Friday, May 24News That Matters

Day: January 6, 2019

From sleep to restorative exercise, 2019 wellness trends are about owning self-care – NBC News

From sleep to restorative exercise, 2019 wellness trends are about owning self-care – NBC News

Self Help
Get the Better newsletter.SUBSCRIBEJan. 6, 2019 / 5:06 PM GMTBy Nicole SpectorIt wouldn’t be a New Year if there weren’t a trove of wellness trends in the annual forecast, and 2019 is no exception.In researching some of the hottest trends, I noted a unifying theme: taking mindful ownership of self-care. Whether it’s exercising at home, optimizing sleep or even the quest for better skin, these trends reflect an awareness of the importance of putting in the time to get the benefits.With growing interest in at-home workouts, fitness doesn’t have to cost much. Sleeping is free, and in looking at our round up of 2019 diet trends, eating well doesn’t have to be expensive — but it does take some effort.Generally, we’re seeing less of a spotlight on acq...
Strategic Video Marketing: How to Match Your Videos to Your Content Goals – Business 2 Community

Strategic Video Marketing: How to Match Your Videos to Your Content Goals – Business 2 Community

Marketing Strategy
Video marketing is insanely effective.That’s something I can say with confidence since I have the numbers to back it up.That being said, harnessing videos’ amazing potential to engage your audience and deliver your message effectively isn’t something that “just happens”. It isn’t a happy accident.Instead, it is the result of a careful study of a company’s specific goals for a piece of content, and a deep understanding of the audience it is intended for. Tailoring the qualities of one to meet the demands of the other, improving the chances it will perform appropriately.The thing is that this is easier said than done. Especially if you are new to video marketing and lack the experience about which formats work best to which ends.Today, I want to t...
7 Tips to Motivate Yourself to Exercise – Care2.com

7 Tips to Motivate Yourself to Exercise – Care2.com

Motivation
Is exercising more often one of your New Year’s resolutions? Having trouble getting started? If you’re not already a fitness buff, it can be difficult to begin — and stick to — a new workout routine. But there are several ways to set yourself up for success. Try these seven science-backed tips for exercise motivation. 1. Change your mindset First things first. If you’re having trouble with exercise motivation, you might be due for an attitude adjustment. Instead of seeing exercise as a hassle, too exhausting, the worst part of your day and so on, view it as an essential, positive component of your self-care. Prioritize health over struggling to achieve unrealistic goals. Working out should make you feel happy, healthy and strong — not be a drag on you...
6 Tips To Marketing with Instagram – thesportsdaily.com

6 Tips To Marketing with Instagram – thesportsdaily.com

Online Marketing Tips
By: Ashley Graves | January 5, 2019 Instagram was initially designed to allow people to share their personal photos with friends and family. However, Instagram has also been used effectively as a marketing tool. Currently, this social media platform has close to 900 million active users, with 20 million of such accounts being handled by business organizations. But, even with this popularity and the immense marketing potential it offers, many are yet to maximize on it as a way to take their businesses to the next level. Below are a few tips you can get to implement in order to market your business or brand on the Instagram platform. Partner With Instagram Influencers Using influencers has been a strong marketing strategy for many businesses on soci...
Can Facebook Help You Get Your Wellness on Track? – Psychology Today

Can Facebook Help You Get Your Wellness on Track? – Psychology Today

Motivation
The long tradition of in-person social support groups through programs such as Weight Watchers is shifting with its rebranding as “Wellness that Works” (still WW but with a different meaning). In a recent interview with Boston Public Radio’s (WBUR) Meghna Chakrabarti, WW’s President and CEO Mindy Grossman defended the move by noting that “What we're providing them today is so much more than just a weight and nutrition program. What we’re focused on is what you put in your body, how you move your body, how your mind supports your efforts, how can we motivate and inspire you? And very importantly, how can we give you a community for inspiration?” Critics argue that the rebranding was necessary to keep WW current, but that with the chief focus prim...