Tuesday, July 23News That Matters

Day: January 9, 2019

How to Create a Digital Marketing Strategy – BBN Times

How to Create a Digital Marketing Strategy – BBN Times

Marketing Strategy
Today, customers prefer to research about the same product on several websites before making a purchase. And so each company must know how to create a digital marketing strategy that is effective in bringing in a wide variety of customers. Here is how to create a digital marketing strategy: Know your Business What is a digital marketing strategy? In simple terms, a digital marketing strategy is a plan of action with a vision in mind. In order to make such a plan or develop such a strategy, you need to first understand your business. Then you require a good understanding of your customers as well. A digital marketing strategy could be compared to the prescription of a doctor. Just as a doctor is able to treat a patient successfully after diagnosing the ailment; successful digital marke...
Medical marketing skyrockets over past two decades, but oversight remains limited – Healthcare Finance News

Medical marketing skyrockets over past two decades, but oversight remains limited – Healthcare Finance News

Social Media Marketing
Healthcare spending in the U.S. is the highest in the world, totaling $3.3 trillion -- or 17.8 percent of the GDP -- in 2016. To capture market share, and to expand the market, drug companies and healthcare organizations use a wide array of promotional activities, including TV and digital advertising, social media, disease awareness campaigns targeting consumers, and marketing to professionals via free drug samples or consulting payments. In an article recently published in the Journal of American Medical Association, researchers reviewed medical marketing -- the marketing of prescription drugs, disease awareness, laboratory tests and health services to consumers and professionals -- over a 20-year period from 1997 through 2016. They found that while marketing had increased dramatically...
6 Tips about Ecommerce Your Can't Afford to Miss – Small Business Trends

6 Tips about Ecommerce Your Can't Afford to Miss – Small Business Trends

Online Marketing Tips
SEO and PPC take most of the glory for driving sales online, but let’s not forget about another important strategy — content marketing. Often considered as an SEO-related activity, content marketing can be a powerful action plan on its own. Besides generating traffic to attract new customers, content marketing can also build a brand’s image. Through storytelling, ecommerce brands can showcase their values and beliefs to appeal to their readers. Additionally, content can serve to encourage existing customers to repeat purchases by reminding them to come back to the store. What about users who have shown interest in the store by becoming social media followers or joining a newsletter, but who have not made a purchase yet? Content marketing can help turn that audience in...
How Ad-Tech Is Fighting Bot Fraud to Make Social Media Marketing as Safe as Media Content – Adweek

How Ad-Tech Is Fighting Bot Fraud to Make Social Media Marketing as Safe as Media Content – Adweek

Social Media Marketing
|3 hours agoThe net is closing in on fraudsters preying on the online advertising industry with indictments brought against those allegedly involved in perpetrating such crimes in recent years, notably the recent 3ve case is a high profile example.This awakening was brought on by increased action from public bodies such as the FBI aided by help from some of the industry’s most significant names, such as Google, and perpetuated by some of the most powerful marketers in the world voicing their dissatisfaction over the problem.Much of the recent public discussion on fraud in the marketing industry has centered on the phenomena of offenders using malware to run automated ad fraud schemes–understandable given that such deceits are forecast to cost the industry more than $50 billi...
Easy Ways You Can Improve Your Online Marketing – Deadline News

Easy Ways You Can Improve Your Online Marketing – Deadline News

Online Marketing
Photo by Tobias Dziuba from Pexels What have you done to improve your online marketing? All in all, it is thanks to the marketing efforts that you put into your site that people far and wide know about what it is that you do. Whether you are a company or using your website as a personal portfolio, you need to learn how to boost your brand awareness. The quality of the content that you post is always one important factor to consider. Would you ever be inspired to return to a website that is filled with incoherent thoughts and visuals? The chances are that you wouldn’t. On the other hand, the type of digital marketing ads that you invest in will also always play an important role in the traffic that you drive to your site. Still, including an e-commerce site is als...
10 Conversion Copy Tips Every SEO Writer Needs to Know – Search Engine Journal

10 Conversion Copy Tips Every SEO Writer Needs to Know – Search Engine Journal

Online Marketing Tips
As long as you nail your SEO, your writing quality can come in second place. Right?…Nope! Stop right now!Many times, good SEO writing is forgotten by the traditional SEO writer.That includes forgetting about engaging and thus converting a reader to your side – whether that means list sign-ups, opt-ins, or some other action.That’s a sad mistake.Sometimes, engaging copy is better than SEO.Google’s standards demand useful, quality, engaging copy over any other factor – including optimizing your content, optimizing your images, and even making sure your site is mobile-friendly.Writing for users is more important than writing for machines and algorithms.In particular, Google relies on two acronyms to sift the high-quality content from the clunky, usel...
Don't "motivate"– Inspire! – CUinsight.com

Don't "motivate"– Inspire! – CUinsight.com

Motivation
Motivation gets way too much air time in leadership discussions. Motivation is simple… Motivation is nothing more than “providing with a reason to act in a certain way.” And it’s relatively easy to provide these reasons. You can bribe people. In business we call these bribes incentives, contests and bonuses. To a certain degree, this works. But recent studies reveal that after basic needs are met, these bribes don’t work very well and that younger generations are not as motivated by financial incentives. You can scare people. There are obvious scare tactics like open threats or withholding potential rewards such as promotions. There are more...
The Best Digital Marketing Careers for 2019 – Business 2 Community

The Best Digital Marketing Careers for 2019 – Business 2 Community

Online Marketing
If “career change” landed a spot on your list of 2019 New Year’s Resolutions, take a look at the world of digital marketing. As businesses continue to invest in their digital capabilities and new marketing channels gain prominence, there’s never been a better time to consider a career in the field.Just take a look at this omnichannel marketing chart produced by Smart Insights below:Each of the downward-pointing arrows represents a different marketing strategy – and each of these strategies represents a skillset you can hone as you prepare to dive into a specialised, in-demand digital marketing career.But where should you get started? If you’re new to the world of digital marketing, it can be difficult to determine where you’ll fit in. Let’...
The Best Tools For Planning Your Social Media Marketing Strategy – Forbes

The Best Tools For Planning Your Social Media Marketing Strategy – Forbes

Marketing Strategy
SMM, Social media marketing concept. Hands using smartphone with blank screen, copy spaceGetty There are numerous great social media scheduling tools out there – depending on what your needs are, you’re sure to find the right options easily with enough research. However, when you also account for planning and all that entails – collaborating with numerous people (including clients), coming up with ideas and getting them approved, creating workflows – things start to get a bit more difficult. In this blog post, I’m going to talk about some of the best tools for planning your social media strategy. A good workflow will help you come up with better ideas for your social media campaigns (good collaboration often brings out the best idea...
Research highlights the influence social media marketing has on children's food intake – Medical Xpress

Research highlights the influence social media marketing has on children's food intake – Medical Xpress

Social Media Marketing
New research from the University of Liverpool, presented at the European Congress on Obesity today (Wednesday, 23 May), highlights the negative influence that social media has on children's food intake. Current research shows celebrity endorsement and television advertising of unhealthy foods increases children's intake of these foods. However, children are increasingly exposed to marketing through digital avenues, such as on social media, and the impact of marketing by YouTube video bloggers (vloggers) on these outcomes has, until now, not been known. According to a recent report by Ofcom children in the UK now have more access to social media than ever before...