rashmika Chatterjee Newstead wood School – This is Local London

Motivation
The definition of motivation is a reason or reasons for acting or behaving in a particular way.Motivation is derived from the word ’motive’ which means wants or need in us that drives within us. It is the process people use complete actions and to accomplish the goals. Human behavior is goal-directed meaning that our behaviour and how we act is driven through the goals we set for ourselves. Motivation causes goal-directed behavior. There are several driving forces in driving a force in human behavior. Teenagers go through a lot in their years and at times can hit their lows and feel unmotivated and lazy at times but this doesn't mean that they are just bad kids there are many factors to their behavior, many just assume that teenagers act li...
14 Social Media Trends That Every Marketer Should Know About In 2019 – Forbes

14 Social Media Trends That Every Marketer Should Know About In 2019 – Forbes

Social Media Marketing
Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more.To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect. We asked a panel of Forbes Communications Council members which social media trends marketers should prepare for this year. Here’s what they had to say. Members of Forbes Communications Council list the social media marketing trends to watch in 2019.Photos courtesy of the individual members. 1. An Increased Demand For Truly ‘Social’ Engagement People want to...
Investment self help | Magazine – IPE.com

Investment self help | Magazine – IPE.com

Self Help
Many people start their new year with diets, exercise, or perhaps a dose of self-help. Bookshops are well stocked with guides to better working, living, thinking, sleeping and even breathing.How about better multiple time-horizon investing?A recent paper* by Focusing Capital on the Long Term (FCLT) injects a dose of self help into the long-horizon investing discussion. It recognises that few investors can focus solely on the long term, and shorter time horizons exist in parallel.Even large institutional investors can have collective behavioural biases around long-term investing. They may be subject to short-term pressures that make sticking to long-term decisions difficult. FCLT’s CEO Sarah Williamson recalls a US church investor who claimed to have an investment hor...
Internet Marketing Agency, fishbat, Shares 4 Tips to Increase Your Brand's Social Media and Instagram Engagement – PRNewswire

Internet Marketing Agency, fishbat, Shares 4 Tips to Increase Your Brand's Social Media and Instagram Engagement – PRNewswire

Online Marketing Tips
PATCHOGUE, N.Y., Feb. 1, 2019 /PRNewswire/ -- 80% of users on Instagram follow a business, making it a great idea to utilize the platform and increase brand awareness. Perhaps you've made an account, but despite the millions of users on Instagram, your engagement rate hasn't increased. Internet marketing agency, fishbat, has put together several tips to help you build your brand's Instagram engagement, so you like many others' can take advantage of the powerful platform's massive user base. How is Instagram Engagement Calculated?The basic calculation for Instagram's engagement rate is "Engagement = Engagement/Followers." This means any time a user likes, comments, shares, or reposts your content you get a boost in engagement. The higher your engagement rate, the better the pl...
Preston Williams, former CSU Rams star, using NFL combine snub as “motivation” – The Denver Post

Preston Williams, former CSU Rams star, using NFL combine snub as “motivation” – The Denver Post

Motivation
Instead of three cones, Preston Williams is going to have to figure out how to navigate the logistical hurdle the NFL just plopped in front of the former Colorado State standout.“Of course, he’s frustrated,” Williams’ agent, Michael Swenson, told The Denver Post on Thursday, confirming reports that the Rams’ leading wideout was told he wouldn’t be invited to the 2019 NFL scouting combine. “But he’s just that much more determined. Whatever opportunity that’s thrown his way, he’s just going to crush it. He’s using it as motivation.” NFL Network reported Thursday that Williams — a Tennessee transfer who led CSU in catches (96), receiving yards (1,345) and receiving touchdowns (14) last fall — and Mississipp...
Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign – The Content Standard by Skyword

Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign – The Content Standard by Skyword

Marketing Strategy
Super Bowl Sunday is the single biggest advertising and marketing day of the calendar year. The opportunity to make a big splash with customers is never greater—and if you’re skeptical, just look at the price tag for a single Super Bowl ad. Business Insider reports that this year’s cost for a 30-second spot is running north of $5 million. That’s a hefty sum, even for a major global brand to spend on a Super Bowl marketing strategy. While some brands feel that the potential ROI of one of these ads justifies the premium price, other brands are trying to create this marketing magic in other ways. One method: Creating content that begins before the main event and continues on long after the Vince Lombardi trophy has been handed out. Similar to how the holiday shop...