Saturday, May 25News That Matters

Day: December 24, 2018

CNM to offer social media marketing certificate – Albuquerque Journal

CNM to offer social media marketing certificate – Albuquerque Journal

Social Media Marketing
ALBUQUERQUE, N.M. — Central New Mexico Community College has approved a new social media marketing certificate, a program it developed in conjunction with Facebook.Donna Diller, CNM’s dean of the School of Business and Information Technology, said the college’s governing board approved the certificate in November. The program will officially launch in January, though Diller said students were able to take classes that count toward the certificate during the fall 2018 term.“We’re really excited to provide this education for our students,” said Diller. “CNM is here when the workforce needs updated training in response to changes in the industry . . . We’re excited to continue working with Facebook.”ADVERTISEMENTSkipFacebook, which is b...
2019 Will See a Change in How Sports Are Processed Over Social Media – Adweek

2019 Will See a Change in How Sports Are Processed Over Social Media – Adweek

Social Media Marketing
|2 hours agoThis past year in the world of sports has been full of new advancements, conversations and controversies on social media.Through social sponsorship, brands moved into the forefront and commanded the narrative on social media during major moments, from Coca-Cola capitalizing on the Boston Red Sox’s triumph in the World Series to Fortnite launching a partnership with the NFL. Data privacy became an everyday conversation topic as the Cambridge Analytica story brought the topic to the front page. Esports continued to emerge as a powerful new vertical for branded activations, with new streaming stars and grander arenas for competitions seemingly popping up overnight. And that’s just scratching the surface.As social media and the way we use it continues to evolve, it&r...
The Up-To-Date List Of Marketing Strategies To Increase Customer Base – Customer Think

The Up-To-Date List Of Marketing Strategies To Increase Customer Base – Customer Think

Marketing Strategy
Companies use marketing strategies for a campaign they want to pursue. Whether it’s a big business or a small one, each brand has its own set of marketing tactics that would benefit them and would make them reach their goal. Each business usually have specific marketing strategies which are tailored to their needs.They would use these to increase customer base, especially for small businesses. Since budget plays a role into this, we have listed the most budget-friendly and current marketing strategies for small businesses. Marketing Strategies For Small Businesses First would be online marketing. Using the internet as your very own platform and voice is very effective. According to Weidert, global e-commerce will reach $4.5 trillion by 2021. It has been used and is still being u...
Your key marketing strategy for 2019 had better include voice – Customer Think

Your key marketing strategy for 2019 had better include voice – Customer Think

Marketing Strategy
Take a minute to think about every car commercial you’ve ever seen. Close your eyes. Let the imagery percolate. Now watch this commercial. [embedded content] Is that the PRECISE commercial you just imagined? Probably. That’s because Lexus used AI to create a commercial based on a training dataset of award winning car commercials. The commercial is effective for several reasons. First, the AI system that produced the script correctly identified the criteria that would win with its target audience. Second, a human director, Kevin Macdonald, applied emotional creativity to weave together the required components. And third, incorporating AI into the creative development process is the perfect way for Lexus to demonstrate how the use of cutting edge technology to build vehicl...
Conor McGregor insists money was not motivation to move into whiskey business – SportsJOE.ie

Conor McGregor insists money was not motivation to move into whiskey business – SportsJOE.ie

Motivation
If you've been following Conor McGregor's social media in recent months, you'll have noticed that it is now dominated by promotion of his new whiskey. There are fewer training pictures, almost no trash talk and very little discussion of his fighting future but there is an awful lot of retweeting of Proper No. Twelve reviews from satisfied customers. McGregor prides himself on his new whiskey brand and even managed to negotiate for its logo to be placed on the Octagon's mat for UFC 229, which was one of the UFC's most successful pay-per-views of all time. The former UFC featherweight and lightweight champion's head coach, John Kavanagh, recently questioned whether 'The Notorious' would fight again because of the money he's making from Proper No. Twelve. "Will he fight again? I don't know...
Without marketing strategy, the LUMAscape is one hand clapping – MarTech Today

Without marketing strategy, the LUMAscape is one hand clapping – MarTech Today

Marketing Strategy
It’s difficult not to be awed by the LUMAscape, both in its growth rate and in the level of innovation that it represents. Consider this: in 2011, there were only 150 unique companies on the LUMAscape, in 2018 there are 7,000. And it’s not merely a matter of vendors throwing their hats into the ring to take advantage of a flush industry; these are enterprises on the cutting edge of Big Data, AI, machine-learning and programmatic technologies.Click to enlargeClearly, this innovation has been a boon to marketers and publishers, and yet, to a large extent, it represents just one hand clapping, with the entire LUMAscape ecosystem focusing on marketing operations and execution. The people who are responsible for buying media have a great deal of technology and data at their dispo...
Lane Johnson used Pro Bowl snub as motivation – Bleeding Green Nation

Lane Johnson used Pro Bowl snub as motivation – Bleeding Green Nation

Motivation
There were a few glaring Eagles omissions from the 2019 Pro Bowl rosters, including offensive lineman Lane Johnson. After news broke that he didn’t get named to this year’s roster, he ended up driving to the NovaCare Complex in the middle of the night. “I took last week as an insult.”Land Johnson said the Pro Bowl snub left him sleepless. He drove to the NovaCare at 2:30 AM and fell asleep in the locker room.“Call me psycho. I’ve got a lot of problems.” pic.twitter.com/2TygUa8Jep— Geoff Mosher (@GeoffMosherNFL) December 23, 2018 Johnson is one of the best lineman in the NFL, has played through injuries, and put a lot of the team’s success and failures on his shoulders. As a heated competitor, not being recognized as one of the l...