Sunday, June 16News That Matters

Day: January 21, 2019

"World Record Egg" – How Wacky Is The Future Of Marketing Going To Be? – Forbes

"World Record Egg" – How Wacky Is The Future Of Marketing Going To Be? – Forbes

Social Media Marketing
The world of marketing is an ever-changing environment. Although this may be a statement that you have heard over and over again, it is true and it will remain true for a great deal of time. Marketing started off in the most basic of ways as a simple means of advertising a good; however, it soon developed into a method of attracting the attention of the entire populous through the use of social media and many other online platforms. It is fair to say, therefore, that marketing is one of the most important aspects of any business strategy, since it is what allows a business to grow by reaching the large amount of people who browse the internet daily. In a sentence, marketing is a magnificent tool which allows businesses to grow and become more popular. The question is, however, what does...
Marketing opportunities you can only find online – Business MattersBusiness Matters

Marketing opportunities you can only find online – Business MattersBusiness Matters

Online Marketing
Online marketing has been moving forward at a rate not many people expected. It was not until a few years ago that advertising online was considered a niche channel, that uses only a fraction of marketing resources and budget. Today, it’s a multi billion industry that is constantly growing and becoming more and more important in every marketer’s activity portfolio. It offers every business, small or large, offline or online, some marketing opportunities that cannot be found in the offline world. Here are some of the more interesting marketing opportunities you can only find online. Social media Social media advertising embodies a huge marketing opportunity to both online and offline businesses. It has some unique characteristics that cannot be found anywhere else. First of a...
The 5-step plan this weight-loss coach uses to motivate her laziest clients – NBC News

The 5-step plan this weight-loss coach uses to motivate her laziest clients – NBC News

Motivation
Get the Better newsletter.SUBSCRIBEJan. 21, 2019, 2:25 PM GMTBy Stephanie MansourWe’re more than half way through the first month of the year. How much progress have you made towards those resolutions?If you have yet to step foot inside a gym or swap the takeout for healthy meal-prepped lunches (or started and have already thrown in the towel) — don’t panic. It may be time to switch up your approach, especially if you’re someone who frequently sets goals but doesn’t often reach them.Many of my clients set goals that are too lofty. While it’s great that people feel a surge of motivation in the new year, I see firsthand how these types of goals can leave people feeling intimidated and unmotivated a couple of weeks in if things don’t go according t...
5 Digital Marketing Trends to Keep Your Audience Hooked – Entrepreneur

5 Digital Marketing Trends to Keep Your Audience Hooked – Entrepreneur

Online Marketing
Most of these trends come about as reactions to new technologies or new consumer behaviors January 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The year 2018 saw a lot of buzz in the field of digital marketing with SEO rich content, social media, and content marketing. Indeed digital marketing is changing the way we market our products to consumers directly. It also saw interactive chatbots in the spotlight. Voice search, integrating artificial intelligence (AI) and blockchain technologies have all seen a spike in the way marketing strategies are being built. According to research, 24 per cent of marketers around the world have agre...
3 tips for thriving in a changing market – Inman.com

3 tips for thriving in a changing market – Inman.com

Online Marketing Tips
Build lasting connections through effective customer relationship management Over the last few years, agents have enjoyed a period of soaring home prices, lower interest rates, and a historic housing shortage, creating the ideal market for home sellers, and business for the listing agents at your firm. However, data suggests the market is shifting, and home sales are slowing. So, what does this mean for our industry as we kick off 2019? As predicted by Brad Inman himself, in 2019 the most productive agents and astute brokerages will be okay. But how do you ensure you are among those firms that are successful, and that your brokerage is home to the most productive agents? Give your agents a competitive edge Arm your team with the tools and technolog...
Infographic: Are marketers fibbing about social media video efforts? – PR Daily – PR Daily

Infographic: Are marketers fibbing about social media video efforts? – PR Daily – PR Daily

Social Media Marketing
Marketers talk a big game when it comes to social media video. The medium dominates digital feeds and is a powerful way to tell your client’s or organization’s story. It can lead to increased engagement, brand visibility, web traffic, leads and revenue. Most brand managers say it’s essential, but are they really giving it as much attention as they claim? According to Animoto’s “State of Social Video Trends Report,” the simple answer is no. It compiled its findings of disparity between what marketers say about social media video and what they are actually doing, along with tips for success in this infographic. Key insights include: Ninety-three percent of brand managers say social media video has helped land a new client, but 75 percent feel held b...
Digital Marketing Company, fishbat, Shares 5 Tips to Improve Your Brand's Email Marketing Strategy – PRNewswire

Digital Marketing Company, fishbat, Shares 5 Tips to Improve Your Brand's Email Marketing Strategy – PRNewswire

Marketing Strategy
NEW YORK, Jan. 21, 2019 /PRNewswire/ -- As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand's email marketing strategy. Despite all of the well-deserved buzz that social media marketing receives, email marketing remains one of the most effective marketing strategies to reach current and prospective customers. Both in terms of return on investment and actual conversions, email marketing beats can often surpass social media. Not all email campaigns are created equal, and there are a variety of techniques that can be applied to your email marketing strategy to maximize its benefit to your business. Read on for five tips to up your brand's email marketing game. Personalization...
Hyundai Motor steps up online marketing in U.S. by launching live auto show – Pulse News

Hyundai Motor steps up online marketing in U.S. by launching live auto show – Pulse News

Online Marketing
‘Hyundai Showroom Live’ [Photo provided by Hyundai Motor America] Hyundai Motor America, the U.S. unit of South Korea’s largest automaker, has launched a live-streaming show ‘Hyundai Showroom Live’ in which potential buyers visit to do pre-sales research on cars and ask questions to dealers live, becoming the first car brand in the country to market cars online. According to Hyundai Motor on Monday, the company will stream live broadcastings three days a week from 8 a.m. to 12 p.m. in the U.S. to introduce its vehicles to consumers after launching its first video chat service last Tuesday (local time). The interactive live video show will provide customers chances to learn more about Hyundai Motor’s vehicles without leaving their homes. They can freely ask questions to