Sunday, November 17News That Matters

Day: January 2, 2019

The lay of the marketing landscape in 2019 – PR Daily – PR Daily

The lay of the marketing landscape in 2019 – PR Daily – PR Daily

Online Marketing
Developing your brand and highlighting your organization have never been cheaper, yet never more difficult. The rise in online marketing has been a boon for startups looking to make a splash amongst young consumers. Plenty of marketers salivate over the term “disrupt” with an eye to dislodging manufacturing juggernauts. For brands that used to enjoy marketplace dominance, keeping their hold on their market share has become more tenuous. Some consumers even report not being a “brand person.” NPR reported: Think about the last time you went to the supermarket. You probably spent no more than a few seconds choosing from all the different brands of toothpaste, frozen peas or oatmeal. Those few seconds used to b...

Five Content Marketing Trends For 2019: What You Need To Know – TechBullion

Online Marketing
Digital marketing is one of the emerging and the most rapidly changing trend in -all- industries. To stay competitive in the online marketplace, you’ve to remain imperative and up to date with the emerging content marketing trends in your business arena. Here are five trends for 2019 you need to embrace to survive the stiff competition in the marketplace. 1. The Voice Search Trend Recently, the voice search trend has been on the rise, where many consumers term is essential. According to a recent report done by Edison R...
Should Facebook Still Be Part of Your Social Media Marketing In 2019? – Black Enterprise

Should Facebook Still Be Part of Your Social Media Marketing In 2019? – Black Enterprise

Social Media Marketing
Many small businesses are trying to decide on their social media marketing in 2019. Marketing for most small businesses is often not a priority, but it should be. How else will people learn about your product or services? Word of mouth? Well that might have worked 15 or 20 years ago, but does not work now. Today’s audience does not “talk” to each other; they text, chat, and wave to each other online. Small businesses can compete in the social media realm so long as they have a strategy. For the first time in social media history, Facebook is in the number three spot for social networks, just behind YouTube and Google. Facebook still has 1.47 billion people logging in daily with more than 70% in the United States. Therefore, Facebook is still a safe and lucrative place ...
Digital marketing in 2019: Here’s where we’re headed this year – Marketing Land

Digital marketing in 2019: Here’s where we’re headed this year – Marketing Land

Online Marketing
From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. The momentum sparked in 2018 is on track to accelerate in 2019 as technology advances and our digital-driven world continues to evolve. Here are the top trends I expect to dominate the landscape in the new year.Connected TVAs anticipated, we saw advertising via connected TV (CTV) become more prevalent in 2018, doubling its growth over the past year. Reaching 38 percent of video ad impressions in the second quarter of 2018, CTV overtook mobile, which accounted for 30 percent of video ad impressions according to Extreme Reach. With traditional cable subscriptions on the decline and CTV viewership consistently on the rise—projected to reach 190 mi...
Shine brings its female-focused self-care app to Android – TechCrunch

Shine brings its female-focused self-care app to Android – TechCrunch

Self Help
Shine, one of the many apps capitalizing on the growing self-care trend, has now brought to Android devices its app used by 3 million people. Originally launched as a simple messaging bot that doled out life advice and motivation, Shine has grown over the years to become a larger self-help platform aimed largely at the millennial crowd — and, in particular, millennial women. As of Shine’s $5 million Series A round last April, the app’s user base was 70 percent female, and 88 percent were under the age of 35. Since then, it has added another million to its then 2 million users. That growth came despite Shine having missed the mark at times, as with its failed life-coaching subscription product that never emerged from testing. Today, Shine’s focus is on personal g...
5 Simple Self-Help Steps To Succeed And Make 2019 Your Best Year Ever – Forbes

5 Simple Self-Help Steps To Succeed And Make 2019 Your Best Year Ever – Forbes

Self Help
PexelsPexels Royalty Free The holiday season is a whirlwind of activities leaving little time to relax and decompress. You’re more exhausted when you return to the office than before the holidays. Somehow, you need to summon up the strength to get back on track. It won’t be easy and you’ll have to push yourself. Start by fighting back against the temptation to say,  “I’ll gradually ease back into the swing of things. I’ll hang around the house and sleep all weekend, then I’ll be ready to start focusing on my career.” Let’s dispense with the procrastination and start right now. Since you are reading this piece, it's clear that you have drive, ambition and motivation. You should congratulate yourself,  ...
5 Social Media Marketing Trends to Win in 2019 – MarTech Advisor

5 Social Media Marketing Trends to Win in 2019 – MarTech Advisor

Social Media Marketing
As you prepare for 2019, here are five social media marketing trends that you must consider while creating your social campaigns. Social media is always evolving, and so are the content consumption habits of users. Marketers must keep themselves abreast of the latest trends so that they can equip themselves to better plan and devise their social marketing strategy. A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! Download As a marketer, do keep the following top five social media marketing trends in mind for 2019: 1. The Rise of User-Generated Content Today a customer conducts thorough res...

Managing Motivation – Window Film magazine

Motivation
As a business grows, one of the most important aspects is attracting the right people to be a part of your team. It’s then equally (if not more) vital to keep those same people happy, committed and motivated. In addition, as the expectations and requirements of staff and teams continue to shift, it’s critical not underestimate the significance of getting this right. In my experience when it comes to generating and maintaining staff morale, it pays to be creative. It’s an opportunity to show you’re thinking about things, a chance to illustrate there’s a genuine desire to produce a positive atmosphere and experience at work. Staff events are by no means a new concept but, getting colleagues together away from the workplace has always been a good way of enjoyi...
Why Social Media Marketing Is Crucial for Your Local Business – Search Engine Journal

Why Social Media Marketing Is Crucial for Your Local Business – Search Engine Journal

Social Media Marketing
How many people do you think use Facebook actively every month?Your estimate might actually be low.Let’s talk about the numbers:Statista reports that the number of Facebook users in the U.S. (as of October 2018) had reached a whopping 204 million users.Combine this with the fact that the overall U.S. population is around 327 million, and you can derive that 2 in 3 U.S. citizens are actively using Facebook. At this point of this guide, now that you know the value of the organic search, you may be looking for other ways to promote your local business.Facebook (and other relevant social media platforms) can substantially help your local business grow.If you do it right. This begs a natural question:How exactly can your business benefit from being present on social media channels?We d...
5 Crucial Components of a 2019 Content Marketing Strategy – Atlanta Small Business Network

5 Crucial Components of a 2019 Content Marketing Strategy – Atlanta Small Business Network

Marketing Strategy
It’s never been more important to nail your content marketing strategy. In an increasingly noisy marketing landscape, brands optimizing their outreach efforts for eyeballs will be the victors in terms of customer acquisition. According to a Statista Research study, 61% of survey respondents indicated content creation was their top priority. If you are a brand builder focusing on creating a stellar marketing strategy for 2019, it is imperative you know where to spend the bulk of your time. Understanding the types of content consumers are looking for will allow you to increase your marketing ROI (return on investment) while reducing your chances of wasted marketing expenditures. To ensure your 2019 content marketing strategy is optimized for success, following are five crucial compo...