Saturday, August 17News That Matters

Day: January 31, 2019

Marketing Financial Firms In A Fintech Future – Forbes

Marketing Financial Firms In A Fintech Future – Forbes

Online Marketing
GettyGetty "Is digital marketing and technology really something traditional companies should give their attention to if we aren’t changing formats?" This question stands knocking on the doorstep of every forward-thinking firm. "Fintech" might be a buzzword if you are in the financial industry. But it is also a relevant conversation among top-level company executives. Regenerative Marketing, a company I co-founded, focuses on both marketing and training within the financial professional services industry. It is evident to our team that a transformation of industry standards is underway as customers spend more time on their mobile phones, tablets and laptops. Here's my best advice for moving forward. Choosing The Right Online Platform Use technology to determ...
Turning Negative Emotions Into Positive Motivation – Forbes

Turning Negative Emotions Into Positive Motivation – Forbes

Motivation
Growing our mindspace. Photocredit: GettyGetty Social awkwardness, shyness: most of us have experienced such feelings at one time or another. In a recent post, I drew upon the unusual America's Got Talent performance of Courtney Hadwin to illustrate how an immersion in our talents can transform us, making us "a different person." In her performance zone, Courtney is able to do something more than simply overcome her reticence: she finds her assertive, empowered voice. The implications for performance psychology are significant. It is one thing to cope with our frailties; quite another to channel them through our strengths to achieve unique heights. Yes, we can use psychological techniques to reduce our negative emotional experience. But could it be...
Digital Marketing Trends for 2019 – THISDAY Newspapers

Digital Marketing Trends for 2019 – THISDAY Newspapers

Online Marketing
Debbie Larry-Izamoje Debbie Larry-Izamoje I love what I do. Running a digital marketing agency like Image Boosters with the most formidable team gives us young professionals the ability to work with different businesses in different industries. And although briefs often vary one thing that is constant is that brands want to be seen regardless of how visible you might think they already are The minute brands see that there is some kind of trend online they jump on it, and although this works in their favour sometimes, this isn’t always the case as we have seen severally what the impact of a bad digital marketing strategy can have on a brand. It is therefore important that your brand focuses all efforts on communicating effectively this year as opposed to jumping...
20 Self-Help Books for Women – Top Self-Improvement Books – WomansDay.com

20 Self-Help Books for Women – Top Self-Improvement Books – WomansDay.com

Self Help
'The Myth of the Nice Girl' $26.00 $15.99 (38% off) Anyone who's worked an office job knows women are often made to feel that being "nice" is tantamount to being "weak." Yet, if we're tough, we're labeled difficult. And Fran Hauser isn't here for it. In The Myth of the Nice Girl, Hauser encourages women to reclaim "nice" on our own terms, and not be discouraged by people who view our authentic personalities as a detriment. Basically, this is the feminist career guide you never knew you needed. Let's block ads! (Why?) Source link
Wildlife rangers in DRC park report waning motivation, job satisfaction – Mongabay.com

Wildlife rangers in DRC park report waning motivation, job satisfaction – Mongabay.com

Motivation
Surveys of more than 60 rangers in Kahuzi-Biega National Park in eastern Democratic Republic of Congo cite poor salaries, few chances for advancement, and security concerns as reasons for their low satisfaction with their jobs.The authors of the study, published in the journal Oryx, believe that the rangers’ discontentment leads to waning motivation in protecting the park and its wildlife, which includes the critically endangered Grauer’s gorilla.Improved conditions, in the form of better salaries, opportunities for promotion, and better support from the judicial and legal authorities, could translate into improved protections for the park, the researchers write. A recent survey of wildlife rangers at a national park in eastern Democratic Republic of Congo...
The most effective online e-cigarette marketing disproportionately targets Hispanics, says UCI professor. – Newswise

The most effective online e-cigarette marketing disproportionately targets Hispanics, says UCI professor. – Newswise

Online Marketing
<!----> .rtl_article,.rtl_article pdirection:rtl;text-align:right.rtl_article.inst-logofloat:right.rtl_article.un-new-main-titleclear:both <!--« Return to article list--> Return to Article List The most effective online e-cigarette marketing disproportionately targets Hispanics, says UCI professor. Article ID: 707303 Released: 30-Jan-2019 5:05 PM EST Source Newsroom: University of California, Irvine, ...
How to be really good at Digital Marketing in 2020 – Entrepreneur

How to be really good at Digital Marketing in 2020 – Entrepreneur

Online Marketing
January 31, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. With the advancements and changing trends in digital technology, digital marketing is expected to take giant strides in the future. We see E-commerce players like Amazon prioritizing marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out algorithm updates. Voice searches and Vernacular Searches are growing at a rapid pace and the trend will witn...

Can self-help books change your life or does an Irish Mammy always know best? – IrishCentral

Self Help
Marianne Power, author of “HELP ME! One Woman's Quest to Find Out if Self-Help Really Can Change Her Life.” Welcome to IrishCentral’s Book Club February pick! This month, we’ll be taking a deep dive into the world of self-help books and how one Irish woman tried her best to make them change her life with “HELP ME! One Woman's Quest to Find Out if Self-Help Really Can Change Her Life” by Marianne Power. With a new book announcement on the first day of each month, stay with us throughout the month as we talk to the authors and give you a chance to discuss some great Irish works. The best way to stay in touch with us and other book club members is to join our dedicated Facebook group here, where you can le...
Time To Seek Out Criticism As A Marketing Strategy – Forbes

Time To Seek Out Criticism As A Marketing Strategy – Forbes

Marketing Strategy
In California I teach, “The Universe rewards activity.” When I am in the Midwest, I teach, “The Lord helps those who help themselves.” Spiritually speaking, I am bilingual. My spiritual message today is the Universe rewards seeking out criticism and doing something about it. That is the path to retaining high-paying clients. When I was a consultant for the restaurant division of Marriott International, the organization seemed obsessed with getting customers to complain. The hotel chain had active programs to get guests to offer criticism. That made me curious so I quizzed executives until I found out why. They cited studies about how the most loyal (and profitable) customers were those who were critical and their problems were fixed. (For full disclosure, I wa...
Oil and Gas’ Most Effective Digital Marketing Strategy – GineersNow

Oil and Gas’ Most Effective Digital Marketing Strategy – GineersNow

Marketing Strategy
Are we on the first page of Google search? Have we made it on top? If not, are we getting there? Is our digital marketing strategy working?For most of us marketing professionals, we ask these questions very often. Is our digital marketing strategy working and converting to sales? But few of us really know the answer. The tendency of every marketing professional out there is to hire a digital agency who doesn’t know the industry dynamics of the energy sector. So, before you do the same, perhaps you can look into hiring a marketing professional who can guide the marketing department.What we’ve learned from Philip Kotler 10-20 years ago is still valid. The basic principles of marketing will always remain the same. The principles are the same and added digital marketing strategy...