Saturday, August 17News That Matters

Day: January 18, 2019

3 Major Marketing Trends to Look Out for in 2019 – Entrepreneur

3 Major Marketing Trends to Look Out for in 2019 – Entrepreneur

Online Marketing
Invest in social causes to stand out. January 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies.Over the last two years, we have seen some subtle shifts in customer reaction towards conventional digital marketing. For instance, the increasing use of ad blockers by many, especially millennials in the U.S., indicates that conventional ads ...
'Help Me!' documents a year of self-help books – MPR News

'Help Me!' documents a year of self-help books – MPR News

Self Help
Listen Story audio 7min 40sec I missed Men Are from Mars, Women Are from Venus. Skipped The 7 Habits of Highly Effective People.Not that I couldn't use the help! But because I was always a little skeptical — if these books work, why do we need so many of them? Couldn't we all just read one and be sorted? Marianne Power was similarly skeptical, but she also says she found herself, at age 36, convinced her life was in a rut and not quite sure how to climb out of it. So she embarked on a project: Read one self-help book a month, for one full year. Twelve books total. The result is her own book, Help Me! One Woman's Quest to Find Out if Self-Help Really Can Change Your Life. And she set herself some rules — for example, she couldn't just read each book, she had to follow the...
How to use chatbots as part of your marketing strategy – ClickZ

How to use chatbots as part of your marketing strategy – ClickZ

Marketing Strategy
Chatbots have been a pretty big industry buzzword for a few years now. To recap, a chatbot is any computer program that can carry on conversation with humans in a natural, fluid way. In this article, we’ll take an in-depth look at why marketers use chatbots, what they can be used for, and most importantly, four tips for how to make them part of your marketing strategy. Why do marketers use chatbots? Remember the olden days when we’d post a status to social media, walk away for a few hours, and then check back in hours later to see if anyone had noticed? These days, social communication seems endless. With the rise of messenger apps, tales of “the way social media used to be” have become as hard to believe as the days of la...
Social media marketing: The ultimate tool for connecting with young customers – KnowTechie

Social media marketing: The ultimate tool for connecting with young customers – KnowTechie

Social Media Marketing
Young adults aged 18-34 said that they are more likely to follow a brand that they’ve seen on social media. This should tell companies where to focus their efforts to find customers. Today, more people than ever are using the internet to supplement nearly every aspect of their lives, and that includes shopping and business. For young adults, social media is their primary form of communication, and word spreads faster online than it does on the streets. If you work for or own a business (no matter the size), seizing on the ability to reach an untold amount of customers through social media should be a major priority. Companies like Facebook offer marketing opportunities that were unheard of just a few years ago. Now is the time to upgrade your marketing, and move onl...
15 Ways To Ensure Your Yearly Marketing Strategy Stays On Track – Forbes

15 Ways To Ensure Your Yearly Marketing Strategy Stays On Track – Forbes

Marketing Strategy
Every successful entrepreneur knows that setting goals for the coming year is a necessary step for staying on track throughout the coming months—it’s difficult to chart a course when you haven’t chosen a destination. Working with your team to set strategic marketing goals for the new year is not only a good idea, but necessary.Yet, setting goals is only half of the battle. The other half is staying on track to reach those goals throughout the entire year. To help you stay the course, 15 members of Forbes Communications Council detail one key factor that can ensure progress stays on track throughout the coming 12 months. Keep your yearly marketing strategy on track with these tips from members of Forbes Communications Council.Photos courtesy of the i...
Internet Marketing Company, fishbat, Offers 5 Tips to Perfect Your Restaurant's Social Media Pages – PRNewswire

Internet Marketing Company, fishbat, Offers 5 Tips to Perfect Your Restaurant's Social Media Pages – PRNewswire

