Friday, May 24News That Matters

Day: January 3, 2019

Paid search ad trends: What gets people clicking? – Netimperative

Paid search ad trends: What gets people clicking? – Netimperative

Online Marketing
Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research. The study, from Clutch, surveyed 506 people who have clicked on a paid search ad in the past month to learn the reasons why people click on paid search advertisements. It found that people click on paid search ads that provide the most relevant information to their online search, which depends on the site they search on and the information they are looking for. Businesses can bid on search engine advertising – ads that appear among search engine results listings – using Google Ads, Amazon Advertising, Bing Ads, YouTube, or other search advertising platforms. Bu...
Money, happiness & crystals: 19 self-help books for 2019 | Produced by Advertising Publications – The Seattle Times

Money, happiness & crystals: 19 self-help books for 2019 | Produced by Advertising Publications – The Seattle Times

Self Help
In 2018, more than 50 percent of Americans resolved to save more money while 45 percent resolved to lose weight or get in shape, according to data from Statista.com. This year, surveys are predicting more of the same. Even though the odds are against keeping a resolution past February, setting an intention is the start of positive change. Here are 19 books to help you start 2019 on the right track. For money management “Women and Money” by Suze Orman ($24): In this revised and updated edition of her landmark book, Orman offers a new Financial Empowerment Plan for a new generation of women. Learn to protect your finances, spend wisely and build savings as well as gain insight on how to invest what you have with confidence. “Beyond Bless...
Self-Care in Middle Age: It's Okay to Say No – Next Avenue

Self-Care in Middle Age: It's Okay to Say No – Next Avenue

Self Help
January 3, 2019 Credit: Adobe Stock Saying no might be one of the healthiest decisions you can make in your fifties and sixties. That’s because your physical and mental health is directly correlated to the activities and tasks you sign up for. All of us are given 24 hours in a day and we need to choose wisely. Not surprisingly, Boomers are not very good at saying no. We’re card-carrying members of the Sandwich Generation — often caring for aging parents at the same time as our partners and grown children. We’re not ones to turn away from an opportunity to chair a committee for a cause dear to our hearts, which may coincide with taking Mom or Dad to frequent doctor appointments. We’re famous for relishing long work weeks ...
Digital marketing strategy 2019: How to take advantage of the latest trends – ClickZ

Digital marketing strategy 2019: How to take advantage of the latest trends – ClickZ

Marketing Strategy
A digital marketing strategy needs to be frequently revised to stay successful. Here are the latest trends to keep an eye on for 2019. Technology keeps evolving and we all need to keep up with the latest trends to make sure that we develop successful marketing tactics. It’s the perfect time to reflect on what worked the past year and how the latest trends will affect our marketing strategies in 2019. Here are the key trends you need to know and how to include them in your current digital marketing strategy. Video Video consumption is not expected to slow down. As more social platforms invest in video content, marketers are investing in video to engage their audience. However, it’s not enough to create videos with no clear obj...
PR management firm Cision is acquiring Falcon.io to expand into social media marketing – TechCrunch

PR management firm Cision is acquiring Falcon.io to expand into social media marketing – TechCrunch

Social Media Marketing
Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social media management company to make sure it has a foothold in the medium. Cision, which provides press release distribution, media monitoring, and other PR services to businesses and the media industry, has acquired Falcon.io, a startup founded in Denmark that lets companies post, manage and analyse their presence on social media platforms. Terms of the deal are not being disclosed, the companies tell me, but the whole of the Falcon team, including CEO/founder Ulrik Bo Larsen, are joining the comp...
Motivation Is Not Really Required to Succeed – Entrepreneur

Motivation Is Not Really Required to Succeed – Entrepreneur

Motivation
Progress comes from establishing smart systems and habits, then getting out of your own way. January 3, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Motivation influences our needs, desires and actions. It exists on a spectrum from zero interest to an off-the-charts drive to take action. And it often comes naturally. After all, no one needs an extra nudge to flee a burning building.In lower-stakes scenarios, though, procrastination can take over. Should you initiate that tough conversation or hope things blow over in time? What about hitting the gym now versus starting your new wellness program next week? &ldquo...
Top 5 Trends For Marketing Strategies In 2019 – http://cbtnews.com/

Top 5 Trends For Marketing Strategies In 2019 – http://cbtnews.com/

Marketing Strategy
Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes to consumer satisfaction, paying attention to the current trends is a good way to stay ahead of the competition. There were a number of prevailing trends in 2018 that were well worth considering and implementing. Below is a quick refresher on what worked well in 2018.1. Authentic face to face communication.We have become a very visual society. This is evident from the prominence of social sites such as Instagram and snapchat. They are all about pictures, videos and personal stories and marketing in this generation requires no less. People want to be stimulated and entertained. They want to feel like the have a deep and personal connection to the bran...
Start the Year Strong with These Digital Marketing Strategies – Eric Mercado, Force Marketing – http://cbtnews.com/

Start the Year Strong with These Digital Marketing Strategies – Eric Mercado, Force Marketing – http://cbtnews.com/

Online Marketing
Successful digital marketing strategies are more important now than ever for your dealership, but how can dealers accurately measure their online engagement? On today’s show, Jim speaks with Eric Mercado, Chief Sales Officer for Force Marketing to discuss the best marketing practices to implement at your dealership in the new year.VIDEO TRANSCRIPT:Jim Fitzpatrick: I want to pick your brain a little bit, Eric, so welcome to the show.Digital Marketing Strategies for Your Dealership to Use This YearEric Mercado: Thanks for having me. It’s always a pleasure.Jim Fitzpatrick: Sure. What are you telling your clients and dealers, and their marketing teams to focus on in 2019, to just crush it as we see some headwinds coming down the pike for new car sales in 2019?Eric Mercado: ...
Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising – Marketing Land

Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising – Marketing Land

Online Marketing
Here’s our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the web.From Marketing Land:20 expert predictions: Here’s what successful marketers will do in 2019Jan 2, 2019 by Wendy AlmeidaFrom automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’Jan 2, 2019 by Brittany PageImplementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.Want to create better experien...