Monday, April 22News That Matters

Day: January 17, 2019

Inspiration, Education, Motivation: It's All on Tap at Wisconsin Specialty Cheese Institute's Annual February Event – Hoard's Dairyman

Inspiration, Education, Motivation: It's All on Tap at Wisconsin Specialty Cheese Institute's Annual February Event – Hoard's Dairyman

Motivation
The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman. Ready for some mid-winter culinary inspiration, business education and personal motivation? Then don’t miss Wisconsin Specialty Cheese Institute’s (WSCI) upcoming annual meeting, which is open to members and non-members alike. The event takes place Friday, Feb. 15, 2019, at the Chula Vista Resort in Wisconsin Dells, from 9 a.m. to 3 p.m.The program kicks off with “Cheese Café: What’s on the Menu?,” a culinary and cheese trends panel moderated by Lindsay Christians, food writer at The Capital Times and host of The Corner Table podcast. Panelists include Quinn Adkins, Menu Development Director a
The Science of Motivation, from Juggling to Statistics – Scientific American

The Science of Motivation, from Juggling to Statistics – Scientific American

Motivation
When I was 11, I enthusiastically threw a set of juggling balls in the air. Seconds later they came crashing down on my head. At this point, it may have seemed unlikely I would juggle ever again. But I kept practicing, and after two years I was juggling knives and flaming torches. I even convinced some of my friends to learn, and we started performing at birthday parties and other events. I had acquired a party trick and learned a valuable lesson about giving new, yet difficult, interests a chance. Years later, the same lesson would help me push through grueling statistics classes so that I could pursue my dream major to become a neuroscientist. Finding ways to maintain motivation can be harder than it looks. People can fall into the trap of believing interest in a topic is accom...
EC MEC promises school repairs as 'motivation' after improved pass rate – IOL

EC MEC promises school repairs as 'motivation' after improved pass rate – IOL

Motivation
File picture: IOL.EASTERN CAPE - The Eastern Cape's Finance MEC, Oscar Mabuyane, pledged on Thursday to provide infrastructure for Sitoza High School in Ngcobo to motivate learners and teachers after matriculants achieved an 82% pass rate in 2018.  Sitoza's matric pass rate was 38% in 2017.  In 2014, Sitoza was converted to a high school as part of the rationalisation of schools programme by the Eastern Cape's education department. It currently has over 900 learners but classrooms are needed, as is additional fencing, and toilets need repairing.   Mabuyane visited Sitoza as part of a back to school campaign by members of the Eastern Cape cabinet.  "We look at the challenges that the school is facing, what the plans are and what can be done short and long-...
Hospitality Social Media Marketing News – January 17, 2019 Issue – Hotel News Resource

Hospitality Social Media Marketing News – January 17, 2019 Issue – Hotel News Resource

Social Media Marketing
Happy 2019, everyone! As we move into the new year, it’s time to take a look at our social media strategies to assess what’s working and how we can better connect with our guests. This includes assessing all the new social media that impact hotels and resorts, so take a look at everything that’s happened over the holiday break so you can get your campaigns up to speed. Two New Features Arrive in Facebook’s Business Manager  Image source:  Matt Navara What This Means for Hotels This isn’t a huge change, but if you find yourself regularly adding new team members or third-party partners to your Facebook accounts, this could make it a little easier and give you more control. It doesn’t seem to have rolled out to eve...
Nebo Names New Director of Social Media Marketing – PRNewswire

Nebo Names New Director of Social Media Marketing – PRNewswire

Social Media Marketing
In her new role, Kirkland will work to develop and drive innovative social strategies and create engaging, thoughtful content to ultimately reach success for both clients and Nebo as a whole. Nebo's social media marketing practice puts consumers first, using a human-centered approach to engage them in an unique and authentic way. "Amanda's passion for all aspects of marketing is apparent with any project she takes on," said Stephanie Wallace, vice president of owned media at Nebo. "She goes above and beyond to make sure her clients reach success through innovative, creative campaigns, and I'm excited to see where she takes our social team next."To learn more about Nebo and it social media marketing practice, visit https://www.neboagency.com/services/social-...
12 of Our Most Effective Marketing Tips to Skyrocket Sales – Business 2 Community

12 of Our Most Effective Marketing Tips to Skyrocket Sales – Business 2 Community

Online Marketing Tips
According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as their top marketing goal.(Image. Source)Are you achieving that goal? Truth be told, there’s always space for getting better.Well it’s time to do all the right things to skyrocket sales. We’ll give you 12 really effective marketing tips that will get you there.12 Effective Marketing Strategies to Boost Sales1 Start by Improving the Customer Support SystemYou want to sell more? Be there for everyone who’s interested in your products or services. Be there for the previous and current customers, too! You want them to be happy, so they will recommend your brand to others and will ...
I tried Attuned, the Japanese AI startup survey to measure motivation – Business Insider

I tried Attuned, the Japanese AI startup survey to measure motivation – Business Insider

Motivation
The Japanese startup Attuned devised a 55-question survey to identify the motivations of a company's employees.Attuned The Japanese startup Attuned devised a 55-question survey that can identify what motivates a company's employees. The survey uses AI to gauge how much each employee is motivated by money, competition, and other values. I took the survey, and immediately understood why companies are shelling out thousands of dollars to have their employees take it. Keeping people motivated is one of the hardest things about being a manager — which is why companies are paying a Japanese startup thousands of dollars to help them do it. The Tokyo-based startup Attuned offers companies what it calls "predictive HR analytics" that can identify the intrinsic motivations of each member ...
Multi Channel Marketing Strategy: Helping Medical Devices Companies to Personalize Campaigns by Analyzing the Patient Behavior and Needs | Quantzig – Business Wire

Multi Channel Marketing Strategy: Helping Medical Devices Companies to Personalize Campaigns by Analyzing the Patient Behavior and Needs | Quantzig – Business Wire

Marketing Strategy
LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of multi channel marketing for medical devices companies. Technology has empowered customers and provided them with much more control over their purchasing processes, making it increasingly difficult for medical devices companies to stay a step ahead. They require strategies that can help them to find their targeted audiences to share their marketing message. Since 88% of patient-customers use mobile applications to view content online, and an average customer has about 4.5 devices with internet connections, medical devices...
Eight Strategies For A Unified Online And Offline Brand – Forbes

Eight Strategies For A Unified Online And Offline Brand – Forbes

Online Marketing
When a potential customer initially encounters your brand, nothing is more important than making a good first impression by letting them know what your brand is and what it stands for. Presenting a unified brand experience across all your marketing channels is vital: You can’t control how customers meet your brand, but you can control how their experience goes.It takes concerted effort to have your brand message, ethos and even visual aesthetics aligned for everyone who comes across your brand. This cohesion is even harder to maintain when connecting offline marketing to online marketing. To help transition your brand between channels, eight members of Young Entrepreneur Council share their most effective strategies for smoothly connecting offline and online marketing cohesion. ...
Game is motivation enough for Tom Brady – Boston Herald

Game is motivation enough for Tom Brady – Boston Herald

Motivation
FOXBORO — The offense was so good Sunday, so dominant, so fun to watch in its dismantling of the Chargers defense, it’s made believers out of many Patriots doubters.Just don’t mention that to Tom Brady, who appears to be deriving a bit of pleasure, aka motivation, from the naysayers.[embedded content] But during his press briefing Wednesday Brady wouldn’t bite on that narrative, or the notion of getting a little push from being an underdog for Sunday’s AFC Championship Game with the Chiefs, even though the twinkle in his eyes suggested otherwise. “If you’re not motivated this week you’ve got a major problem,” said Brady. “This is the week where you shouldn’t have to put anything extra in. This is what it’s all about...