Sunday, June 16News That Matters

Day: January 22, 2019

Is Self-Service the Only Way to Save Money in the Contact Center? – CMSWire

Is Self-Service the Only Way to Save Money in the Contact Center? – CMSWire

Self Help
PHOTO: Kevin Grieve The contact center of any business can be a place for drama (“I missed my flight home to attend my daughter’s graduation ceremony, help!”), comedy (“Your printer isn’t working? Are you sure it’s turned on?”) or frustration (“This is the third time your product broke down. I want my money back!”). But whatever happens, many CEOs and chief financial officers still see contact centers as a cost center. That is an attitude we should strive to overcome, because call centers can be so much more — but the high cost of running a contact center is a reality we need to deal with. As a result, those in charge are constantly trying to cut costs. The High Cost of Labor Labor is the major contributor to the ove...
Is Self-Care Just a Trend? – Psychology Today

Is Self-Care Just a Trend? – Psychology Today

Self Help
It is difficult to doubt that self-care is surging in popularity. It’s hard to miss the clear increase of self-care spreading throughout society from status updates to news articles. Self-care was even the most popular app theme in 2018. While self-improvement is often a theme in January, Barnes and Noble recently released a report that for the first time, more people have invested in books to improve mental health rather than dieting and physical fitness.  What has caused this shift? As a mental health therapist and educator, self-care is not a new term in my world. This concept has always been addressed quite often in my office and classroom, but I have indeed noticed that I’m hearing more people refer to their self-care beyond these contexts than ever befo...
Motivation Or Excuse: Patriots, Saints, And How The Great Ones Respond To Adversity – Forbes

Motivation Or Excuse: Patriots, Saints, And How The Great Ones Respond To Adversity – Forbes

Motivation
New England Patriots quarterback Tom Brady speaks to the media following an NFL divisional playoff football game against the Los Angeles Chargers, Sunday. (AP Photo/Elise Amendola) It’s only been a couple of days since the nation got two of the best Conference Championship games in NFL history, and some wounds are still fresh. But there’s not been a better sports weekend that I can remember to talk about one of the most elusive habits of Greatness: Using adversity to fuel your competitive fire. For context, I want to go back to the New England Patriots in the aftermath of the Divisional Playoff round. After waxing the LA Chargers and securing yet another trip to the AFC title game, Tom Brady greeted the post-game scrum with the immortal words: &ldquo...
Chris Jenkin on Getting People to Your Promo Website, Online Marketing – Promo Marketing

Chris Jenkin on Getting People to Your Promo Website, Online Marketing – Promo Marketing

Online Marketing
Buh bye, Vegas! All last week, Promo Marketing was reporting live from the PPAI Expo 2019 at the Mandalay Bay Convention Center. If you were at the show, we hope you had a great time and learned a lot. If you weren't there, we made sure to include product information, session wrap-ups and a whole lot more in our newsletter. Up now: recapping Chris Jenkin's education session on promotional products sales, "Marketing Your Business Online."On Tuesday, Jan. 15, we had the chance to hear from Christopher Jenkin, CEO and founder at gotcha! Mobile Solutions, and sit in on his PPAI Expo education session, “Marketing Your Business Online.” In 2008, Jenkin entered digital marketing, and by 2011 he launched gotcha! Mobile Solutions, a software development company. Back in 2011, the ide...
7 Tips for a Winning Firm Marketing Plan – Accountingweb.com

7 Tips for a Winning Firm Marketing Plan – Accountingweb.com

Online Marketing Tips
When it comes to growing your practice, without a proper marketing plan, any plan is going to be a haphazard, inefficient, “let’s try this” effort that will be a waste of both time and money. What’s needed is a systematic approach that includes developing marketing goals, a strategy to achieve them and a tactical plan to implement that strategy. This article will discuss seven critical considerations that need to be addressed to create a truly effective marketing plan and budget: 1. Establish Your Business Goals Start by determining where you can deliver the best value and what market segments will be the easiest to grow for your practice. Develop your overall strategic goals; for example, do you want to grow your firm? By how much and over what time period? Be...
Study looks at ranger motivation in dangerous African park – EurekAlert

Study looks at ranger motivation in dangerous African park – EurekAlert

Motivation
A new study by WCS looks at the job satisfaction of front line conservation rangers working in challenging conditions at a national park in the eastern Democratic Republic of the Congo (DRC) and identifies ways to improve motivation to make them more effective at enforcing the law. Very little research has been conducted into the wellbeing of the rangers and staff who work in the field of conservation, how motivated they are and what this might mean for the conservation work they do. Rangers who are not motivated to do their job won't be effective at protecting wildlife in the parks where they work. This study was a unique opportunity to give park rangers in this part of the world a voice through one-on-one interviews to express what they liked and disliked about their job, and what a...
The Ultimate 2019 Social Media Holiday Calendar for All Your Marketing Needs [Downloadable Calendar] – The Content Standard by Skyword

The Ultimate 2019 Social Media Holiday Calendar for All Your Marketing Needs [Downloadable Calendar] – The Content Standard by Skyword

Social Media Marketing
Nothing brings people together more than a reason to celebrate, and holiday-related content is always a major win for brands when it comes to generating awareness and taking part in the global conversations that get their audiences excited. Why wait for an invitation to start your holiday marketing strategy when you can prepare your holiday marketing content all year-round? Savvy digital marketers looking for a head start in 2019 should be armed with the ultimate social media calendar: a 12-month list of the top national days, awareness weeks, and awareness months to participate in across social media. Image attribution: shutterstock Did your brand miss out on #WorldKindnessDay or #InternationalCoffeeDay? Have no fear—we have you covered. Our comprehensive guide includes all th...
WATCH: Learn about online marketing for free with Google – Independent Online

WATCH: Learn about online marketing for free with Google – Independent Online

Online Marketing
Photo: Google Digital Skills on Twitter.Photo: Google Digital Skills on Twitter.CAPE TOWN – Google has announced that it will be offering a free online digital marketing course for residents in Africa.   Under its Digital Skills for Africa platform, the course has the aim to help students master the basics of digital marketing and it is a free Interactive Advertising Bureau-accredited course. According to Google, whether you're a student or a business, there are many lessons that can apply to you.  The qualification you receive when doing the course can be added to your CV, and easily upload it to your LinkedIn profile. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn k...
Marketing Strategy: a Spot on Approach for Companies to Address Revenue Losses and Boost Profit Margins by 25% – Business Wire

Marketing Strategy: a Spot on Approach for Companies to Address Revenue Losses and Boost Profit Margins by 25% – Business Wire

Marketing Strategy
LONDON--(BUSINESS WIRE)--A renowned market intelligence solutions provider, Infiniti Research, has recently announced the completion of their new marketing strategy study for a leading chemical manufacturer. This study gives a comprehensive overview of how a precisely devised marketing strategy can help companies in the chemical industry to address their revenue losses and boost profit margins significantly. Despite the availability of new markets for chemical manufacturing companies, companies are facing innumerable market challenges. These challenges involve market unpredictability, increased regulations, pressure from new market entrants, and products moving towards commoditization. This is not only a...
Promo Codes as a Valid Marketing Strategy – The Frisky

Promo Codes as a Valid Marketing Strategy – The Frisky

Marketing Strategy
Promo codes are a rising marketing concept that has shown to be extremely successful both new and well-established businesses. They are vital in attracting new potential customers to your website, and to gain the favor of returning ones. But it’s important to understand that you need to use them in the right way in order for your marketing strategy to work properly. A previous marketing strategy that is used to attract both new and returning customers is the concept of low pricing your products. This can have a disastrous effect on your overall sales since you will be losing much of your profits. This is where promo codes come in handy and we are going to tell you all about them as a valid marketing strategy. Img source: tweaks.com As we mentioned earlier, lowering the price...