Wednesday, November 13News That Matters

Day: December 29, 2018

University offering digital marketing certifications | 2018-12-26 – grbj.com

University offering digital marketing certifications | 2018-12-26 – grbj.com

Online Marketing
An area university is offering a new digital marketing professional development program.Grand Valley State University now is offering a course that includes certifications in Google Analytics, Google Ads, Marketo, Hubspot Email and the TradeDesk, as well as opportunities for hands-on learning and collaboration, and mentorship from industry leaders. The course also prepares students to take Facebook's Blueprint Certification but does not cover the cost of this certification. GVSU’s Center for Adult and Continuing Studies piloted the program this fall and will open the four-month long program Jan. 15. The program’s format consists of live virtual and online content, as well as in-person small group work, networking and collaboration opportunities. The digital mar...
Lessons From the NBA Greats on Motivation – Entrepreneur

Lessons From the NBA Greats on Motivation – Entrepreneur

Motivation
Jesse LeBeau shares his journey from small-town Alaska basketball courts to becoming a youth speaker and motivator. December 29, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Inspiring teenagers is no easy task, especially for their parents. Jesse LeBeau, streetball phenom turned youth speaker, actor, and author discusses how his dreams of basketball glory evolved over time, eventually leading him to share his story with countless teens worldwide. Jesse discusses the role that attitude and self-esteem play in the lives of teenagers, and how his “underdog” status helps him to more easily connect with audiences.Host David Meltz...
Arsenal Have More Motivation Than Most To End Liverpool's "Invincible" Season – The Liverpool Offside

Arsenal Have More Motivation Than Most To End Liverpool's "Invincible" Season – The Liverpool Offside

Motivation
If Liverpool make it through the next two matches unbeaten (or better yet, with two more wins), we know three things will happen: 1) Liverpool will be at worst 2 points clear of Tottenham and 5 points clear of Manchester City. 2) The Reds will be big title favorites with 17 matches to go (and only 3 more against the “Big 5” plus Manchester United). 3) The current gentle murmurs about an “invincible” season will start getting louder and louder. On this last point, perhaps it is good that we’re facing Arsenal now, and not say, closer to the end of the season. The Gunners are the only modern English side (apologies to the 1888/89 Preston North End squad) to earn that “Invincibles” moniker with the fantastic 2003/04 run, and Arsenal would like t...
Self-Care: 12 Ways to Take Better Care of Yourself – Psychology Today

Self-Care: 12 Ways to Take Better Care of Yourself – Psychology Today

Self Help
Source: Pixabay Why Self-Care Matters It’s so important to make sure you take good care of your body, mind, and soul every day, not just when you get sick. Learning how to eat right, reduce stress, exercise regularly, and take time-out when you need it are touchstones of self-care and can keep you healthy, fit, and resilient. Why Do We Often Fail at Self-Care? Practicing self-care isn’t always easy. Most of us are crazy busy, have stressful jobs, or are supporting families. Me-time is usually last on the agenda. Worse, we can sometimes feel guilty about taking the time required to take care of ourselves. So getting started with self-care can be challenging. How Do You Engage in Self-Care? Fortunately, there are many things you can do to engage in self-care...
Twelve Trends That Will Impact Social Media in 2019 – MarTech Series

Twelve Trends That Will Impact Social Media in 2019 – MarTech Series

Social Media Marketing
As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning.1. DataToday’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then, businesses see KRAs merging, departments shuffling, and business processes re-aligning all thanks to ‘data.’As brands become increasingly data-savvy, it is their duty to segregate data — into clean and dirty. Owning petabytes of data might be every stak...
3 Digital Marketing Technology Trends That Will Define 2019 – The Content Standard by Skyword

3 Digital Marketing Technology Trends That Will Define 2019 – The Content Standard by Skyword

Online Marketing
Fresh phones, home gadgets, and entertainment devices all fly off digital shelves from Black Friday through New Year’s. For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Half the battle is knowing what tech deserves your brand’s immediate attention. To help you out, we’ve pulled together three up-and-coming technology developments and looked at what they might mean for your brand. Trend One: Tech on a First-Name Basis For decades, sci-fi nerds have watched their favorite space explorers talk to their spaceships and robot assistants. Today, the technology we thought existed only among ...
How Your CRM Helps You Align Your Sales & Marketing Strategy – Customer Think

How Your CRM Helps You Align Your Sales & Marketing Strategy – Customer Think

Marketing Strategy
Unsplash.comEvery business wants to increase sales volumes. To achieve that businesses need to not only actively look for new customers but to retain the existing customers. That means bringing the two teams together to develop common metrics, definitions, share goals, and all lead generation strategies Aligning your sales and marketing strategies around a single revenue cycle will increase sales productivity and thus improve ROI. Here are some of the ways your CRM software can help you improve your organizational marketing and sales strategy: Improved inter-departmental communication According to a report by Workfront’s Marketing State of Work Report, marketers are highly distracted by excessive emails and wasteful meetings. The report further revealed that miscommunication was...