Friday, April 19News That Matters

Day: January 30, 2019

2019: All Change For Marketing And Social Media? – MinuteHack

2019: All Change For Marketing And Social Media? – MinuteHack

Social Media Marketing
It’s often said that in business, you need to be leaders and not followers. This is especially true when confronted with the myriad social media platforms that have gained popularity, evolved, died off and rebadged over recent years. When it comes to trends within social media marketing, they are often difficult to predict, but easy to track once they appear. While nothing can be gained from looking into a crystal ball, following the breadcrumb trail will lead many in 2019 to these conclusions. The human touch Personal branding is going to see a continued and meteoric rise this year, mark our words. Having a human face as the branding, particularly when you are a small business is going to become even more important. But how best to make an impact? We’ve said it before, but ...
An Introduction To Inbound Marketing Strategy For SMBs – CIOReview

An Introduction To Inbound Marketing Strategy For SMBs – CIOReview

Marketing Strategy
Inbound marketing is the new trend in the industry that is leveraging SMBs to deepen their roots in the market. Businesses which made a shift towards it have observed significant changes in their customer base. Unlike, traditional outbound marketing, inbound strategy utilizes content to attract the right cohort towards the business. Leads are generated through social media activities, search engine optimization, and content marketing which target the right audience or potential buyers. The audience is able to connect to brands through a search looking for solutions and products that one offers. Digital activities are focuses on expertise, authority, and trust. Buying decisions are now influenced by inbound marketing, where buyers get a different perspective of the brand depending upon ...
Tips to help small business owners choose a marketing method – Associated Press

Tips to help small business owners choose a marketing method – Associated Press

Online Marketing Tips
NEW YORK (AP) — The growth of the internet and social media has changed the way small businesses market themselves — the variety of online marketing channels allows businesses, whether they serve consumers or other companies, to focus on a broad or narrow population. But many owners find that low-tech marketing methods can work for them. For example, a new retailer or restaurant might send discount coupons through the mail to homes in their area. Some owners who consult or provide services like accounting may find that networking and word-of-mouth are their best bets for finding clients. Often, it can take trial and error to find the right approach. Before owners pick a marketing channel or channels, they need to answer some key questions for them...
Motivation springs us to action – Kirkland Reporter

Motivation springs us to action – Kirkland Reporter

Motivation
By Allison Apfelbaum Special to the Reporter As I wonder about all of your 2019 resolutions I ask you: Are you still able to keep up what you set out to do? Statistics show that about 80 percent of people stop doing their New Year resolutions by mid-February. Yes, I repeat, mid-February! I want to talk to you about how to keep up that motivation for the rest of the year. Goal setting for one is not always easy. We tend to set goals that are too unattainable for what we are currently capable of, setting ourselves up for failure. I encourage you to look at what you are currently doing and set some realistic short-term goals as well as long-term goals. The short-term goals should be closer to what you are currently doing. For example, working out one or two days more than you are, consu...
2019 Content Marketing Strategy: Here Are 5 Content Marketing Trends That You Can't Ignore This Year – Forbes

2019 Content Marketing Strategy: Here Are 5 Content Marketing Trends That You Can't Ignore This Year – Forbes

Marketing Strategy
Business team meeting and discussing project plan. Businessmen discussing together in meeting room. Professional investor working with business project together. Finance managers task.Getty Technology is evolving at a very rapid rate and as marketers or business owners, this means that you constantly need to be aware of the latest changes, developments and be prepared for change at any minute. And it’s not just technology that keeps changing, but so do your audience’s preferences. When it comes to content marketing, it’s essential to stay on top of these things if you’re going to make a real impact with your content and get results. So what should your 2019 content marketing strategy look like? Here are 5 content marketing trends that yo...
What Still Gives Patriots Chip On Their Shoulder, Added Motivation – NESN

What Still Gives Patriots Chip On Their Shoulder, Added Motivation – NESN

Motivation
ATLANTA — The New England Patriots typically like to “ignore the noise,” but the 2018 team is seemingly feeding off of it. And that’s not a bad thing. “Noise” can be a source of motivation as long as it doesn’t create a distraction. Mic’d up segments from the Patriots’ AFC Championship Game win over the Kansas City Chiefs showed players screaming “you’re too old” and “you’re too slow” at one another. This Patriots team is both internally and externally motivated as they head into Super Bowl LIII against the Los Angeles Rams. So, we asked a large swath of players what gives them a chip on their shoulder or motivates them at this point in their careers. For some players, it’s perceived slights ...
What Is Social Media Ad Intelligence And Why Do Brands Need It? – MarTech Advisor

What Is Social Media Ad Intelligence And Why Do Brands Need It? – MarTech Advisor

Social Media Marketing
Social media ad intelligence is a more profound plunge into the conversations that take place online, going past 'likes' and 'retweets', for a real look into how customers see a brand or business. It provides a glimpse into how your competitors are advertising by giving you insights about their spending trends, their creative ideas, and which networks drive their growth, says, Sumit Ghosh, Globussoft. A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! Download According to the recent studies, 80% of the overall internet users use Facebook. This powerful platform has 2.27 billion monthly active ...
How Financial Services Brands are Using Social Media to Create Relationships and Establish Authority – The Content Standard by Skyword

How Financial Services Brands are Using Social Media to Create Relationships and Establish Authority – The Content Standard by Skyword

Social Media Marketing
I used to love going to the bank with my mom as a kid. The tellers were nice and seemed to remember everyone; they always made the effort to greet me specifically. And pouring our change into the counting machine became a sport for Mom and me, one where we’d attempt to guess the dollar equivalent of all those clunky coins. Sometimes she’d win, and that was OK because I made sure to always grab a piece of candy from the little tray on our way out—that was my prize. Today, the personality of the banking experience has been somewhat replaced by the convenience of financial tech services. Modern financial brands approach personalization in their marketing strategy through technology that seeks to replicate the “service with a smile” mentality. Modern financial ...
Improve Your A/B Testing and Personalization Efforts with These Tips – Business 2 Community

Improve Your A/B Testing and Personalization Efforts with These Tips – Business 2 Community

Online Marketing Tips
A/B testing has been around for so long that it’s hard to remember what digital marketing was like before we could test anything to find out what design, messaging, offers, etc. produce the best results. When you conduct an A/B test, you compare two or more versions of an experience against each other to see which performs best. Typically, one of those experiences acts as a “control” — an unchanged experience that allows you to see how much better or worse your test experience performs compared to making no change at all.In the world of personalization, your control is often a generic experience (one that remains the same for everyone) and your test experience is a personalized one. For this reason, testing is an essential element of any successful personalizatio...