Sunday, December 8News That Matters

Day: December 20, 2018

Top 7 Perfect Content Marketing Strategies in 2019 – TrainingZone.co.uk

Top 7 Perfect Content Marketing Strategies in 2019 – TrainingZone.co.uk

Marketing Strategy
Content is fundamental to sustain in online space. Despite the huge growth in internet marketing, the onslaught of various brands, huge use of graphics, etc. content still rules the game. There is no alternative to sound content. But, despite the strength and pull of the content, a wrong marketing strategy can make the things fall apart. Thus, the need for a proper content marketing strategy was never more pronounced than before. Many research results have proven that a majority of businesses do not have a proper content marketing strategy in place. This leaves them on pure mercy of luck where success is concerned. Content Marketing Strategies So, to succeed one has to have to proper content plan which is lasting and futuristic. The traditional methods of marketing have not only lost t...
Rebuilding trust – key to social media marketing in 2019, Hootsuite finds – ITBusiness.ca

Rebuilding trust – key to social media marketing in 2019, Hootsuite finds – ITBusiness.ca

Social Media Marketing
In 2019 social media marketing will be all about rebuilding trust with consumers and creating interactive, personalized and genuine content to engage the modern consumer according to Hootsuite. This past year was a tough one for social media sites, with the Facebook Cambridge Analytica scandal starting off 2018, followed by numerous data leaks, election interference and almost no social media site was immune. And all this took a toll on how people feel about social media itself. In fact, only three per cent of social media users have a lot of trust in the information they find on the sites according to Pew Research Institutes study on social media use in 2018. This isn’t all bad news though. Hootsuite’s annual report on social media trends for the upcoming year states t...
4 Digital Marketing Trends to Use This Holiday Season – Business 2 Community

4 Digital Marketing Trends to Use This Holiday Season – Business 2 Community

Online Marketing
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else there is to do. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. These four tips will give you have a leg up on the competition over the holidays.Use Video One fool-proof tip for this holiday season is to use more video to increase your reach. If you still aren’t integrating video into your marketing strategy, it’s time. Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types. A 2018 study by Prom...
E-Commerce Trends And Insights For Planning Your 2019 Digital Marketing Strategy – Forbes

E-Commerce Trends And Insights For Planning Your 2019 Digital Marketing Strategy – Forbes

Marketing Strategy
GettyGetty As brands strive to remain competitive, efficiency and customer experience are top priorities in marketing today. With so many tools on the market, marketers know they have to stay on top of things or risk being left behind. As 2019 rapidly approaches, you’re likely sitting down to plan out your own marketing strategy for the year. With each passing year, technology continues to shift the way brands connect with customers. The first step is to identify the tools you will need, then find ways to use those tools to boost your own marketing campaigns. Before you can come up with an approach, though, you need to first identify the challenges you’re facing and find ways to plan in advance to overcome them. Top Challenges For 2019 Every brand has...
Future CX: Tips for 2019 digital marketing success – Customer Think

Future CX: Tips for 2019 digital marketing success – Customer Think

Online Marketing Tips
If the Information Age is over, we’re now living in an Experience Age. That was the key message from a recent ‘Future CX’ event, which revealed what top brands like Ocado, Virgin Trains, MicroSoft and LinkedIn to name just a few are doing within the realm of customer experience (CX) and engagement. The consensus was that emotion drives behaviour. If brands can be there instantly, effectively and meaningfully when customers need them most, they can create amazing online experiences and inspire positive emotions, influencing behaviour at scale. Creating powerful online customer experiences and marketing ROI by harnessing emotional connections with customers is key and here are some key take-outs for everyone to consider for 2019 success…. Future-proof your CX94% o...
13 unforgettable insights from a year reading about relationships, time management, and getting ahead at work – Business Insider

13 unforgettable insights from a year reading about relationships, time management, and getting ahead at work – Business Insider

Self Help
Heed these words of wisdom.DimaBerlin/Shutterstock This year I read lots of self-help books. I learned how to be more productive, how to be a better romantic partner, and how to advance at work. Below, I've listed the top takeaways from the books I read. For example: Approach dating like dieting, and remember that your coworkers aren't your family. My friends often make fun of me for forgetting everything I read. I like to think that's because I read a lot, and not because my mind is a sieve. This year I read tons of books in the category commonly known as "self-help" (here at Business Insider, we prefer the term "self-improvement"). And while it's true I don't remember everything I learned, there are tips and insights that will stick with me for a long time. Below, I've described the...
A competitive intelligence platform for online marketing – Express Computer

A competitive intelligence platform for online marketing – Express Computer

Online Marketing
SEMrush is a competitive research service company for online marketing with in-house digital marketing toolkit. In 2018, SEMrush completed its 10 year of being an online visibility management platform, ensuring businesses get measurable results from online marketing. “SEMrush was born as an internal solution for another product to help founders see what their competitors were doing in digital marketing. From its early days as an SEO-focused tool, SEMrush is now offering solutions for CMOs, business development managers, search, content and social media marketers,” says Fernando Angulo, Head of International Partnerships at SEMrush. The company employs nearly 500 people in six offices worldwide. Launched in the middle of financial crisis of 2008, product has seen organic grow...
Five Predicted Trends For Digital Content Marketing In 2019 – Forbes

Five Predicted Trends For Digital Content Marketing In 2019 – Forbes

Marketing Strategy
GettyGetty Content marketing continues to be a go-to marketing strategy and, as more brands are enthusiastically embracing the idea of storytelling and content creation, the competitive landscape is quickly changing. With 2019 right around the corner, here are five content marketing trends and predictions that I believe may influence your brand’s content marketing strategy in the new year. Prediction 1: Content will be better integrated into email marketing strategies. Many businesses, naturally, use their email marketing to blast out sales-driven messaging: new arrivals, brand news and special discounts. But, as customers start to expect more from the brands they shop -- namely a personal connection to the brand that reflects their own values and experienc...
Redskins O-linemen want Peterson to reach 1000 yards – NBCSports.com

Redskins O-linemen want Peterson to reach 1000 yards – NBCSports.com

Motivation
On their 4th quarterback of the 2018 season, through every injury, somehow, some way, the Redskins are still in the hunt for the postseason. That hunt continues in Nashville this weekend as the Redskins visit the Tennessee Titans. Their matchup will take place slightly earlier, as this is one of Week 16's Saturday games. Kickoff is set for Saturday afternoon, so be sure to set an alarm to remind yourselves so you don't miss out. The Redskins are coming off a last-second road victory over the Jacksonville Jaguars, which snapped a four-game losing streak. The Titans are on a streak of their own, having won three consecutive games. They've alternated mini streaks all season long, winning three, then losing three, then winning two, then losing two, and most recently winning three....