Monday, January 21News That Matters

Day: January 11, 2019

Why the DNC Is Embracing Personalization in Its Email Marketing Strategy – Adweek

Why the DNC Is Embracing Personalization in Its Email Marketing Strategy – Adweek

Marketing Strategy
|4 hours agoOf all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there’s one that doesn’t seem to be on many people’s radar: personalized emails. But talk to the Democratic National Committee, and they’ll say the party’s success during the 2018 midterms—which saw a net gain of more than 40 seats—resulted in part from a quiet but effective overhaul of its email strategy.The DNC, looking to put a motivated base front and center during the midterms, took a page out of marketers’ playbooks by personalizing emails sent to supporters in an effort to keep them engaged, involved and motivated to vote. Caitlin Mitchell, the DNC’s chief mobilization officer, said...
Using social media to make connections with customers – Troy Media

Using social media to make connections with customers – Troy Media

Social Media Marketing
Ernest Barbaric is a digital marketing strategist at Ernest Media, lead designer and instructor for digital marketing strategy at the Canadian Marketing Association and founder of the Social Media for Business program at Calgary’s Mount Royal University.Ernest BarbaricWhat’s your feel about how businesses today have used social media to better their bottom line?Barbaric: Social ROI (return on investment) is one of the top challenges for marketers. Sixty per cent of small businesses owners are not able to track ROI from their social media efforts and I believe that is largely due to a lack of focus. Having clear objectives for your social media efforts will help tremendously in tracking and generating ROI / ROE (return on equity).Even asking a simple question like &ldquo...
The spirituality hiding in our self-help New Year's resolutions – Religion News Service

The spirituality hiding in our self-help New Year's resolutions – Religion News Service

Self Help
(RNS) — A new year is upon us and, as of my writing this, I’ve kept most of my resolutions. By the time this column goes live, I — and plenty of us — will have abandoned some, or all, of them. Before we get down about failing again to stick to our New Year’s resolutions, it’s worth reflecting on what, exactly, our resolutions are designed to do. Some of our resolutions are constructive ones: read more books, work more efficiently, exercise daily. Others are negative promises: we vow to banish unwelcome elements from our daily existence, to abandon toxic friendships or habits, to dispense with the bad energy in our lives. In the rhetoric of self-improvement, ridding ourselves of toxicity and bad energy is a matter of our social, physical and emotional ...
5 Components of Voice Technology That Will Benefit Marketing Strategies – Adweek

5 Components of Voice Technology That Will Benefit Marketing Strategies – Adweek

Marketing Strategy
By Winston Binch Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. |4 hours agoThis fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. And for good reason.Amazon recently announced a long list of new Alexa-enabled devices, such as a clock, microwave and a camera, and they have 45,000 skills on their platform. At IO this year, Google announced Duplex, an AI-powered and very human-sounding assistive technology.It might appear that voice is the next big thing, but that’s not the case. Talking is not the new typing. While Amazon has sold 50 million smart...
5 Top Social Media ROI Best Practices for Successful Campaigns – MarTech Advisor

5 Top Social Media ROI Best Practices for Successful Campaigns – MarTech Advisor

Social Media Marketing
Having an effective social media marketing strategy is a mandate for businesses big or small. We analyze five campaigns that adopted social media ROI best practices to optimize their ROI. In one of our previous articles Social Media Marketing Basics: How to Increase ROI from Social?, we discussed top tips to increase ROI from social. Best practices like having killer content, choosing the right platform, effective targeting, engaging the audience, deploying influencers, keeping track of the measurements and the metrics, listening to customers, and using the right tools are key to optimizing your social ROI. A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed...

Kick-start your New Year’s motivation with these 31 top tips – Nottinghamshire Live

Motivation
Don't despair if the resolve behind your New Year's resolutions is beginning to wane.Whether it's losing weight, getting fit, giving up smoking or drinking, saving money or learning a new language - 2019 seemed like it could be your oyster in the heady optimism of the December 31 celebrations. But as a lot of people are probably discovering, words come a lot easier than action. New research has also revealed January 12 to be the date when most give up on their New Year's Resolution. And a lack of motivation (25 per cent) is the leading reason why, according to health and 'well-being' tech firm MINDBODY. Don't despair if your New Year resolve is slipping A spokesman said: "For many, the new year means taking on new challenges, with research conducted by YouGov revealing...
The Hunger Games and the evolution of digital marketing: Five top trends to watch in 2019 – The Media Online

The Hunger Games and the evolution of digital marketing: Five top trends to watch in 2019 – The Media Online

Online Marketing
Imagine a group of teenagers relentlessly fighting for their lives every single day in a constantly changing environment. Much like Charles Darwin’s theory of evolution by natural selection, either they adapt to what is currently happening or they simply die. Where are we right now? Where are we going? Why are we going there? How are we getting there? What potential surprises await us? These are some of the very important questions they have to ask themselves as they get through one grim, near-death experience after the other. Sounds familiar? Yes, you’d be right in saying this briefly describes the edge-of-your-seat thriller The Hunger Games. But you also wouldn’t be too far off if you imagined our digital marketing landscape at the moment. I’ll be the first to ...
Become a social media marketing master for just $29! – Android Central

Become a social media marketing master for just $29! – Android Central

Social Media Marketing
Every job posting you see lately has something in common: they want someone who has experience with social media and marketing. Even at your current job, it seems like the people getting noticed and moving ahead are experts in the world of Instagram, YouTube, and Twitter. How are you supposed to climb the ladder or finally nab the job you really want if your only social media experience is the cat video you posted on Facebook last week? Social media marketing is not as difficult to master as you might think; you just need the right tools and the best teachers to learn it. Fortunately, the folks at Integrity Training has put together a comprehensive, easy to follow program that includes over 28 hours of content spread across 11 courses that will have you certified in social media marketi...
4 Ways that Online Brands Can Prepare for Upcoming Social Media Marketing Trends – EContent

4 Ways that Online Brands Can Prepare for Upcoming Social Media Marketing Trends – EContent

Online Marketing
2018 was certainly a record-breaking year in many regards, but most notably in social media. Consumers are spending more time scrolling through social media platforms than ever before. In fact, a report from the Manifest found that 72% of consumers check social sites multiple times a day, and the average social media usage went up by 59% in this past year alone!Digital ad spending also hit a record peak this year with businesses allocating more of their marketing budgets on social media than ever. Facebook ad spending jumped by 50% from last year, and without a doubt this upward trend will continue on into the next.Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatical...