Monday, January 21News That Matters

Day: January 8, 2019

The Urgonight headband trains your brain waves for better sleep – Digital Trends

The Urgonight headband trains your brain waves for better sleep – Digital Trends

Self Help
Many of us suffer from sleep deficiency and/or poor quality sleep. That being considered, CES 2019 is really shaping up to be a great year for sleep tech. One of the companies aiming to help us rest better is Urgonight, which is showing off its non-invasive headband at the show, aiming to help train our brains to sleep better. More CES 2019 coverage Developed by French startup Urgo Group, the headband connects to an app that is worn during three 20-minute sessions each week. During these sessions, the band takes an EEG (electroencephalogram) of your brain and then presents the data on your screen in such a way that helps to train your brain waves to act in a certain manner, a technique known as visual neurofeedback. Urgo says that ...
Guyana Partners With Concept Farm on Marketing Strategy – Travel Agent

Guyana Partners With Concept Farm on Marketing Strategy – Travel Agent

Marketing Strategy
The Guyana Tourism Authority (GTA) is continuing its efforts to introduce the South American country of Guyana to the North American tourism market by hiring Concept Farm, a boutique strategic advertising agency based in Long Island City, New York, to develop a living integrated marketing and communications strategy and action plan for the destination.    The country, which is bordered by Brazil, Suriname and Venezuela, announced its intention to enter the North American tourism market last summer via agreements with Emerging Destinations, Green Team Global, CornerSun Destination Marketing and Small Planet Consulting to introduce the destination to the North American travel industry and drive awareness and travel to Guyana. A GTA spokesperson tells Travel Agent that, with...
SmartSites Hosted Digital Marketing Panel With Google – The Daily Telescope

SmartSites Hosted Digital Marketing Panel With Google – The Daily Telescope

Online Marketing
PARAMUS, NJ – 01-08-2019 (PRDistribution.com) — SmartSites is pleased to announce that we had the privilege of hosting a digital marketing panel with Google – SMARTSITES X GOOGLE Digital Marketing Breakfast. Our audience learnt how to optimize the use of their preferred online marketing channels. SmartSites (www.smartsites.com) is one of the fastest growing digital marketing agencies in New Jersey. Our company specializes in website design, SEO, and PPC in NJ. We are a Google Channel Partner and an Inc. 5000 Honoree two years in a row. In today’s digital world, business owners can only succeed if they make the continuous effort to stay on top of what’s working and what’s not. Social media has caused an information overload, which led to an expon...
5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI – Business 2 Community

5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI – Business 2 Community

Marketing Strategy
qimono / Pixabay‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking.Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. Seemingly every customer believes they have the power to bend the business world to their exact needs. To acknowledge that customers want better service isn’t enough. The digital transformation of business, and the resulting rise of the customer-centered economy, must inform every action your customer success team takes. Now more than ever, winbacks, upsells, renewals, referrals, and feedback can...
Online marketing: tips to convert media buzz into bottom line – FashionUnited UK

Online marketing: tips to convert media buzz into bottom line – FashionUnited UK

Online Marketing
Marjorie van Elven | Tuesday, 08 January 2019 The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example -- while costs vary, it is undeniable taking part in them is a considerable investment in media buzz. But does extra publicity always translate into more sales? Not necessarily, according to Russ Powell, Head of Marketing at Search Marketing Consulting Firm Red Hot Penny. He argues that media buzz doesn’t last as long as it used to in the age of social media, when trending topics succeed each other at short intervals. To get the most out of waves of extra attention, brands must have a smart online strategy. FashionUnited invited him to s...
Account-based marketing: Three tips for account selection strategy – Econsultancy

Account-based marketing: Three tips for account selection strategy – Econsultancy

Online Marketing Tips
Without good account selection, account based marketing is a rather expensive exercise resulting in a lot of hot air and little else. With B2B marketers rapidly adopting account based marketing strategies, approaching account selection right from the beginning is increasingly important.The first list is often straightforward to pull together. After all everyone has a wish-list of companies that they want to work with but haven’t quite managed to as yet. That in itself is not a good approach to selecting accounts – we all have our favourite companies but are they the best fit for the company? How far away from the buying phase are they? More challenging is after that first group – and this is often where it becomes clear that the approach to selecting the first group of...
10 Steps to Creating a Social Media Marketing Strategy – Digital Boom

10 Steps to Creating a Social Media Marketing Strategy – Digital Boom

Social Media Marketing
While every company strives to develop quality products and services, nobody will buy them if they don’t know that they are there. Digital and social media marketing have risen to the forefront of marketing and every company should take advantage of this. What are a few of the ways that businesses can create an effective social media marketing strategy? 1. Define Goals, Strategy, Objectives, and Tactics  The first step in creating a cohesive social media strategy to write an executive strategy that defines the business’s current goals, its objectives, and how this social media strategy will achieve them. A common mistake that many marketers fall in is mixing between goals, strategy, objectives, and tasks. Hence, here are clear definitions of the...
Content marketing trends to watch in 2019 – The Media Online

Content marketing trends to watch in 2019 – The Media Online

Online Marketing
PRESS OFFICE: Google’s number one priority has always been to deliver searchers relevant content. For example, a web page that is optimised for the search phrase, “What are the best coffee shops in Johannesburg?” would be ranked higher than one optimised for “best coffee shops, Johannesburg”. This is because the first term is more likely to be entered by a user than the second as it mimics natural speech and thought patterns. As such, Google is making sure they deliver more helpful content to the user. Google’s algorithm updates and content marketing The updates that Google has done to their search algorithms means that content marketers and copywriters need to change the way that they produce content so that it responds well to Google’s re...
Health hurdles: Over 65's beat youngsters in motivation poll – NutraIngredients.com

Health hurdles: Over 65's beat youngsters in motivation poll – NutraIngredients.com

Motivation
According to Mintel's survey, half (49%) of under-25s say that lack of motivation stops them following healthy habits while just 21% of over-65's believe this is an issue for them.A healthy 63% of adults would like brands to reward them for leading a healthy lifestyle, climbing to 76% of under-25s.The over 65's are less likely to want incentives as many of them already think they already follow healthy habits, with 51% agreeing they do all they can already, compared to just 6% of under-25s.According to the research, young women struggle most with psychological health barriers as they are most likely to lack motivation (57%) and most likely to feel self-conscious when exercising (33%).The top five reasons for not following healthy habits across all demographics were: Cost (26%), &ld...
Three Ways To Improve Your Brand's Marketing Strategy – Forbes

Three Ways To Improve Your Brand's Marketing Strategy – Forbes

Marketing Strategy
GettyGetty Whether your brand is operating on a limited budget or has deep pockets, it’s important to optimize marketing strategies in order to maintain a flourishing business. As marketers, we are always trying to be one step ahead of customers, clients and competitors. Through my company’s ever-evolving strategies and based on our experience assisting more than 700 consumer brands, we’ve compiled three takeaways every marketer should consider when reevaluating plans and tactics. Gather data and turn numbers into action. Many sales and marketing agencies, including our own, utilize key research and insight platforms, such as SPINS, Mintel and Nielsen, to gather data on consumer trends, feedback and purchasing habits. Those data points can help a...