Thursday, March 21News That Matters

Day: January 5, 2019

Can Facebook Help You Get Your Wellness Motivation on Track? – Psychology Today

Can Facebook Help You Get Your Wellness Motivation on Track? – Psychology Today

Motivation
The long tradition of in-person social support groups through programs such as Weight Watchers is shifting with its rebranding as “Wellness that Works” (still WW but with a different meaning). In a recent interview with Boston Public Radio’s (WBUR) Meghna Chakrabarti, WW’s President and CEO Mindy Grossman defended the move by noting that “What we're providing them today is so much more than just a weight and nutrition program. What we’re focused on is what you put in your body, how you move your body, how your mind supports your efforts, how can we motivate and inspire you? And very importantly, how can we give you a community for inspiration?” Critics argue that the rebranding was necessary to keep WW current, but that with the chief focus prim...
Digital Marketing Strategies Tips For 2019 – BW Businessworld

Digital Marketing Strategies Tips For 2019 – BW Businessworld

Online Marketing Tips
The white and black chequered flags have been waved as companies are racing through the final lap of the calendar year. This is also a call to prepare to gain a significant head start in the coming year. The accelerated development in technology and interconnectivity must be imbibed in future digital marketing plans – paving a direct passage to modern companies’ overall growth. The following key digital marketing trends can help catapult businesses in 2019.Artificial IntelligenceArtificial intelligence (AI) has always divided opinion: one side has embraced the ease offered, while the other has always been wary of how it may leave many unemployed. However, the merits have been particularly evident in applications like the development of chatbots, that is, software that aids o...
The Best B2B Email Subject Lines: 44 Ideas by Personality Type – Customer Think

The Best B2B Email Subject Lines: 44 Ideas by Personality Type – Customer Think

Online Marketing Tips
Email is still among the most effective B2B marketing channels, but that doesn’t mean game-changing marketers are using the same email tactics that worked in 2014. There’s little question that email drives results or revenue. According to a Chief Marketer study, email is the largest source of new leads for 53% of marketers. Additionally, 58% of respondents said email is the highest-ROI channel for leads. Key decision-makers’ inboxes are cluttered with emails, making their tolerance for poorly-executed messages low. According to research cited in Fast Company, an estimated 80% of messages that hit an executive’s inbox are a “total waste.” In 2019, B2B marketing organizations should adopt new email marketing ...
SoCal veteran teaches kids discipline, motivation in leadership academy – KABC-TV

SoCal veteran teaches kids discipline, motivation in leadership academy – KABC-TV

Motivation
LOS ANGELES (KABC) -- Many veterans say they learned discipline, leadership and confidence while in the military.And it's those skills one local vet is teaching young kids through his nonprofit foundation. Carl McCrary is teaching his young students about facing down bullies."The way you stand, the way you look, your facial expression, all of those things, they will sort of make the bully think twice," he said.McCrary wants young kids to know how they can face difficult situations using the lessons he learned while in the military. Things like life skills, confidence and respect.He's the CEO and Founder of the nonprofit Heroes Rescue Mission which runs the Young Heroes Leadership Academy.McCrary was in the Navy for 6 years, serving on the USS Constellation. When he came home, he graduat...
How To Choose The Right Digital Marketing Agency For You In The Middle East – Entrepreneur

How To Choose The Right Digital Marketing Agency For You In The Middle East – Entrepreneur

Online Marketing
Four factors to look out for as your business prepare to hire a digital marketing agency in the Middle East. January 4, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. If you are attempting to grow your business, it is no surprise that digital marketing can help you accomplish that. With the ever-growing popularity and access to the internet in the Middle East, your target market is likely searching for what you offer. The key is to gain exposure and present your company in a way that is authentic and provides unparalleled value to the customer.In ...
Quick-Vanishing Social Media Stories are Here for the Long Haul – MarTech Advisor

Quick-Vanishing Social Media Stories are Here for the Long Haul – MarTech Advisor

Social Media Marketing
Social media has become an ingrained aspect of our everyday lives. As consumers’ demands increase and expectations rise for real-time content, brands need to ensure their social presence and reputation is stronger and more relevant than ever. The latest trend is a growing appetite for authentic content, especially Stories, says, Jen Forrest, Director of Social Media at DEG. A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! Download Wake, eat, work, and go home—and throughout it all, log on to social media networks. This seems to be the daily routine of the average person in 2018. A...
19 self-help books for 2019 – Houston Chronicle

19 self-help books for 2019 – Houston Chronicle

Self Help
In 2018, more than 50 percent of Americans resolved to save more money while 45 percent resolved to lose weight or get in shape, according to data from statista.com. This year, surveys are predicting more of the same, with 38 percent of Americans hoping to exercise more or lose weight and 37 percent trying to save money, according to offers.com. Even though the odds are against keeping a resolution past February, setting an intention is the start of positive change. Here are 19 books to help you start 2019 on the right track. Money management ...