Social Media Marketing
PATCHOGUE, N.Y., Jan. 18, 2019 /PRNewswire/ -- Internet marketing company, fishbat, continues their ongoing effort to teach companies how to get the most out of their social media marketing by sharing five tips for restaurants to perfect their social media pages. Just like any great restaurant, a successful social media strategy serves winning content on a daily basis. Social media platforms are inherently visual mediums that pair beautifully with branded restaurant content. The opportunities are endless for you to showcase your restaurant, drive engagements and increase awareness of your brand. If your restaurant does not have a thriving social media presence, or if you are unsure of how to grow your social media channels, read on for 5 tips on how to deliver a five-star social media s...
Video in Marketing Strategy: 5 Essential Reasons to Use – ADOTAS

Video in Marketing Strategy: 5 Essential Reasons to Use – ADOTAS

Marketing Strategy
By, Kurt Walker A video is an outstanding marketing tool. That’s nothing new. The first ever TV commercial aired in 1941. It wasn’t a video. It was a still shot with voiceover. But it didn’t take long before video commercials showed up on TV. Budweiser, in particular, was very effective in depicting moments that immediately got people reaching for a can of beer. Then came the digital age, and everything changed. Marketing experts got a whole new platform to explore. Of course; social media posts, blogging, infographics, podcasts, and images are an important aspect of digital marketing. But video remains the most effective way to engage the audience and trigger action. The good news is that this type of advertising is not limited to full-on commercials. And it’s ...
Online marketing is the way to go for Ugandan businesses – Daily Monitor

Online marketing is the way to go for Ugandan businesses – Daily Monitor

Online Marketing
By Robert SsenkasiThe Internet has radically transformed how we build and promote businesses. With this trend, entrepreneurs have access to far more resources and far more potential than ever before. However, so many of them end up neglecting these fruitful opportunities by foregoing marketing or delaying it as an unnecessary expenditure. With online marketing, entrepreneurs can use a wide range of methodologies to promote their business activities (products and services). Unlike the traditional marketing strategies, online marketing avails entrepreneurs with a couple of marketing essentials because of the extra channels and marketing mechanisms available online. These include banner ads, pop-ups, search advertising, emails/newsletters and heard-behaviours.However, majority of customers...
Could Your Rehab Clinic Use a Marketing Tip? 3 Digital Marketing Tips for Rehab Clinics – Social Media SEO

Could Your Rehab Clinic Use a Marketing Tip? 3 Digital Marketing Tips for Rehab Clinics – Social Media SEO

Online Marketing Tips
Jan 17, 2019 By SMSEO Today, six in 10 rehab patients find their treatment center by searching the web. This is why even the smallest digital marketing mistake can cost you many clients. For example, 46 percent of Americans admit they would steer clear of a rehab clinic if it didn’t have any online reviews. That said, the right rehab marketing tip helps you avoid an otherwise expensive misstep. Let’s look at a few things you should keep in mind when putting together a digital marketing strategy for your treatment center! 1. Monitor Online Reviews to Rank High on Google Give this a try: type in “(your city) rehab clinic” on Google and hit enter. Consider that the first three results at the top of t...
Self-Help Guru Tim Ferriss Is Tired of Waiting for a Buyer, Puts Florida Home Up for Auction – Realtor.com News

Self-Help Guru Tim Ferriss Is Tired of Waiting for a Buyer, Puts Florida Home Up for Auction – Realtor.com News

Self Help
Productivity maven Timothy Ferriss is done waiting for a buyer to come along—he's put his Florida home up for auction with no reserve. Ferriss, the best-selling author of "The 4-Hour Workweek," is a popular podcaster, entrepreneur, and tech investor.The auction is scheduled for Feb. 9. Located on Marco Island on the Gulf of Mexico, the 3-acre waterfront property comes with a dock and 190 feet of water frontage. The 13,000-square-foot home on it features rococo decor and is being offered fully furnished. It comes with a pool and tennis court, and a bar with a koi pond.Renovations include a remodeled kitchen, luxurious master bath, and a new dock. Perched 24 feet above sea level, the home is in a protected cove and offers views of Robert’s Bay.  Related A...