Monday, January 21News That Matters

Day: January 7, 2019

The Self-Care Challenges That Shaped These Entrepreneurs – Forbes

The Self-Care Challenges That Shaped These Entrepreneurs – Forbes

Self Help
It’s easy to get caught up in the myth that other people have it way more together than we do or that people we look up to have always been where they are. The truth is that behind every public-facing “after” version we see is a story, one that often includes challenges and learning experiences. Those challenges we face can ultimately help us build resilience and teach us about self-care and self-compassion. Here, three women share their stories. Photographer Victoria Gamlen views her personal struggles as her greatest assetsEthan Pombo Victoria Gamlen Victoria Gamlen, a portrait and lifestyle photographer, calls her struggles with mental and emotional health the greatest assets in her career. “They’ve allowed me the opportuni...
What Really Drives Runners to Go Really, Really Long? – runnersworld.com

What Really Drives Runners to Go Really, Really Long? – runnersworld.com

Motivation
We all have our own reasons for why we put in our miles. Running helps us cope with our personal woes. It keeps our hearts, minds, and bodies strong and healthy. It allows us to challenge ourselves, gives our days purpose, and connects us with the larger running community.These motivations push us through workouts and finish lines, whether they are 5Ks or ultramarathons. But do the reasons pushing us differ depending on which distances we run? Researchers from Switzerland sought to answer just that—and it turns out, there are some pretty obvious differences.In the study, which was recently published in Psychology Research and Behavior Management, researchers asked 1,539 volunteer Polish runners to complete an online questionnaire about their motivations to run. They divide...
Chipotle's New Marketing Strategy Embraces Current Diet Trends – Mon., Jan. 7, 2019 – O'Dwyer's PR News

Chipotle's New Marketing Strategy Embraces Current Diet Trends – Mon., Jan. 7, 2019 – O'Dwyer's PR News

Marketing Strategy
Ronn Torossian You might’ve heard of paleo, keto or Whole30. Maybe you know a friend who’s on one of these diets or has tried it, or maybe you’ve witnessed an argument about whether these diets work. Now Chipotle has entered into this conversation. Eager to promote itself as a healthy alternative, the fast-casual chain has recently added to its menu several new options, a series of “Lifestyle Bowls” introduced to fit the needs of customers trying out these trendy new diets. Chipotle’s new “Lifestyle Bowls” include Whole30 Salad Bowl, Paleo Salad Bowl, Keto Salad Bowl and Double Protein Salad Bowl. The company recently released a statement, saying “These first-to-category, diet-driven menu offerings are helping those who have co...
Aflac Launches New Marketing Strategy Featuring What 'Aflac Isn't' to Shed Light on Everything Aflac Is – PRNewswire

Aflac Launches New Marketing Strategy Featuring What 'Aflac Isn't' to Shed Light on Everything Aflac Is – PRNewswire

Marketing Strategy
"Research illustrates that Aflac's brand recognition is extraordinarily high, thanks to the much-loved Aflac Duck, but many consumers still do not understand what Aflac is – they simply know we are insurance and our name," said Aflac Senior Vice President, Chief Brand and Communications Officer Catherine Hernandez-Blades. "To understand why our education has stalled, we conducted extensive research and found that consumers don't understand Aflac and how our products can help them, yet they think they do. We leveraged this insight to build a new strategy designed to get consumers to stop and think about their misperceptions and what 'Aflac Isn't' so they can begin to understand what Aflac is, how we are relevant in their lives ...
Self-Care getaways and retreats to help you relax, relate, release – TheGrio

Self-Care getaways and retreats to help you relax, relate, release – TheGrio

Self Help
(Photo: Fotolia/Olly)Self-care. It’s an act we crave and a hashtag we rediscover each time our bodies tell us it’s time for a little break. As the saying goes, you can’t fill other people’s wells when yours is empty. If you’ve put off giving your body and mind time to recharge, what better opportunity than at the beginning of the new year to show yourself some love? There are a number of hotels and retreats designed to help you focus on giving your body the reset that it needs. From group retreats or rolling solo with a fitness routine, diet overhaul, or meditation focus, here are a few places to get you started and get you right in 2019.BodyHoliday- St. Lucia Traveling to a secluded cove on a white sand beach is not a bad way to set the scene for self-care...
Exploring How Neuroscience Can Affect a Marketing Strategy – Adweek

Exploring How Neuroscience Can Affect a Marketing Strategy – Adweek

Marketing Strategy
|2 hours agoEven in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It’s hard to measure how your content affects people.Mention ROI, and most brand marketers go white from memories of a budget meeting gone wrong. Impressions, page views, shares, scroll depth, time spent, brand lift: The best metrics the web has to offer still fall short and pale in comparison to the hard-dollar ROI of direct response marketing.After all, it’s much easier to tie revenue to direct response programmatic ads, which trigger immediate transaction, than stories designed to change how people think. This has made good branded content a tough sell, even if our gut tells us those stories are making an impact. We lose out on budget to crappy ads that s...
Marketing has a ‘ghosting’ problem – Digiday

Marketing has a ‘ghosting’ problem – Digiday

Online Marketing
Two months ago, staffing firm Aquent Studios was working with an ad agency client to fill a digital marketing strategist role. The firm found who they believed to be the perfect candidate after five rounds of interviews, negotiated a higher salary for the individual and had them sign a contract, only to be alerted by the agency that, on the first day of work, the person never showed up and could not be reached through email, text or social media. The new hire, by all accounts, “ghosted.” Ghosting, a term typically used to describe unresponsive dates who disappear without explanation in the online dating world, is now afflicting employers in the marketing industry. Recruiters at ad agencies and staffing firms filling roles at agencies and brands’ in-house agencies said ...
Digital Marketing Trends That 2019 Will Bring Us – The Frisky

Digital Marketing Trends That 2019 Will Bring Us – The Frisky

Online Marketing
As we all know online marketing trends beat the traditional methods by far and the benefits of the same are huge. First of all, the online is cheaper and more effective as you can reach a bigger audience in a shorter span of time. Along with that, online marketing allows you to reach just the right target group instead of sending and promoting your products to people that aren’t interested in a certain niche. And last but not least online marketing is always developing and stays up to the trends that modern technology offers us. While there are some marketing trends like social media and SEO that stay, others go as the year passes and that is why we will be facing multiple new ones in 2019. Now, knowing the upcoming trends is vital as you will be able to prepare and figure ou...
The motivation to serve on City Council – Lincoln Courier

The motivation to serve on City Council – Lincoln Courier

Motivation
So, we’ve all had our first taste of 2019.  We’re in the fifth day of the new year, and some inner force is wanting me to look back.  That internal energy is also engaged in a tug of war with another force coaxing me to look to the future.I don’t like these personal, internal conflicts, so I’m caving to both urges – a look forward, another on the historical side and perhaps, a smidgeon about the present – all as they relate to The Great Think Tank of Lincoln, aka Lincoln City Hall.  Perhaps, more on target, the Lincoln City Council.Let’s begin with today and with this confession:  City council members, also known as Lincoln aldermen, I barely know you. For me, it’s a strange feeling.  In a time span of almo...