Monday, January 21News That Matters

Day: January 10, 2019

This smart shopping cart is a self-service checkout on wheels – The Verge

This smart shopping cart is a self-service checkout on wheels – The Verge

Self Help
A couple of days ago, we reported that Kroger and Microsoft were working on a smart shopping solution that uses your phone to scan groceries as you shop. Now, a startup called Caper Labs has taken that idea a step further, and it has built both scanning hardware and a payment terminal directly into a shopping cart, reports TechCrunch. It’s even got a small touchscreen designed to help you navigate the store and advertise relevant promotions. At the moment, the cart’s scanner acts like a traditional barcode reader as you shop, but the company plans to eventually make the process a lot more seamless, thanks to a weight sensor and three image recognition cameras that are built into the cart. You should be able to forget that your items are being automatically scanned at all. Frankly, so l
Obviousness without a Motivation to Combine – Patently-O

Obviousness without a Motivation to Combine – Patently-O

Motivation
by Dennis Crouch Realtime Data, LLC v. Iancu (Fed. Cir. 2019) Interesting obviousness case here regarding motivation-to-combine. The PTAB’s obviousness finding is based upon two prior art references. However, the references are not being combined so-to-speak. Rather, the Board found that the first reference (O’Brien) teaches all limitations of the lossless encoding scheme in Realtime’s claim 1.  The second reference (Nelson) was used essentially to show that the “string encoding” described in O’Brien was the same as the “dictionary-based encoding” in Realtime’s claims. On appeal, Realtime argued a lack of “motivation to combine” the references — based upon longstanding precedent that a “factfinder must ...
Digital Marketing Strategy for Professional Services – Business 2 Community

Digital Marketing Strategy for Professional Services – Business 2 Community

Online Marketing
A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive.In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Let’s start by reviewing some key concepts.Digital Marketing Strategy DefinedA digital marketing strategy is a plan for using digital marketing tools and techniques to achieve a firm’s strategic marketing objectives, such as brand building or new business development. Dig...
Measuring the customer success of live chat: Tips, strategies and best practice – Marketing Tech

Measuring the customer success of live chat: Tips, strategies and best practice – Marketing Tech

Online Marketing Tips
Online marketing offers many advantages over its traditional brethren from a metrics perspective. You can, for example, examine click-through-rates to a promotion, to a blog or to an article to your website, and with eCommerce you then analyse whether that online interaction has led to a number of sales. At the core of this marketing effort is also the ability to collate customer data, which can be used with the help of a customer relationships management (CRM) system to learn more about your customers to improve sales and customer service to develop profitable customer relationships. To achieve the same level of data collation and analysis with traditional offline marketing techniques would take much more time, effort and money. It’s also often said that customers have become ...

25 Motivational Life Quotes To Look To When You're Ready To Give Up – YourTango

Motivation
You got this.Following through on tasks that are considered to be extra or new can be difficult for some of us to complete. Whether it be trying to start a new business from home or finding the motivation to study for the last final before receiving your college degree, we can often times find ourselves full of doubt and ready to give up. One reason many of us feel that we can't get things done is the lack of motivation. Being inspired is what helped create some of the best songs, books, holiday ornaments, recipes and more. It is finding that inspiration that may keep us from our potential! But we have you covered with motivational quotes about life to inspire you to see your goals through and even create new ones.RELATED: 35 Happy New Year Quotes That Prove 201...
Is Your Orthodontic Practice's Referral Marketing Strategy in Trouble? – Orthodontic Products

Is Your Orthodontic Practice's Referral Marketing Strategy in Trouble? – Orthodontic Products

Marketing Strategy
By Roger P. Levin, DDS Whenever you experience a disappointment or failure, you’ll often ask yourself: “Was there any way that I could have avoided this?” or “What did I miss?” It’s the same in the business world. Unfortunately, sometimes there are no red flags, and your practice can experience decline without warning. But just because you had no warning doesn’t mean that there were no indicators. They just weren’t visible to you. I like to call them invisible indicators. Invisible Indicators An invisible indicator is a silent warning that there’s trouble ahead. Your doctor would describe high blood pressure in much the same way. In fact, high blood pressure is often called “the silent killer.” Your blood pressure can be ...
Social media marketing: one more digital buzzword? – BL on Campus

Social media marketing: one more digital buzzword? – BL on Campus

Social Media Marketing
Social media platforms were created with the noble intention of connecting people, but in recent times they have increasingly coming under the microscope for the divisions they create. This visible impact showcases the intrinsic strength of social media — the credibility of its messaging and the velocity with which it spreads. Using these effectively is social media marketing (SMM). The power of this effectiveness is showcased in many socio-political events such as the Arab Spring demonstrations in Egypt and Donald Trump’s presidential election.It is strange that the visible success of SMM is in the political arena and not in the hurly-burly of the marketplace. Propagandists are able to relate to their constituents instinctively and craft messages that resonate with them. Wi...
Here's how Sean Payton used a huge pile of cash to motivate Saints players for NFL playoff run – CBS Sports

Here's how Sean Payton used a huge pile of cash to motivate Saints players for NFL playoff run – CBS Sports

Motivation
Even the best teams in football need motivation and Sean Payton was more than willing to hand the Saints some ahead of their Divisional Round matchup against the Eagles. Payton did it in an extremely creative and smart fashion: he used money.More specifically, Payton trotted out the same motivation tactic he used back in 2009, when the Saints made a Super Bow run, by rolling out a giant case full of cold, hard cash around the Lombardi Trophy to remind his players what's at stake for them if they can win three games. According to Josh Katzenstein of the New Orleans Times-Picayune, Payton hid a giant box underneath a big gold curtain in the locker room during a team meeting on Monday.At the end of the meeting, P...
Larger hogs require rethinking space allowance, marketing strategy – National Hog Farmer

Larger hogs require rethinking space allowance, marketing strategy – National Hog Farmer

Marketing Strategy
By Annie B. Lerner, Mike D. Tokach, Jason C. Woodworth, Steve S. Dritz, Joel M. DeRouchey, Robert D. Goodband, Travis G. O’Quinn, John M. Gonzalez, Emily A. Rice, and Matt W. Allerson. Kansas State University and Holden FarmsMarket pig weights in the United States have continued to increase over the past several years and averaged 282 pounds in 2017. With the expectation that market weights will continue to increase in the future, it is necessary to better understand the optimal floor space allowance required for pigs raised to heavier live weights. In addition to adjusting the initial stocking density of a pen, topping is another strategy that producers implement to provide finishing pigs increased floor space. Topping involves the removal of one or more of the heaviest pigs in...
Inside The Bouqs Co.'s plan to take on the largest online florists – DigitalCommerce360

Inside The Bouqs Co.'s plan to take on the largest online florists – DigitalCommerce360

Online Marketing
The Bouqs Co. is a relatively small online florist, at least compared with online giants such as ProFlowers.com, 1-800-Flowers.com and FTD.com. April Berthene | May 8, 2018 Bouqs, for example, attracted roughly 146,000 total visits in November 2018, nearly a 25% increase from a year earlier, according to digital measurement firm SimilarWeb Ltd. That’s a far cry from ProFlowers  (1.75 million visitors in November...