Monday, April 22News That Matters

Day: January 16, 2019

Government shutdown may temporarily shut door on self help housing program – KMVT

Government shutdown may temporarily shut door on self help housing program – KMVT

Self Help
FILER, Idaho (KMVT/KSVT) The self-help housing program through the South Central Community Action Partnership faces challenges due to the government shutdown. The program allows roughly 4-10 different families to come together and build their own homes under the supervision and guidance of an individual employed by SCCAP, according the program's description. "What we do is bring together families, or individuals that want to build or own their own home, and we make it possible for them to do that," Self Help Housing supervisior Chad Whitaker said. The program allows for homeowners like Andy Rafn to get to know a new community through the process, as well as move into their home with instant equity....
Three online tips for small businesses – IOL

Three online tips for small businesses – IOL

Online Marketing Tips
In a time when most people make purchasing decisions while browsing their smartphones, business owners cannot afford to not be online. Photo: African News Agency (ANA)DURBAN - In a time when most people make purchasing decisions while browsing their smartphones, business owners cannot afford to not be online. "An online presence helps people find you, establishes trust and gives you a platform to communicate business news. With some marketing spend, you are able to target your niche audience – by location or interests – in ways that are more affordable than ever before," saiD entrepreneur and head of local hosting company 1-grid.com, Thomas Vollrath. Going digital can be overwhelming, Vollrath acknowledges – so, he suggests starting simple and getting ...
Pro Tip: Social Media Plan & Facebook Marketing Strategy for 2019 – INQUIRER.net

Pro Tip: Social Media Plan & Facebook Marketing Strategy for 2019 – INQUIRER.net

Marketing Strategy
Let us be truthful here–Facebook is not close to hitting the brake to slow it down. There are over 1.86 billion month-to-month active users on Facebook, including a 17 percent increase in 2 years. For your enterprise company, brand, or business, Facebook is unavoidable if you truly are attempting to develop a worthwhile play within social media marketing. Your Facebook marketing strategy must be unique. There is a sea of possible customers it’s possible to reach on the social platform. However, with a bigger pool, it is more difficult to dissect and locate your spot inside its space. ADVERTISEMENT That is why we made this Facebook marketing strategy for 2019, including 7 important steps to not just get you up and running, yet also develop an impressive plan. Let’s g...
Why Do So Few Law Firms Have a Marketing Strategy? – Lawyer Monthly Magazine

Why Do So Few Law Firms Have a Marketing Strategy? – Lawyer Monthly Magazine

Marketing Strategy
That’s why starting or growing a legal practice requires a detailed marketing plan that will help your firm get noticed. Below Helen Cox, a highly-experienced, CIM-qualified (Chartered Institute of Marketing) marketing consultant with MCIM status, discusses the potential law firms have when adopting a marketing strategy. Earning a spot on the UK’s Top 100 largest UK-based Law Firms list takes years of constant growth, but each journey starts with small and simple steps. Defining the marketing strategy is probably one of the most important things you can do to ensure that the number of clients your firm is representing keeps growing. Choosing the right marketing strategy for a law firm Relying solely on referrals and word to mouth marketing, like a surprisingly high numb...
AdRoll integrates with BigCommerce and Yotpo, Enhances Suite of Online Marketing Tools to Engage Customers – MarTech Advisor

AdRoll integrates with BigCommerce and Yotpo, Enhances Suite of Online Marketing Tools to Engage Customers – MarTech Advisor

Online Marketing
AdRoll announced integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll's suite of online marketing tools without needing to be a digital marketing expert. Partnering with BigCommerce, a leading cloud eCommerce platform that helps merchants to create and scale an online business, brands will be able to generate dynamic ads aligned to their customers’ journeys and path to purchase. Merchants can use AdRoll to recommend products through online ads and ad retargeting, promote their eCommerce stores across multiple channels, and increase customer discovery and segmentation. “We often hear about backlash towards advertising, but today’s customers are actually not opposed to being advertised to so long as it is relevant and targeted to thei...
What medical students need to know about self-care – American Medical Association

What medical students need to know about self-care – American Medical Association

Self Help
Medical school is a formal introduction to the clinical skills of a physician and an informal one to the often enormous stresses the profession entails. Medical students would do well to adopt self-care behaviors to help them during their studies and that will serve their needs as physicians. The AMA offers a wide range of insights on medical student well-being. Research published in the journal BMC Medical Education gets right to the point in the title of an article examining when students take the initiative in protecting their wellbeing: “U.S. medical students who engage in self-care report less stress and higher quality of life.” Activities highlighted in the research involve nutrition, stress management, physical activity, health responsibility, interpersonal relation...
4 Strategies to Supercharge Your Online Marketing – Entrepreneur

4 Strategies to Supercharge Your Online Marketing – Entrepreneur

Online Marketing Tips
Develop content that makes sense for mobile consumption. January 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends.Over the years, the way people consume online content has shifted considerably. A recent study by GlobalWebIndex shows that 28 percent of online activity happens on social media. Ad buys on popular platforms like Facebook and Instagram have grown significantly over the past few years, with Instagram outselling Facebook by 1...
Marketing Analytics Engagement: A Proven Approach to Devise Successful Online Marketing Strategies and Improve ROI | Quantzig – Business Wire

Marketing Analytics Engagement: A Proven Approach to Devise Successful Online Marketing Strategies and Improve ROI | Quantzig – Business Wire

Online Marketing
LONDON--(BUSINESS WIRE)--A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest marketing analytics engagement for a telecom industry client. The evolving telecom industry trends such as IoT, OTT, and AI have increased the pressure on networks providers in the telecom services sector and has created the need for marketing analytics. Companies are in the dire need to improve their core business processes by zeroing in on strategies that have a direct impact on the bottom line. They need to leverage marketing analytics tools to know their customers as well as their business to secu...
Tell Me Some Good News: Why Brands Need a Positive Marketing Strategy – The Content Standard by Skyword

Tell Me Some Good News: Why Brands Need a Positive Marketing Strategy – The Content Standard by Skyword

Marketing Strategy
Nobody likes being the bearer of bad news, but sometimes that’s part of the job—for journalists and for content marketers. After all, knowledge is power, and being informed is empowering. But it can also be depressing. Between the political mean tweets, all-too-frequent mass shootings, apocalyptic climate predictions, and other dire news we read about every day, the constant barrage of bad news can feel disempowering. Yet, the best marketers understand that they can make a positive impact on the lives of the people who interact with their brands by creating content that facilitates a meaningful customer experience. Marketing content that is both uplifting and inspirational has been shown to foster brand loyalty and build long-term emotional connections with consumers. So whe...
How "Rick and Morty" explains why self-help is (kind of) evil – Treehugger

How "Rick and Morty" explains why self-help is (kind of) evil – Treehugger

Self Help
Is obsessing over yourself really such a great thing?If your Facebook feed isn't full of self-care posts, let me fill you in: People have been reading and spreading tons of articles in which self-help gurus urge people to ignore global problems and focus on finding inner peace."How to Take the Weight of the World Off Your Shoulders," reads one such article. "5 Laws That Will Train Your Brain to Stop Worrying So You Can Be More Productive," reads another.Some of these guides may be useful; constantly circling around anxieties is no way to live. But as "Rick and Morty" points out, this self-focused attitude, when taken too far, is sociopathic. In one episode, Rick and Morty go through a machine that removes their "toxic" selves, leaving them "healthy." Toxic Rick and Morty, meanwhile, are...