Saturday, August 17News That Matters

Day: January 15, 2019

Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding – Marketing Land

Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding – Marketing Land

Online Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Holiday shoppers spent record-breaking $126 billion online in 2018Jan 15, 2019 by Robin KurzerMobile drove more than half of holiday visits to retailer sites, delivered one-third of the revenue.Everything is e-commerce: Big takeaways from CESJan 15, 2019 by John CassilloAttracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for error.Amazon enables dynamic bidding, bid adjustments for Sponsored Products adsJan 15, 2019 by Ginny MarvinAdvertisers can opt-into automated bidding and tailor bids for the search ads by page placement.Join your community at MarTechJan 15, 2019...
10 Conversion Optimization Tips to Increase Your Sales – Small Business Trends

10 Conversion Optimization Tips to Increase Your Sales – Small Business Trends

Online Marketing Tips
Congratulations, you have created the world’s greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience. There is just one thing. You haven’t optimized your website’s sales conversion rate. Houston, we have a problem. The website is your modern storefront. You can have the greatest of everything else with your business, but you will never generate the revenue you should if your store is: Difficult to find. Outdated. Hard to navigate. Missing key information. A poor experience. Conversion optimization is vital to your business. Done properly, it will yield amazing results in brand exposure, inbound lead generation, ...
You Don’t Need Motivation to Lose Weight, You Need Discipline – menshealth.com

You Don’t Need Motivation to Lose Weight, You Need Discipline – menshealth.com

Motivation
When millions of people woke up after New Years earlier this month, they probably thought, “This is it. The year I finally get in shape.” They were fired up, motivated, and ready to go. Trouble is, many of them likely thought the exact same thing last year. And the year before that. The problem with motivation is that it comes and goes. Some days, you feel invincible. Other days, you feel worse than Darth Vader without his lightsaber. “At moments of high motivation, you need to make specific plans about what you’re going to do in the future, when motivation will likely be lower,” says Angela Duckworth, Ph.D., a distinguished professor of psychology at the University of Pennsylvania, who studies grit and self-control. Nobody feels “motivated” all...
Get your mid-month motivation – WOAI

Get your mid-month motivation – WOAI

Motivation
Get your mid-month motivation We are two weeks into 2019 and this is the time where most of us struggle to continue our New Year’s resolutions. But don’t worry, Marcedes Fuller is here to help us with our “Mid-Month Motivation Checkup!” MARCEDES FULLERMotivational Speaker & Life Coach(210) 579-0546Let's block ads! (Why?) Source link
Review: 'Nine Perfect Strangers' a twisty tale of radical self-help – Pittsburgh Post-Gazette

Review: 'Nine Perfect Strangers' a twisty tale of radical self-help – Pittsburgh Post-Gazette

Self Help
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How to Shape a Multicultural Marketing Strategy – The Content Standard by Skyword

How to Shape a Multicultural Marketing Strategy – The Content Standard by Skyword

Marketing Strategy
Building relationships with customers on a local level is one challenge. But as businesses expand into new regions, countries, and cultures, they find themselves crossing important boundaries that affect how their messaging is received by their target audience. Whether you’re reaching out to business professionals in Singapore or Mexican-American soccer fans in Houston, the rules of engagement are the same: To make a positive brand impact, you need to create messaging specifically for targeted communities. That messaging is the result of a well-conceived multicultural marketing strategy, and it’s not as simple as repackaging existing content or translating a message into a different language. True multicultural marketing cultivates brand awareness and loyalty through an auth...
Help Me! Author Marianne Power Read All the Self-help Books So You Don’t Have To – Vulture

Help Me! Author Marianne Power Read All the Self-help Books So You Don’t Have To – Vulture

Self Help
Photo: Ken McKay/ITV/REX/Shutterstock The day after New Year’s is dull and gray, and the whole of London looks like a late-stage hangover, muttering desperately about Dry January and other impossible resolutions. It’s a good day to meet with Marianne Power — a day very much like the morning almost exactly five years ago when she found herself poised above the murky, freezing water of the outdoor pond on Hampstead Heath, ready to take a swim. She had decided that day to make herself over, and — this being 2014 — to blog about it. Her plan was simple. Every month she would choose a different self-help book and follow it devotedly. She would feel the fear and do it
Effective Ways to Make Money through Online Marketing and Business Reviews – AXcess News

Effective Ways to Make Money through Online Marketing and Business Reviews – AXcess News

Online Marketing
The Internet is rapidly spreading around the world and the question: “How to make money online marketing? Is being asked more often by housewives, students or even professionals. you can use your skills and creative message to earn income from working on the Web without investments. And today you will learn about several Effective Ways to Make Money through Online Marketing and Business Reviews on https://www.journalreview.org. So, Ready to start an exciting journey? Let’s start.Keep a blogBlogging is a great way to make some real money. Professional blogging is one of the most public ways to make money sitting at a computer. As a result of a search on the web, we often find ourselves on diaries, where you can see a lot of advertising. Therefore, it is easy to say that the o...
Do I Need a Digital Marketing Strategy? – Vertical Measures

Do I Need a Digital Marketing Strategy? – Vertical Measures

Marketing Strategy
We’re here today, not to talk about why digital marketing, but why you need a documented strategy in order to help your digital dollars succeed. Let’s face it, if I need to convince you to optimize your website and market online at this point — you’re already behind! Now that there’s a consistent shift in marketing dollars to digital platforms, you may be asking yourself, “Do I need a digital marketing strategy?” Let’s dive in and find out. Why a Documented Digital Strategy is Critical in 2019 Vertical Measures travels across the country each month, teaching our digital marketing workshops to agencies and marketers alike. And, one of the first questions we ask when we get up on stage is, “How many people have a digital marketing stra...
Digital Marketing for the Supply Chain & Logistics Industries – EBN

Digital Marketing for the Supply Chain & Logistics Industries – EBN

Online Marketing
Today’s business-to-business (B2B) buyers are researching, evaluating, and coming to conclusions about companies without a single contact with a team member or salesperson.This kind of B2B buying landscape requires cutting-edge marketing strategies to showcase nuts-and-bolts industries that have survived without them for many years. Digital marketing has become necessary to position your company to be not only to be found online, but to be researched, to be compared, and to be concluded upon. Digital marketing for the supply chain Digital marketing for the supply chain uses your website, related social media, and other online industry channels to showcase your industry knowledge and experience (rather than trying to convince people of it with a marketing message). With inboun...