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Day: January 13, 2019

Digital marketing transformation: a revolution of strategy and execution – Information Age

Digital marketing transformation: a revolution of strategy and execution – Information Age

Marketing Strategy
Digital marketing transformation, what is it? It is the digitisation, the revolution of an industry looking to the personalised campaigns of the future Technology and a new way of thinking is taking standard marketing practice and revolutionising it. You could put it up there with the agricultural, industrial and information revolutions. Digital marketing transformation — it can be defined from two sides. From one perspective, it will help marketing departments attract the attention of other businesses in order to sell their products and services (gain competitive advantage), and from the other, to use the jargon, it can help marketing departments within large organisations streamline internal processes, adopt technology and break down organisational barrie...
Qualities P&G wants when hiring young talent for marketing, and tips to retention – Marketing Interactive

Qualities P&G wants when hiring young talent for marketing, and tips to retention – Marketing Interactive

Online Marketing Tips
Known as one of the companies to spearhead transparency and accountability in the marketing industry, Procter & Gamble (P&G) has been big on cutting marketing costs during the past year, with the FMCG giant witnessing a 6% drop in overall marketing spend during the previous quarter. But to keep up with the fast paced changes in the marketing industry, the FMCG giant keeps a close eye on the type of individuals it hires for its marketing team. According to P&G’s HR Asia practice leader, Shirley Zhai (pictured), brand management at P&G comprises consumer and marketing knowledge, communications, design and brand management itself. Its marketing team, Zhai told A+M, falls under the brand management function to signify the broader purview of the company and it...
Republican uncovered secret FBI debate over Trump motivation for Comey firing during House questioning – Fox News

Republican uncovered secret FBI debate over Trump motivation for Comey firing during House questioning – Fox News

Motivation
A House Republican's line of questioning uncovered revelations that in May 2017 senior FBI leadership debated whether President Trump was directed by the Russian government to fire FBI Director James Comey, Fox News has learned.Contacted by Fox, U.S. Rep. John Ratcliffe, R-Texas, confirmed his questions to former FBI General Counsel James A. Baker uncovered the claims, some of which were first reported Friday by the New York Times.DEFIANT COMEY LASHES OUT AT HOUSE GOP OVER ‘FRUSTRATING’ HEARINGRatcliffe called the Baker transcript leak "selective," adding that the full transcript of the Oct. 18 interview, which is undergoing a classification review by the FBI and the Justice Department, reveals "that in May 2017, political bias infected senior FBI leade...
Heineken: We don't understand shoppers well enough to succeed online – Marketing Week

Heineken: We don't understand shoppers well enough to succeed online – Marketing Week

Online Marketing
Heineken admits it is struggling to keep pace with the shift to online, held back by a lack of data, not enough collaboration and marketers not investing in the right places. Ghislaine Prins-Evers, the Dutch brewing company’s global head of ecommerce, believes the grocery sector is at a “tipping point” in terms of the importance of online. But says the sector is still grappling with ecommerce and how best to reach customers online. “For Heineken to be successful in ecommerce, we truly need to understand the omnichannel interactions,” she says, speaking at IGD’s digital commerce conference yesterday (16 October). “I do not think we understand our shoppers well enough to succeed. We need to convince e-retailers to start sharing data. In this ...
Jon Jones’ Coach Says He Has a Scary Level of Motivation Heading into 2019 – Yahoo Sports

Jon Jones’ Coach Says He Has a Scary Level of Motivation Heading into 2019 – Yahoo Sports

Motivation
Jon Jones had a statement to make in his rematch against Alexander Gustafsson at UFC 232.Five years earlier, Gustafsson had pushed Jones further than any other opponent in history and nearly came away with a victory. Add to that, Jones had been out for over a year while trying to sort out a positive drug test that cost him a knockout victory against Daniel Cormier at UFC 214.Between the controversy about the drug tests and Gustafsson’s near win over him, Jones had a lot of questions posed to him leading up to that fight that helped close the door on 2018.It took Jones less than 15 minutes to give everybody the answers they wanted as he dismantled Gustafsson with surgical precision before finishing the fight by third round knockout. Jones reclaimed the light heavyweight title and s...
Neil Patel's 6 Tips to Dominating Google – WebProNews

Neil Patel's 6 Tips to Dominating Google – WebProNews

Online Marketing Tips
“Do you want to know what’s better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning the first page.” In Patel’s latest video (below) he reveals six tips designed to help anybody with unique and useful content result on the first page of a Google search. Incredibly, Patel says that these techniques will actually help you achieve not just the number one result, but will rank your content in multiple listings on the first page. Neil Patel, digital marketing expert, entrepreneur, and business influencer discusses how to own the front page of Google: Tip One: Interlink Your Content The first tip I have for you is to interlink your content. Let’s say you’re trying ...
Study finds benefits of fitness trackers, apps depend on motivation and customization – Augusta Free Press

Study finds benefits of fitness trackers, apps depend on motivation and customization – Augusta Free Press

Motivation
Twitter Facebook Google+ WhatsApp LinkedIn Pinterest EmailAssociate professor Tabitha James listens as student Allen Fuller makes a point during an informal Q&A session following student project presentations in her graduate class on business information visualization and analytics.Do fitness trackers and their apps really help consumers with exercise, diet, and other health goals?Virginia Tech researcher Tabitha James has found that they can contribute to well-being, depending on how they are used, and that how they are used depends on the person’s motivation toward exercise.This means that not all people may benefit from using fitness technologies in the same way, said James, an associate professor of business information technology in the Pampli...
20 Skills to Learn This New Year for Under $20 – Entrepreneur

20 Skills to Learn This New Year for Under $20 – Entrepreneur

Online Marketing Tips
Follow through with your New Year's resolutions. January 2, 2019 8 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. A new YouGov poll revealed that Americans are prioritizing fitness in 2019, with 59 percent of respondents saying they've committed to "exercising more" as a New Year's resolution. Noble? Yes. Naive? Also yes. Most fitness resolutions are fool's errands, after all, with 73 percent of people abandoning them for various reasons before meeting th...