Sunday, June 16News That Matters

Day: January 14, 2019

4 Reasons Social Media Marketing is So Vital for Your Business – Pulse Headlines

4 Reasons Social Media Marketing is So Vital for Your Business – Pulse Headlines

Social Media Marketing
Understanding the basics of how to start a bar, grocery store, e-commerce site or any other kind of business is naturally the first thing you’ll want to know as a budding entrepreneur. But while the foundations of a company are important, what distinguishes successful enterprises from those that fail or barely get by are the more detailed business strategies each makes use of. One way you can increase the odds of your business being among the ones that do succeed is social media marketing. Once viewed as platforms for informal interaction with friends and family, social media networks are now a powerful tool of business. Here are the reasons social media marketing is so useful. It is Efficient Social media marketing is a skill that has a bit of a learning curve. The Facebook...
Top Affiliate Marketing Trends to Watch in 2019 – Entrepreneur

Top Affiliate Marketing Trends to Watch in 2019 – Entrepreneur

Online Marketing
In an industry as dynamic as digital marketing, affiliate marketing has been a constant area of interest since years and the same trend will continue this year January 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues within the digital marketing realm. A study conducted by Forrester Consulting predicted that affiliate marketing will go through an annual growth rate of 10per cent by 2020. The sector is definitely burgeoning,...
Marketing strategies for maximum insurance agency visibility – PropertyCasualty360

Marketing strategies for maximum insurance agency visibility – PropertyCasualty360

Marketing Strategy
Simply having an account on the platforms clients are using isn’t enough. Your clients expect to find up-to-date content that’s oriented around insurance and personal matters. (Photo: Shutterstock) Even though a digital presence is a must, independent insurance agencies should understand that social media is only part of the equation. (Photo: Social Media Examiner) For agents who feel they lack a strong marketing presence, there are a number of marketing automation platforms that can teach them the basics and lay a foundation for 2019 and beyond. (Photo: World Market Watch LLC) Many independent insurance agencies are small businesses. Their owners spend most of their time simply managing day-t...
Four marketing strategy musts – from testing to time management – Marketing Tech

Four marketing strategy musts – from testing to time management – Marketing Tech

Marketing Strategy
It’s no secret that digital innovation has disrupted the retail industry. Hybrid shopping habits such as showrooming are the norm for 75% of British consumers, and half (51%) spend more online than in physical stores. When it comes to marketing, the continual emergence of new digital channels is both a gift and a challenge. Retail brands have the ability to reach audiences at larger scale, but their budgets need to stretch further – making accurate views of consumer journeys and campaign performance crucial for driving efficiency in every area of investment. In short, marketers need strategies built around smart measurement. So how can this be achieved? Let’s examine four key measurement strategy ‘musts’ for the modern retail marketer. Comprehensi...
Top 5 Hotel Marketing Strategies For 2019 – Hotel News Resource

Top 5 Hotel Marketing Strategies For 2019 – Hotel News Resource

Marketing Strategy
It is true that technological trends don’t necessarily wait for a new year to dawn upon us, before making their grand entrance. But what’s also true is that every now and then, we as hoteliers like to take a step back to reassess our strategies and weigh their efficacy. And in that context, what better time to reevaluate your hotel marketing strategies than the new year! Let’s get right into it and see what trends continue to rule the roost, when it comes to hospitality marketing. 1. Mobile first No list of ‘hotel marketing ideas’ is complete these days, without at least one mention of mobile technology.  The last decade has revolved around the mobile and this trend will continue, given the scope and success it presents. This is what makes it an ide...
Predictions Series: Video Marketing Trends and Forecasts for 2019 – MarTech Series

Predictions Series: Video Marketing Trends and Forecasts for 2019 – MarTech Series

Online Marketing
2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands.In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it.With that in mind, let’s draw upon some of the past year’s successes and look ahead to wha...
Eight Ways You Can Keep Motivation High During The Next Holiday Season – Forbes

Eight Ways You Can Keep Motivation High During The Next Holiday Season – Forbes

Motivation
The holiday season is often full of joy as we spend time with friends and family. Yet, celebrating during the holiday months can also be quite a lot of sensory input for our physical and mental health.As the season progresses, that input can sap energy and leave professionals feeling unmotivated or overwhelmed. Feelings of lackluster motivation can also lead to being unproductive at work, an all-too-common outcome. Professionals looking to stay motivated and productive during the busy holiday months need to make some specific changes. In the aftermath of the holiday season, members of Young Entrepreneur Council look back in order to share the tips that worked for staying energized or productive during the holidays. Here are some things to remember when the next holiday season nears...
How to keep social strategy in line with marketing personas – ClickZ

How to keep social strategy in line with marketing personas – ClickZ

Social Media Marketing
If Isaac Newton had lived to see social media, he would’ve reminded us: For every action, there’s an equal and opposite reaction. Platforms like Facebook connected people across the globe, which created ideological clashes. They brought new people into politics, which gave rise to (mis)information that disaffected others. They entertained their users, which caused many to use them to the point of misery.  But social media hasn’t just given users a hard lesson in Newton’s Third Law. By using social media to broaden awareness of their brand, marketers initiated another reaction: Many built audiences so wide that, slowly but surely, they lost sight of who they were trying to reach. The engagement trap Most m...
The advantages of animated videos for your marketing strategy – Augusta Free Press

The advantages of animated videos for your marketing strategy – Augusta Free Press

Marketing Strategy
Twitter Facebook Google+ WhatsApp LinkedIn Pinterest EmailAnimated videos can be used to enhance a company’s marketing strategy and get the word out there in a way that’s fun and eye-catching. Not only are animated videos cost-effective, but they are short and sweet and get to the point of what you’re trying to say.  There are several different types of animated videos that can be used, and all of them come with their own unique benefits.  Here are some of the advantages of animated videos and why you should be using them for your marketing strategy!They’re EngagingHumans are visual creatures- why read a piece of content when we can watch it in short, digestible video form?  This is why animated videos can be so powerful when it comes to market...
Internet Marketing Agency, fishbat, Promotes Tips of Brand Consistency for Chain Restaurants – PRNewswire

Internet Marketing Agency, fishbat, Promotes Tips of Brand Consistency for Chain Restaurants – PRNewswire

Online Marketing Tips
PATCHOGUE, N.Y., Jan. 14, 2019 /PRNewswire/ -- As part of their commitment to assist companies in proper brand consistency, internet marketing agency, fishbat, shares four tips that promote brand consistency within chain restaurants. With massive growth in chain restaurants throughout the U.S. and worldwide, it is critical for business survival that every restaurant location maintains the same level of brand consistency. Below are tips that promote brand consistency within a restaurant chain throughout the internet and social media. Promote Logos Customers become accustomed to seeking out logos for their favorite restaurants, so having a sign posted with your company logo at all locations is essential. Most chain restaurants utilize the same layouts and borders at the top of their wind...