Wednesday, November 13News That Matters

Day: December 21, 2018

5 Ways SMBs Can Use Video in Their 2019 Marketing Strategies – MarTech Advisor

5 Ways SMBs Can Use Video in Their 2019 Marketing Strategies – MarTech Advisor

Marketing Strategy
With 2019 just around the corner, here are 5 ideas shared by MTA experts to help your SMB make video a part of your marketing strategy. Whenever you check your Facebook or LinkedIn newsfeed, chances are, you will find at least one video in the first couple of posts. That is because these platforms promote videos heavily to cater to changing consumer behaviors. Why B2B SMBs need a well-considered Content Marketing Strategy Content Marketing 101 for B2B SMBs: The compelling new Buyer's Guide no SMB can afford to miss! Download Here are 5 of the most convenient ways in which SMBs can make video a part of their strategy in 2019. 1. Use Personalized Videos to Connect with Your Customers Personalized marketing is a vital asp...
Become a social media marketing master for just $29! – iMore

Become a social media marketing master for just $29! – iMore

Social Media Marketing
Every job posting you see lately has something in common: they want someone who has experience with social media and marketing. Even at your current job, it seems like the people getting noticed and moving ahead are experts in the world of Instagram, YouTube, and Twitter. How are you supposed to climb the ladder or finally nab the job you really want if your only social media experience is the cat video you posted on Facebook last week? Social media marketing is not as difficult to master as you might think; you just need the right tools and the best teachers to learn it. Fortunately, the folks at Integrity Training has put together a comprehensive, easy to follow program that includes over 28 hours of content spread across 11 courses that will have you certified in social media marketi...
Six Digital Marketing Strategies To Grow Your Cannabis Business On E-Commerce – Forbes

Six Digital Marketing Strategies To Grow Your Cannabis Business On E-Commerce – Forbes

Online Marketing
GettyGetty Even without federal legalization, the cannabis industry is proving to be fast-growing in the U.S. In fact, despite being legal in fewer than a dozen states, consumer spending in the legal cannabis market is projected to hit $11 billion by the end of this year, and it’s projected to top $23 billion by 2022. This is according to Arcview Market Research and BDS Analytics’ The State of Legal Marijuana Markets, 6th Edition, as reported by Forbes. Demand for the product isn’t the only driving force behind this success story, though. As more cannabis companies join the market, I believe e-commerce will continue to drive innovation throughout this growing industry in three ways. 1. Companies and custome...
Top Security Tips You Should Follow for Online Marketing – AiThority

Top Security Tips You Should Follow for Online Marketing – AiThority

Online Marketing
Security measures should be the most important aspect of your business when protecting marketing content online. The costs of data breaches are rising, making it imperative that all possible steps are taken to ensure your security when marketing your content online. There are a few different steps that can be taken to protect your data that are easy to implement and essential in ensuring basic security. It doesn’t take long to put these tips into practice, and they can help keep hackers from leaking vital information. Access Control Ensure that only certain people have access to different aspects of your website or brand, such as social media accounts. By limiting each staff member’s access to specific areas of your business, you should be able to avoid major issues. From ti...
19 self-help books to help you live your best life in 2019 – Atlanta Journal Constitution

19 self-help books to help you live your best life in 2019 – Atlanta Journal Constitution

Self Help
In 2018, more than 50 percent of Americans resolved to save more money while 45 percent resolved to lose weight or get in shape, according to data from Statista.com. This year, surveys are predicting more of the same with 38 percent of Americans hoping to exercise more or lose weight and 37 percent trying to save money, according to offers.com. Even though the odds are against keeping a resolution past February, setting an intention is the start of positive change. Here are 19 books to help you start off 2019 on the right track.>> Related: The Top 5 Lessons I've Learned After Reading 500+ Self-Help Books For money management: “Women & Money” by Suze Orman (The Atlanta Journal-Constitutio...
How to Develop a Market Strategy Plan That Can Bring a Positive Change in the Bottom Line? | Quantzig – Business Wire

How to Develop a Market Strategy Plan That Can Bring a Positive Change in the Bottom Line? | Quantzig – Business Wire

Marketing Strategy
LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics and advisory firm that delivers customized market analytics solutions, has announced the completion of their article on developing a market strategy plan that can bring a positive change in the bottom line. Organizations, at present, are focusing on developing effective marketing strategies to ensure sustainability in the market. Effective marketing strategies include the company’s value proposition, key marketing messages, information on the target customers, and other high-level elements. Marketing strategies are basically an organization’s comprehensive plan to achieve their marketing goals. A marketing strategy expresses the culture, ...
Self-help Tips for When IPF Becomes Overwhelming – Pulmonary Fibrosis News

Self-help Tips for When IPF Becomes Overwhelming – Pulmonary Fibrosis News

Self Help
It’s no secret that life-threatening illnesses are overwhelming. Suddenly, patients must try to understand a flood of unfamiliar information, accept psychological and physical changes, and manage numerous appointments. Due to all of that, it is essential that patients find effective coping strategies. This is not something I’ve perfected, nor do I think there are blanket coping skills that help everyone when their illness becomes overwhelming. The trick is finding the strategies that work best for you. I’ve previously written columns about my emotional turmoil since my idiopathic pulmonary fibrosis (IPF) diagnosis two years ago, along with its resulting exhaustion and cognitive impact. None of this feels good, but I’m working h...
The Evolution Of Leasing And Marketing For Rentals – Forbes

The Evolution Of Leasing And Marketing For Rentals – Forbes

Online Marketing
GettyGetty In the past decade, and particularly in recent years, the leasing and marketing processes in the rental housing industry have undergone significant transformations. In this article, which is the first of a series, I describe these changes, based on my experience as a senior vice president of real estate operations at DEELS Properties, an owner and operator of multifamily communities in Los Angeles. I believe the current leasing and marketing processes have made an effective online marketing strategy a crucial component for retaining a competitive edge among owners and operators of rental properties. Before 2005, many prospective tenants relied on newspaper listings to search for rentals. In my experience, the marketing goal of the early 2000s was to inc...
These Self-Help Gurus Might Not Have Have Formal Training—but They Promise to Change Your Life – Glamour

These Self-Help Gurus Might Not Have Have Formal Training—but They Promise to Change Your Life – Glamour

Self Help
After coming out as queer eight years ago and seeing a variety of therapists in New York City and Los Angeles, filmmaker Kait Schuster, 29, was struggling to feel connected to her body during sex. “Everyone else’s sex problems, as imagined in my mind, were very small,” she says. It wasn’t until two years ago, when she discovered the work of “sexuality doula” Ev’Yan Whitney and her podcast The Sexually Liberated Woman, that something clicked. “It was the first signal into being like, ‘Oh, maybe I’m less alone than I think,’ ” she says.Schuster instantly sought direct access to Whitney, who offers one-on-one coaching on her website, sexloveliberation.com. (Weekly hour-long calls are $750 per month; most clients, Whitn...