Monday, April 22News That Matters

Day: January 28, 2019

5 Social Media Blogs That You Need To Know About In 2019 – Forbes

5 Social Media Blogs That You Need To Know About In 2019 – Forbes

Social Media Marketing
Social media icon computer network connection community people mobile phone appGetty Social media marketing is, undoubtedly, an ever-changing medium. Whether it’s keeping abreast of new developments in social media, such as new social media features or new algorithms, or whether it’s educating yourself on new social media strategies and emerging statistics and data, digital marketers and business owners need to constantly keep up to date and educate themselves. And the best way to do this? By reading the best blogs and news sources, religiously. In this blog post, I’m going to share five social media blogs that you need to know about in 2019. Tip: Get an RSS reader like Feedly to subscribe to multiple social media and digital marketing blogs s...
3 New Social Media Marketing Challenges to Overcome in 2019 – MarTech Advisor

3 New Social Media Marketing Challenges to Overcome in 2019 – MarTech Advisor

Social Media Marketing
Marketers today face numerous social media marketing challenges while chalking out their social strategy — staying relevant, creating personalization, reaching out, earning and maintaining trust, and cutting through the noise. We list three challenges that are likely to affect most marketers, along with the tips to overcome them in 2019. Social media has become a popular channel for marketers to reach their target audience as it is the preferred platform for today’s ‘always online’ customer. But social media presents itself with a set of unique challenges. We break down three of them for you, and how you can overcome them in your social media strategy. A Quick Guide to Social Media Marketing Tools for SMBs An updated Gre...
Top Social Media Marketing Trends For Your Digital Marketing Strategy – MD Magazine

Top Social Media Marketing Trends For Your Digital Marketing Strategy – MD Magazine

Marketing Strategy
Social media plays a key factor in your digital marketing strategy for your medical practice. It helps you connect with patients, improve patient retentions, and even get better SEO results. You are making things significantly harder for your practice if you are not already on social media.That said, it is important to understand that social media is ever-changing. It is constantly evolving and adapting to new trends which can become difficult to keep up with. These are the top social media marketing trends that are completely changing how patients perceive and interact with a medical practice.1. Effective Live StreamingLive streaming is known to get better responses than pre-recorded videos. These take the level of commitment and patient-doctor relationship to a completely new level.So...
Republic Records Promotes Tim Hrycyshyn to VP of Digital Marketing – Variety

Republic Records Promotes Tim Hrycyshyn to VP of Digital Marketing – Variety

Online Marketing
January 28, 2019 7:35AM PT Republic Records has promoted Tim Hrycyshyn to vice president of digital marketing, it was announced today by Kevin Lipson, the company’s executive VP of commerce, streaming & digital strategy. “Tim’s approach to digital marketing is nothing short of innovative,” Lipsons said. “He leverages a rich sense of personal creativity and extensive relationships to create headline-worthy campaigns. It’s always thrilling to see what he comes up with next!” Hrycyshyn joined the label in 2015 as director of digital marketing, and over the past three years has devised and executed online and social media campaigns for artists including Lil Wayne, Ariana Grande,&...
Gen Z Quits Social Media: How Marketers Need to Adapt – Customer Think

Gen Z Quits Social Media: How Marketers Need to Adapt – Customer Think

Social Media Marketing
Image credit: Unsplash.com Generation Z seems to be having a love-hate relationship with social media. While some have become obsessed with it, others are giving it up altogether. Gen Z refers to the group of people who were born in the mid-1990s to the early 2000s. A shocking 34% have revealed that they’re quitting social media while 64% have admitted they are taking a break from it, according to research from Origin. Marketers who are looking to attract this demographic need to adapt. How do you change your marketing strategy to make sure this generation doesn’t keep scrolling? If the content you create is too slow or too difficult, then they’re going to forget about you. Here are some ways you can make your content capture their attention and keep it. Include Shar...
Encouraging Ownership Drives Employee Motivation – Thrive Global

Encouraging Ownership Drives Employee Motivation – Thrive Global

Motivation
As a business leader, you already have a full-plate. It’s your responsibility to overcome challenges ranging from changing consumer tastes to remaining compliant. You also need to keep your talented team motivated on a daily basis. While there numerous ways for you to motivate your employees, nothing beats encouraging ownership. In fact, studies have found that when employees have more autonomy at work, they’re more satisfied. This in turn creates less turnover and higher engagement. What exactly is autonomy? “Autonomy is people’s need to perceive that they have choices, that what they are doing is of their own volition, and that they are the source of their own actions,” writes Joan F. Cheverie, manager of professiona...
Online Marketing Agency, fishbat, Shares 3 Tips on Utilizing Hashtags to Grow Your Brand – PRNewswire

Online Marketing Agency, fishbat, Shares 3 Tips on Utilizing Hashtags to Grow Your Brand – PRNewswire

Online Marketing
PATCHOGUE, N.Y., Jan. 28, 2019 /PRNewswire/ -- As part of their ongoing commitment to teach companies how to self-promote, online marketing agency, fishbat, shares three tips on utilizing hashtags to grow your brand. Social media has changed the very nature of how we communicate with each other and the proliferation of hashtags across social platforms shows how evident this is. Hashtags are no longer seen as merely internet jargon or a trendy marketing buzzword – they have become a vital component of social media marketing. Hashtags can create powerful brand associations, drive engagement, and also perform the essential function of organizing the millions of social media posts published every day. Successful businesses leverage hashtags to increase social media engagements and str...
YouTube tips and tricks digital marketers need to know – Media Update

YouTube tips and tricks digital marketers need to know – Media Update

Online Marketing Tips
The age of video in digital marketing is fast approaching, and it is time to sit up and take notice. If you are an organic search agency, you will be impressed by the benefits of using YouTube. Any of the top marketing companies in Cape Town and surrounds will tell you that interactive brands have more customer loyalty.Read on below for top tips and tricks on how you can use YouTube in your digital marketing strategy.1. Think about the title Think about how you look for videos on YouTube as a browser. Do you click on titles that are generic and boring, or do you opt for ones that pique your interest? Use this line of thinking when you create your own video titles so that you grab the attention of viewers.However, you should avoid clickbait titles at all costs, as consumers tend to avoid...
Social media 101: Workshops start this week – Albuquerque Journal

Social media 101: Workshops start this week – Albuquerque Journal

Social Media Marketing
Nikole Stanfield, Finance New Mexico social media managerThe social media community is a lot like a real-world neighborhood where people ask their friends for referrals to a hair stylist or mechanic or roofer. But businesses can use social media platforms like Facebook and Instagram proactively to market products and services in dynamic, interactive ways to the people who want them.In that sense, social media is more potent than a website where people can learn about a business but can’t interact with the owners or other customers. Websites are a lot like online brochures, and they’re just as static. And few people see them if they don’t know what to look for or if the business doesn’t rank high on search engines.ADVERTISEMENTSkipEstablished social media platform...
Marketing with Clarity & Confidence: Analysis and Strategy [Podcast] – Business 2 Community

Marketing with Clarity & Confidence: Analysis and Strategy [Podcast] – Business 2 Community

Marketing Strategy
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu, The Art of WarUnderstanding the difference between marketing strategy and marketing tactics is a critical step toward turning those SMART goals you set into reality.Listen to the audio now, or read the transcript below.Read the transcript This is Adam Fout with The Marketing Forge by Blue Steele Solutions, and this is part three of Marketing with Clarity & Confidence: Creating a Strategy and Choosing TacticsHere’s one of my favorite quotes from The Art of War by Sun Tzu:“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Marketing Strategy vs. Marketing TacticsHere&...