Sunday, June 16News That Matters

Day: January 23, 2019

Digital Marketing Trends to Watch Out for 2019 [Infographic] – Business 2 Community

Digital Marketing Trends to Watch Out for 2019 [Infographic] – Business 2 Community

Online Marketing
From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived, we can expect that more advanced platforms, technologies, and new strategies will come and change the way businesses promote and sell their brands and products on the digital realm.As digital marketing become more of a necessity than just an option, however, the number of companies using this strategy has grown massively as well. In digital advertising alone, recent statistics have shown that more and more businesses are willing to spend more of their marketing budget in paid ads in order to get their brands, products, and services in front...
The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019 – http://cbtnews.com/

The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019 – http://cbtnews.com/

Online Marketing Tips
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of platforms like Facebook, Twitter, and Instagram cannot be denied. However, there is one valuable digital marketing tool that could deliver the leads and sales conversions that you need. While it is easy to think that sending emails is no longer useful due to the rise of social media, the data reveals that this is not true. In 2016, a survey by two digital marketing providers revealed that 81 percent and 80 percent of respondents, respectively, said email marketing drives customer acquisition and retention.A report by Forester revealed that customers as twice as likely to sign up for your email list then interact wit...
Inbox: They'll use it as motivation – Packers.com

Inbox: They'll use it as motivation – Packers.com

Motivation
Nate from Kewaskum, WI Matt Hasselbeck said he was called by a contending team this season at age 43. When you're 83 years old and the Packers call you, asking to come back to write an Insider Inbox or two, what's your answer? What did Wes bring for lunch? By the way, fair warning: Until the last few posts, today is focused primarily on follow-up thoughts from the conference title games, because the questions were endless, and we still have an entire offseason to talk about the Packers. Here we go. Tom from Burlington, WI I don’t disagree that both teams have a chance under the OT rules, but given the rule changes to substantially benefit offenses, you have to admit there is a flaw to those rules, no? Sure. It...
Need a New Self-Help Guru? Try Aristotle – The New York Times

Need a New Self-Help Guru? Try Aristotle – The New York Times

Self Help
Supported byNonfictionNeed a New Self-Help Guru? Try AristotleImageA bust of Aristotle.CreditCreditNoneBuy Book ▾AmazonLocal BooksellersBarnes and NobleWhen you purchase an independently reviewed book through our site, we earn an affiliate commission.By John KaagJan. 23, 2019ARISTOTLE’S WAY How Ancient Wisdom Can Change Your Life By Edith Hall 254 pp. Penguin Press. $27.Three years ago, New Year’s came and I promised to eat only organic. I lasted two weeks. A year ago, I resolved to run before dawn and take a cold shower every morning. That lasted two days. This year, I don’t have a resolution. Instead I read Edith Hall’s “Aristotle’s Way: How Ancient Wisdom Can Change Your Life,” and concluded I probably didn’t have to undergo some ...
How to Create Effective Social Media Bios for Brands on Twitter and Instagram – The Content Standard by Skyword

How to Create Effective Social Media Bios for Brands on Twitter and Instagram – The Content Standard by Skyword

Social Media Marketing
Creating a smart and unique online profile is key when trying to be a sparkling fish in the wide, wide pool of online daters. It’s a challenge that extends to companies, too. Much like how those searching for love have just one or two sentences, and a handful of snapshots, to convince someone to actually commit to meeting up for a date, creating social media bios for brands comes with the same cyber trials. With their tight character limits and endless distractions to scroll through, social media platforms can be a difficult space to make a good first impression and establish real commitment that turns prospects into lifelong brand loyalists, The best social media bios for brands have a command of their voice, which in turn attracts their greatest potential audience. The key to ke...
Seven Marketing Strategies For Reaching Younger Customers – Forbes

Seven Marketing Strategies For Reaching Younger Customers – Forbes

Marketing Strategy
Adept marketing is all about understanding the wants and needs of your target audience and encapsulating those elements in your marketing strategy. These days, the new priorities of millennials and Generation Z have challenged marketing professionals to evolve rapidly. Indeed, the ability to quickly pivot to new social stances and platforms can be a huge benefit in any industry that caters to younger customers.Not surprisingly, that ability to anticipate and pivot can be much harder to execute than it is to say. So, which marketing strategies will both resonate with younger generations and align with your business? To help, these seven entrepreneurs from Forbes Business Development Council share their best advertising and marketing methods for gaining traction with millennials...
'Digitise your mindset': Digital marketing trends for 2019 – The Media Online

'Digitise your mindset': Digital marketing trends for 2019 – The Media Online

Online Marketing
In 2018, e-commerce grew exponentially. According to the 2018 Internet Trends Report issued by Mary Meeker (American venture capitalist and former Wall Street securities analyst), online sales accounted for 13% of total global retail sales. This year will prove to be no different. As a good portion of sales are happening in the digital arena, marketers need to ‘digitise their mindsets’ and look to digital marketing as a way of communicating with the new digital consumer. Aspects of digital marketing Digital marketing is not a single-celled organism. There are many parts to it that function as an ecosystem. If one part is missing, just like in nature, imbalances are seen. Digital marketing experts, the Digital School of Marketing (DSM) have come up with a list of the most sig...
Can a Self-Help Book a Month Yield a Year’s Worth of Life Changes? – New York Times

Can a Self-Help Book a Month Yield a Year’s Worth of Life Changes? – New York Times

Self Help
Supported byNonfictionCan a Self-Help Book a Month Yield a Year’s Worth of Life Changes?ImageCreditCreditArianne FaberBy Judith NewmanJan. 23, 2019HELP ME! One Woman’s Quest to Find Out if Self-Help Really Can Change Your Life By Marianne Power 364 pp. Grove Press. $26.Since I started writing about self-help books, I’ve been forced to out myself — I love them. Not to improve myself, of course, since other than my looks and personality and value system, I’m perfect. No, I love them because the good ones can give you a little life jolt that’s as useful as a double espresso. The trick to reading these books is to heed one of the primary tenets of the recovery movement: “Take what you need and leave the rest.”Alas, Marianne Power didn’t ...
Social Media, Social Causes Create Challenges For Financial Marketers – The Financial Brand

Social Media, Social Causes Create Challenges For Financial Marketers – The Financial Brand

Social Media Marketing
Consumers today are more sensitive than ever about where brands stand on issues, and those feelings have a massive impact on whether they like and trust a company. Or not. Emily Groch, Director of Insights at Mintel Comperemedia, says many industries — including banking — have both scored and lost trust points with the public over the last year or so by hitching their brands to certain memes and causes trending in social media. Groch cautions banks and credit unions that the public’s trust isn’t something they can be passive about. Planning is critical, particularly whenever a brand activates any kind of corporate social responsibility campaign or otherwise engages in socio-cultural issues. Increasingly, just being good at the “banking” aspect of the ...
4 Digital Marketing Strategies Every Law Firm Should Be Using – Search Engine Journal

4 Digital Marketing Strategies Every Law Firm Should Be Using – Search Engine Journal

Online Marketing
As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition.Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and effort into your online presence is key to improving your client’s online visibility and, in turn, getting a steady stream of potential clients to keep their revenue flowing in.From social media to blogging, creating citations to building backlinks, it can seem overwhelming deciding where to focus your time and resources for the best results.The good news is you don’t have to do everything to see the benefits. Focusing in on the strategies that are going to be most relevant to the le...